Core Viewpoint - The automotive market in China experienced a significant surge in September 2025, with over 70 new car models launched and numerous promotional events, driven by the "Golden September and Silver October" sales peak and the impending changes in tax policies for electric vehicles [4][6][10]. Group 1: New Energy Vehicle Sales - New energy vehicle sales saw remarkable growth, with companies like Leap Motor delivering a record 66,657 units in September, marking a significant milestone [12]. - Xiaopeng Motors reported a delivery of 41,581 units in September, a 95% year-on-year increase, with a total of 313,196 units delivered from January to September, reflecting a 218% growth [12][15]. - Li Auto delivered 33,951 units in September, while NIO delivered 34,749 units, achieving a year-on-year growth of 64% [15][17]. Group 2: Marketing and Sales Strategies - Car manufacturers are increasingly investing in marketing, utilizing celebrity endorsements and extended sales hours to boost sales, with some dealerships offering test drives until midnight [8][10]. - The trend of late-night car shopping has emerged, with customers actively engaging in purchasing vehicles during unconventional hours [10][12]. Group 3: Traditional Automakers' Performance - Major traditional automakers also reported strong sales, with Changan Automobile selling 266,000 units in September, a 25% increase, and Great Wall Motors achieving a record 133,639 units sold [30][32]. - Geely's sales exceeded 270,000 units, with a 35% year-on-year increase, and BYD sold 396,270 vehicles, highlighting the competitive landscape among traditional manufacturers [32][40]. Group 4: Market Dynamics and Competition - The automotive industry is witnessing a shift as new energy vehicle manufacturers gain market share, while traditional automakers are working to enhance their technological capabilities and product offerings [41][47]. - The competition is intensifying, with both new and established players striving to meet consumer demands for smarter and more efficient vehicles [41][48].