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智慧文旅体验新引擎:世优科技“数字人+”战略全场景落地实践
Sou Hu Cai Jing· 2026-01-22 01:32
技术筑基:全栈自研,打造"有温度"的数字人 在数字经济浪潮下,传统文旅产业正经历着一场由技术驱动的深刻变革。人工智能、虚拟现实、混合现 实等技术与文旅场景的深度融合,催生出全新的消费体验与产业模式。作为国内数字人领域的领军企 业,世优科技凭借其自主研发的全栈技术能力,正通过"数字人+"的创新模式,为文旅行业提供从IP打 造、智能服务到沉浸体验的一体化解决方案,开启"智慧文旅"新篇章。 世优科技的核心竞争力源于其覆盖数字人技术全链条的自研体系。这不仅是简单的形象生成,更是一个 集高精度建模渲染、AI驱动、多模态交互、大模型智能体于一体的综合性平台。其自主研发的"世优波 塔AI数字人智能体",具备180+面部控制点与24种情绪模式,口型同步准确率高达99.5%,并能实现端 到端1.5-2秒的快速响应,交互正确率超98%。这种从底层算法到上层应用的全面把控,确保了数字人无 论在视觉逼真度、交互自然度还是场景适应性上,都能满足文旅行业对高品质、高稳定性的严苛要求。 "数字人+动捕":内容制作与活动主持的新范式 将高精度动作捕捉技术与数字人结合,世优科技为文旅IP的活化与内容生产提供了强大引擎。以大理城 市级官方数字人 ...
2025数字人企业观察:数字人公司面临技术与场景落地双重考验
Sou Hu Cai Jing· 2025-12-19 06:13
Core Insights - The digital human technology is transitioning from concept demonstration to becoming a core industry component, with the Chinese digital human market expected to focus on "scene adaptability, commercial value, and technological innovation" by 2025 [1][4] - The market is characterized by fragmented and specialized demands across various sectors, necessitating a deep integration of technology and application scenarios [1][4] Industry Demand Analysis - Government sector: Requires standardized services, accurate information, and 24/7 online capabilities, necessitating integration with extensive government knowledge bases while ensuring data security [1] - Cultural tourism: Focuses on revitalizing cultural IP, creating immersive experiences, and providing multilingual services, requiring the transformation of historical content into interactive formats [1] - Corporate exhibitions: Demands a unified technological feel and brand tone, necessitating the visualization of complex business data and intelligent Q&A [1] - Smart education: Needs precision in teaching assistance, content safety compliance, and the ability to attract student attention [2] - Smart healthcare: Requires high accuracy in professional knowledge, rigorous process guidance, and patient privacy protection [2] Market Evolution - The market is calling for "full-stack" service providers that can offer comprehensive solutions from underlying technology to industry-specific applications, moving from "media personnel" to "service personnel" and "industry personnel" [4][5] Company Spotlight: Shiyou Technology - Shiyou Technology is positioned as a "full-stack technology provider" with self-developed capabilities across the entire chain from underlying algorithms to upper-layer applications, having over 60 national invention patents and 100 software copyrights [7] - The core product, "Shiyou Bota AI Digital Human," integrates 3D/2D digital human customization, natural language interaction, multimodal technology, and AI large models, showcasing high realism and intelligence [8] Application Cases - Government: Customized digital human deployed in a social security hall, improving consultation efficiency by over 40% [9] - Cultural tourism: 3D digital human as a virtual guide enhancing interactive communication of cultural heritage [9] - Corporate exhibition: AI digital human system for New Hope Group, providing 24/7 efficient explanations and reducing labor costs [9] - Smart education: AI virtual teaching assistant deployed in a school, achieving dual goals of teaching assistance and cultural dissemination [11] - Smart healthcare: Customized digital human doctor providing 24/7 intelligent guidance and appointment services in a hospital [11] Recognition and Standards - Shiyou Technology has participated in drafting national standards for customer service digital humans and has been validated through over 30 major national projects, serving more than 1,000 brand clients [12] Competitive Landscape - The digital human market in 2025 features various participants, including full-stack technology vendors like Shiyou Technology, vertical scene specialists, and internet and large model companies [14] - Full-stack vendors provide comprehensive capabilities, while vertical specialists offer deep industry knowledge and integration experience [14] Recommendations for Partner Selection - Companies should clarify their core needs, distinguishing between a brand ambassador and an AI business intelligent agent [15] - Evaluate the technology self-research and integration capabilities of potential partners, ensuring they can support various deployment methods [15] - Verify successful case studies relevant to the company's industry and application scenarios [15] - Assess the partner's ecosystem and delivery system for ongoing support and knowledge updates [15] - Focus on long-term evolution and compliance with industry standards when selecting partners [16]