Core Viewpoint - The "Civilized Rural Customs Conference" held in Yan'an, Shaanxi, focused on the theme "Civilization Makes Villages Better," discussing the paths and methods for building civilized rural customs. Despite significant changes in rural life, issues persist in the construction of civilized customs, particularly regarding extravagant celebrations and the pressure of social comparisons during events like weddings and funerals [2]. Group 1: Issues in Rural Customs - Many rural areas still engage in lavish celebrations for events such as weddings and funerals, leading to increased economic burdens on families and contradicting traditional customs [2][5]. - The phenomenon of social comparison in celebrations has been prevalent, causing financial strain on families, despite central government efforts to curb these practices [5][6]. Group 2: Efforts for Change - In Yangshuo, Guangxi, local authorities have initiated reforms by promoting simplified wedding ceremonies through key personnel at marriage registration offices, aiming to shift public perception and practices regarding wedding customs [6]. - Villages like Chaoyang have established regulations limiting the scale and cost of celebrations, which has been positively received by the community, effectively curbing the trend of extravagant spending [8]. Group 3: Cultural Development - The movement to change customs is not only about eliminating outdated practices but also about enriching cultural life and promoting a rational and civilized ethos in rural areas [13]. - Training programs in traditional arts, such as the free farmer painting classes in Sanjiang, have empowered locals, leading to a cultural revival and economic opportunities through art [15][20]. Group 4: Community Engagement - The establishment of community councils and regulations has fostered a sense of collective responsibility among villagers, encouraging them to participate in the movement towards simplified customs [10][21]. - The integration of cultural activities with tourism has created new avenues for economic development while promoting local traditions [21]. Group 5: Overall Impact - The changes in rural customs have led to a revitalized sense of community and cultural pride, as evidenced by the happiness of couples who are no longer burdened by high costs of traditional celebrations [22]. - The gradual transformation of customs reflects a broader societal shift towards valuing simplicity and community over extravagance, indicating a positive trend in rural development [22].

Core Viewpoint - The article discusses the significant changes in rural life and the challenges faced in promoting civilized customs in rural areas of China, emphasizing the need for reform in traditional practices related to weddings and funerals to alleviate economic burdens on families [1][3][19]. Group 1: Issues in Traditional Customs - Many rural areas still practice extravagant celebrations for weddings and funerals, leading to economic strain on families due to the culture of comparison and high costs associated with these events [1][3]. - The central government has been focusing on curbing outdated marriage customs and promoting reforms, but changing deep-rooted traditions is a gradual process [3][5]. Group 2: Local Initiatives for Change - In Guangxi's Yangshuo County, local authorities have introduced measures to promote simpler wedding ceremonies, including setting limits on the number of tables and costs per table for celebrations [7][9]. - Community engagement through village regulations has been effective in establishing standards for wedding and funeral practices, which has been positively received by residents [7][9]. Group 3: Cultural Development and Community Engagement - The article highlights the importance of not only removing outdated customs but also enriching cultural life in rural areas, with initiatives like free training in traditional crafts such as the Sanjiang farmer painting [9][11]. - The establishment of art exhibitions and community gatherings around painting has transformed leisure activities, moving away from wasteful practices to more productive and culturally enriching ones [13][15]. Group 4: Economic Impact and Future Prospects - The Sanjiang farmer painting has become a source of income for many villagers, with an estimated annual output value of approximately 12 million yuan, showcasing the potential for cultural industries to improve local economies [15][17]. - The integration of cultural activities with tourism has been promoted, enhancing the visibility and appreciation of local art while fostering community pride and participation [17][19].

Core Viewpoint - The article discusses the revitalization of the Sanjiang farmer painting, a cultural heritage of the Dong ethnic group, through the "Media+" and "Yue-Gui Cooperation" initiatives, highlighting the importance of modern adaptations and market integration for sustainable development [19][70][86]. Group 1: Cultural Heritage and Artistic Expression - Sanjiang farmer painting is recognized as a cultural treasure, reflecting the history, human spirit, and ethnic customs of the Dong people [6][28]. - The art form has evolved from early wall paintings to modern interpretations, drawing inspiration from both traditional life and contemporary changes [34][36]. - The teaching approach emphasizes emotional expression rather than mere replication of reality, aiming to capture the essence of life in the artwork [4][18]. Group 2: Challenges and Opportunities - The Sanjiang farmer painting faces challenges such as unstable income for artists, limited market demand, and a lack of interest from younger generations [46][48]. - Recent initiatives, including the establishment of e-commerce training bases and the development of the "Dongxing Baoyi" brand, aim to create a sustainable ecosystem for the art form [49][51]. - The integration of cultural and labor resources through the "Yue-Gui Cooperation" is seen as a promising model for revitalizing the art and providing employment opportunities [64][66]. Group 3: Role of Media and Promotion - The "Media+" approach is crucial for promoting Sanjiang farmer painting, utilizing new media platforms to tell the stories behind the art and engage a broader audience [72][86]. - Recent promotional events, such as the Guangdong-Hong Kong-Macao Greater Bay Area showcase, have successfully attracted public interest and demonstrated the market potential of the art [81][84]. - The collaboration with media not only enhances visibility but also connects the art with emotional narratives, transforming online engagement into tangible market success [86].

Core Viewpoint - The collaboration between Guangxi's Sanjiang Dong Autonomous County and Guangdong's Wuchuan City is enhancing the market presence of Sanjiang's unique agricultural products, particularly tea and local art, in the Greater Bay Area, showcasing a successful model of regional cooperation and cultural exchange [11][79]. Group 1: Agricultural Products and Market Integration - The upcoming promotional event for Sanjiang's agricultural products in Guangzhou highlights the ongoing collaboration between Guangdong and Guangxi, which has established a regular mechanism for product integration into the Bay Area market [5][7]. - Sanjiang's tea, particularly the high-altitude varieties, is gaining popularity in the Bay Area, with local enterprises leveraging cold chain logistics to ensure freshness and quality [21][40]. - The collaboration has significantly improved the sales channels for Sanjiang's oil tea, with products now available in Guangzhou supermarkets, marking a shift from local sales to broader market access [23][24]. Group 2: Cultural and Artistic Promotion - Sanjiang's unique cultural products, such as the local farmer paintings, are being showcased as part of the promotional efforts, emphasizing the region's rich cultural heritage and its appeal to Bay Area consumers [62][68]. - The integration of traditional art forms with modern marketing strategies is helping to attract tourists and consumers, thereby boosting local economies and cultural appreciation [72][73]. - The cultural resonance of Sanjiang's art is transforming consumer perceptions, where buyers are increasingly interested in the lifestyle and cultural narratives behind the products [74][75]. Group 3: Economic Impact and Future Prospects - The collaboration framework has allocated over 65% of funding towards industrial development, facilitating infrastructure upgrades and enhancing product quality standards [32][76]. - The Greater Bay Area's consumer market, with a population of 70 million and a rising disposable income, presents significant opportunities for Sanjiang's agricultural products [43][44]. - The successful integration of Sanjiang's products into broader markets is not only increasing sales but also contributing to rural revitalization and sustainable development in the region [78][79].