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重塑赛事商业格局 成都世运会市场开发收入创历史新高
Mei Ri Jing Ji Xin Wen· 2025-08-14 13:34
Core Insights - The Chengdu Universiade has achieved significant success in market development and cultural activities, setting a historical high in market revenue and reshaping the commercial landscape of the event [1] Sponsorship and Donations - A total of 26 sponsoring companies and 33 donating companies have been recruited, including notable names such as Xtep, Sichuan Airlines, China Telecom, and China Petroleum [1] - 48 quality enterprises have been recruited for licensed operations, resulting in over 500 licensed products across 16 categories and the establishment of 218 offline retail locations [1] Technological Empowerment - The event has integrated technology to enhance smart city upgrades, with over 50% of donating companies being tech firms, and more than 90% of donations being locally sourced [2] Green Initiatives - Geely Holding has provided nearly 500 new energy vehicles for the event, while 11 state-owned enterprises have contributed over 100,000 tons of carbon credits to support carbon neutrality [2] Cost Efficiency - The event has effectively integrated sponsorship, licensing, and donations to minimize operational costs, with various products for attendees and media being donated by companies like China Telecom and Xtep [2] Cultural Activities - The event has engaged top domestic and local cultural enterprises to develop a unique cultural product system, including the issuance of two themed lottery tickets and collaborative products with various IPs [3] - A variety of cultural activities have been organized, attracting over 13,000 participants and showcasing both international and local cultural elements [3] Community Engagement - The Universiade Village has hosted traditional cultural experiences and language learning activities, fostering cultural exchange among participants [4] - City cultural experience activities have been well-received, with 17 selected points forming 7 cultural sightseeing routes for athletes and guests [4]