Core Viewpoint - The article discusses how international sports events, particularly the tennis season in China, are becoming a new engine for the cultural and tourism economy, driving significant consumer spending and enhancing the overall experience for both local and international visitors [1][2]. Event Impact on Local Economy - The 2023 China tennis season, running from September 14 to November 2, includes nine tournaments and is expected to attract over 1 million spectators, generating more than 2 billion yuan in related consumption [1]. - The Shanghai Masters, as the only ATP Masters event in the Asia-Pacific region, achieved record ticket sales exceeding 100 million yuan and approximately 250,000 attendees [1]. Consumer Engagement and Merchandise Sales - The official merchandise store at the Shanghai Masters saw a 60% increase in sales compared to the previous year, with total sales surpassing 20 million yuan and daily sales reaching up to 2 million yuan [4]. - The collaboration with popular cultural icons, such as the partnership with a well-known celebrity, has attracted a younger audience and enhanced emotional value in merchandise consumption [4]. International Audience and Tourism Growth - The Shanghai Masters attracted over 250,000 attendees, with around 10% being international visitors, marking a 2% increase from the previous year [7]. - The influx of international fans is contributing to the "event economy," with longer stays and increased spending on local experiences [7]. Integration of Sports and Cultural Experiences - The event has successfully integrated sports with local culture, showcasing non-material cultural heritage and local creativity during the tournament [9]. - Various cultural activities, such as music events and community sports festivals, were organized alongside the tournament, enhancing the overall experience for attendees [9]. Evolution of "China Travel" - Recent policy changes have made it easier for international tourists to visit China, with a significant increase in foreign visitors, particularly those taking advantage of visa-free policies [10]. - The average foreign tourist visits 2 to 3 cities in China, with Shanghai and Beijing being the top destinations, while new cities like Qingdao and Suzhou are gaining popularity [10][11]. Future Development Potential - The sports and cultural tourism sectors in China are on an upward trajectory, with room for improvement in quality and scale [12]. - There is potential for further integration of various sectors to enhance the development of sports and cultural tourism, creating a more interactive and extended consumer ecosystem [5][12].