三江油茶
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三江为何独钟情大湾区?一杯茶、一幅农民画里的山海协作密码
Nan Fang Nong Cun Bao· 2025-10-11 07:06
Core Viewpoint - The collaboration between Guangxi's Sanjiang Dong Autonomous County and Guangdong's Wuchuan City is enhancing the market presence of Sanjiang's unique agricultural products, particularly tea and local art, in the Greater Bay Area, showcasing a successful model of regional cooperation and cultural exchange [11][79]. Group 1: Agricultural Products and Market Integration - The upcoming promotional event for Sanjiang's agricultural products in Guangzhou highlights the ongoing collaboration between Guangdong and Guangxi, which has established a regular mechanism for product integration into the Bay Area market [5][7]. - Sanjiang's tea, particularly the high-altitude varieties, is gaining popularity in the Bay Area, with local enterprises leveraging cold chain logistics to ensure freshness and quality [21][40]. - The collaboration has significantly improved the sales channels for Sanjiang's oil tea, with products now available in Guangzhou supermarkets, marking a shift from local sales to broader market access [23][24]. Group 2: Cultural and Artistic Promotion - Sanjiang's unique cultural products, such as the local farmer paintings, are being showcased as part of the promotional efforts, emphasizing the region's rich cultural heritage and its appeal to Bay Area consumers [62][68]. - The integration of traditional art forms with modern marketing strategies is helping to attract tourists and consumers, thereby boosting local economies and cultural appreciation [72][73]. - The cultural resonance of Sanjiang's art is transforming consumer perceptions, where buyers are increasingly interested in the lifestyle and cultural narratives behind the products [74][75]. Group 3: Economic Impact and Future Prospects - The collaboration framework has allocated over 65% of funding towards industrial development, facilitating infrastructure upgrades and enhancing product quality standards [32][76]. - The Greater Bay Area's consumer market, with a population of 70 million and a rising disposable income, presents significant opportunities for Sanjiang's agricultural products [43][44]. - The successful integration of Sanjiang's products into broader markets is not only increasing sales but also contributing to rural revitalization and sustainable development in the region [78][79].
江川“油”礼,风靡湾区! 2025年三江油茶粤港澳大湾区(广州)品牌推介活动成功举行
Nan Fang Nong Cun Bao· 2025-07-24 13:06
Core Viewpoint - The 2025 Sanjiang Camellia Oil brand promotion event in the Guangdong-Hong Kong-Macao Greater Bay Area successfully showcased the potential of Sanjiang's camellia oil and other local products, aiming to enhance market integration and brand recognition in the region [9][10][12]. Group 1: Event Overview - The event took place on July 24 in Guangzhou, attracting nearly a hundred buyers and channel merchants from the Greater Bay Area [7][9]. - This marks the fourth consecutive year that Sanjiang has held promotional activities and the second year of promoting camellia oil in the Greater Bay Area [10][12]. - The event was organized by the Sanjiang Dong Autonomous County government and aimed to deepen cooperation between Guangxi and Guangdong [11][12]. Group 2: Product Highlights - Sanjiang camellia oil is recognized for its high nutritional value and is often referred to as "Oriental Olive Oil" [17][20]. - The region's camellia oil production benefits from rich selenium content in the soil, with 85% of the planting area having selenium-rich soil [19]. - The total area of camellia oil plantations in Sanjiang is 617,000 acres, covering 33,000 agricultural households [26][27]. Group 3: Economic Impact - In 2024, Sanjiang's camellia seed production reached 28,472 tons, yielding 7,118 tons of camellia oil, with a first industry output value of 813.32 million yuan and a comprehensive output value of 2.059 billion yuan [31][32]. - The local government aims to enhance the camellia oil industry through various initiatives, including building quality raw material bases and deep processing demonstration parks [34][41]. Group 4: Market Strategy - The event emphasized the integration of Sanjiang camellia oil into the Greater Bay Area market, leveraging the region's consumer power to activate the camellia oil industry chain [35][38]. - Sanjiang's camellia oil products are expanding into various sectors, including edible oil, cosmetics, and health products, with growing national recognition [48][49]. Group 5: Collaborative Efforts - Several local companies signed cooperation agreements with businesses in the Greater Bay Area to promote the sale of Sanjiang camellia oil products [68][70]. - The event featured tasting areas and cultural performances to enhance consumer engagement and awareness of Sanjiang's products [74][76].