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评司论企|迈入行业TOP15,稳健经营助力保利置业逆势崛起
克而瑞地产研究· 2025-09-29 08:58
保利置业通过精准调控土储结构、持续升级产品力、系统优化财务结构,成功穿越行业周期。 ◎ 文 / 房玲、洪宇桁 在房地产行业深度调整的背景下,保利置业以稳健的经营策略实现逆势崛起。根据克而瑞数据显示,保利置业 全口径销售行业排名从2021年的第60位持续攀升,至2025年中期已跃居第15位,展现出强劲的发展韧性。 行业排名持续提升 合约销售均价创新高 01 2025上半年保利置业实现全口径合约销售金额267亿元,同比减少6%, 跌幅同比优于百强房企平均水平的 11.4%, 在克而瑞《2025上半年中国房地产企业销售TOP100排行榜》上全口径销售额排名相较于2024年底提 高2名至第15名。 2025年8月单月全口径销售金额进入行业前十。 在百强销售规模持续下跌的背景下,保利置 业已经连续5年保持500亿元以上的销售规模,增速始终由于百强平均值, 行业排名也持续上升。 业绩的稳步前行离不开高品质项目的支撑。上海保利海上印4月底开盘以来,5个月时间内四开四罄;8月深圳 保利瑧誉首次开盘,当天销售额达23亿元、去化率96%,创下深圳年度新盘首开去化纪录;9月, 广州·保利翡 丽甲第入市,项目为保利置业的TOP级产品 ...
票选|2025上半年全国十大轻奢作品
克而瑞地产研究· 2025-06-21 02:18
Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing market [1][2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][12]. - Each participant can vote once per category, selecting up to ten projects, with the final vote count being the cumulative total of valid votes [13]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" by the end of June [11][12]. - The initiative is part of a broader strategy to enhance product quality in the real estate sector, addressing housing pain points and improving residential product standards [10]. Group 3: Project Showcase - The shortlisted projects will be showcased online to provide detailed information about each entry, facilitating informed voting by the public [8]. - The article highlights various projects from different developers, showcasing their architectural styles and product types, such as modern high-rise and low-density residential buildings [14][16][18][20][22].
票选|2025上半年全国十大轻奢作品
克而瑞地产研究· 2025-06-20 09:30
Core Viewpoint - The article discusses the initiation of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing sector [1][2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][12]. - Each participant can vote once per category, selecting up to ten projects, with the final vote count being the cumulative total of valid votes [13]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" by the end of June [11][12]. - The "Good House" initiative encourages real estate companies to enhance product quality and address housing pain points, with the "Product Power 100" evaluation being conducted annually since 2018 [10]. Group 3: Featured Projects - Various projects have been highlighted, including: - Shanghai Poly Haishangyin, a modern low-rise residential project [14]. - Guangzhou Fuxiangyuan, featuring modern and elegant architectural styles [24]. - Chengdu招商锦城序, showcasing unique regional characteristics and multiple courtyard spaces [52]. - The projects represent a mix of high-rise and low-rise residential types, with modern architectural styles being predominant across the board [16][20][30].
票选|2025上半年全国十大轻奢作品
克而瑞地产研究· 2025-06-18 09:21
Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing market [1][2][10]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with expert evaluations occurring on June 17-18 [2][12]. - Each participant can vote once per category, selecting up to ten projects, with the final vote count being the cumulative total of valid votes [13]. Group 2: Evaluation Framework - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Awards" by the end of June [11][12]. - The initiative is part of a broader strategy to enhance product quality in the real estate sector, addressing living challenges and improving residential offerings [10]. Group 3: Project Highlights - The article lists various nominated projects, detailing their developers, product types, and architectural styles, showcasing a range of modern residential designs across different cities [14][16][18][20][22][24][26][28][30][31][33][35][39][41][43][45][47][48][50][52][54].