以下文章来源于电商在线 ，作者唐果 电商在线 . 见锐度、见洞察，聚焦互联网和新商业的创新媒体 来 源丨电商 在线（ID：dianshangmj） 作者丨 唐果 编辑丨 王亚琪 刚刚开启预售仅3天的上海乐高乐园，陷入"黑红"争议的漩涡。 5月7日，上海乐高乐园官宣将于7月5日正式开园。并于当日10时正式开售价格为1399元的开园限量纪念 年卡(含试运营门票)和3588元的开园限量酒店套餐(含试运营门票)，而单日门票的购买通道仍尚未开放。 作为全球第11座、中国第一座乐高乐园，上海乐高乐园度假区一度打出过"中国首发、全球旗舰"的口号， 开园消息一出就吸引了不少消费者的关注。然而，就在不少消费者还在跃跃欲试的时候，率先尝鲜的粉 丝们却纷纷选择了"脱粉"——5月6日，上海乐高在小程序上开放了面向会员的提前抢购通道，但频频出 现的卡顿、闪退甚至付了钱订单却消失、无法退款等问题就像一瓢瓢冷水狠狠浇灭了粉丝的热情。 "太拉垮了""彻底劝退"等讨论遍布微博、小红书等社交平台。从2019年传出签约消息到官宣正式开园，不 少粉丝们实际上已经等了上海乐高乐园整整6年的时间。但在漫长的筹备期后，依旧呈现出一副"没有准 备好"状态的 ...

Core Viewpoint - Shanghai Lego Park, set to open on July 5, has faced significant backlash due to technical issues during its pre-sale, leading to disappointment among fans who have waited six years for its launch [2][4][12]. Ticket Pricing and Sales - The park offers a limited edition annual pass for 1399 yuan, which includes one trial operation ticket, and a hotel package for 3588 yuan, also including trial operation tickets [2][4]. - The annual pass allows for at least 308 days of reservation and requires visiting the park 2.5 times to break even [4][20]. Visitor Capacity and Pricing Comparison - During the trial operation phase from June 19 to June 30, the park is expected to accommodate 2000-5000 visitors daily, with an estimated total of one million visitors in the second half of the year [7][20]. - Ticket prices range from 255 to 479 yuan for children and 319 to 599 yuan for adults, which are higher compared to other Lego parks in Asia [7][20]. Target Audience and Unique Features - The park is designed specifically for families with children aged 2-12, featuring eight themed areas and over 75 interactive attractions [9][12]. - The park includes a unique theme area based on the Chinese classic "Journey to the West," making it the first of its kind globally [9][12]. Economic Impact and Local Development - The park is expected to generate significant economic benefits, with estimates suggesting that every 1 yuan of revenue could stimulate 18.8 yuan in additional economic activity [20][22]. - The local area has already seen a rise in accommodation prices, indicating the anticipated economic boost from the park's opening [20][22]. Competitive Landscape - Lego Park faces stiff competition from established players like Disney and Universal Studios, which have larger investments and broader audience appeal [12][13]. - Despite its late entry into the market, Lego Park aims to differentiate itself by focusing on educational and creative experiences for children [15][19]. Future Considerations - For Lego Park to replicate the success of Shanghai Disneyland in driving regional development, it must continuously improve service quality and innovate locally [20][24].