8月14日，成都世运会市场开发与文化活动专场发布会在主媒体中心新闻发布厅举行。会上，成都世运会执委会宣传部（开闭幕式部）专职副部长高怡强介 绍了本届世运会在市场开发和文化活动方面取得的显著成效。 围绕"简约、安全、精彩"的办赛要求，世运会市场开发实现历史性突破。成功招募26家赞助企业及33家捐赠企业，特许经营吸引48家企业参与，推出涵盖16 大类的500余款特许商品，开设218个线下零售点。赛事突破非传统品类赞助壁垒，首次实现火炬传递全链条市场化开发。通过整合"赞助+特许+捐赠"多元 渠道，高效节约办赛资金，开闭幕式观众用品、媒体物资及运动员村部分餐饮等均由企业支持。 发布会现场 赛事注重科技与绿色赋能，开通公益捐赠渠道，聚焦人工智能、绿色低碳、低空经济领域，举办4次专场对接会，吸引超半数科创类捐赠企业且九成为本地 企业。践行绿色办赛，投入近500辆新能源汽车保障赛事，11家国企联合捐赠10余万吨碳汇助力碳中和。 文化活动丰富多彩。打造"国际范、巴蜀味"文创体系，发行2款世运主题彩票并首创大型赛事联名合作。自8月8日启动以来，世运广场通过文艺展演、体育 互动、非遗体验、科技展示等多元形式，为市民游客与国际友人 ...

Group 1 - Chengdu Universiade has launched over 500 licensed products across 16 categories, achieving the highest revenue in market development history for the event [1] - The licensed products are centered around the mascots "Shubao" and "Jinzai," featuring popular items like medal fridge magnets and themed plush toys, which have sold out quickly [1] - Cultural products highlight elements of Bashu culture, with collaborations such as the "Shubao Tour of the Three Kingdoms" figurine created in partnership with the Wuhou Shrine Museum [1] Group 2 - The Universiade Village hosts various cultural activities, allowing athletes to engage in traditional crafts like bamboo weaving and paper cutting, with over 900 participants daily [2] - The "Chinese Bridge" interactive area enables foreign athletes to learn Chinese language and culture, attracting more than 600 participants each day [2] - The Universiade Square features multiple functional areas for cultural experiences, sports interaction, and commercial consumption, drawing over 13,000 visitors since the event began [2] Group 3 - China Telecom has created an immersive 8K-VR experience using over 1,500 LED screens, allowing visitors to experience the Universiade and Sichuan's attractions without VR equipment [3] - The event has established seven cultural sightseeing routes connecting 17 key locations, with over 2,200 athletes and guests participating in these activities [3]

Core Insights - The Chengdu Universiade has achieved significant success in market development and cultural activities, setting a historical high in market revenue and reshaping the commercial landscape of the event [1] Sponsorship and Donations - A total of 26 sponsoring companies and 33 donating companies have been recruited, including notable names such as Xtep, Sichuan Airlines, China Telecom, and China Petroleum [1] - 48 quality enterprises have been recruited for licensed operations, resulting in over 500 licensed products across 16 categories and the establishment of 218 offline retail locations [1] Technological Empowerment - The event has integrated technology to enhance smart city upgrades, with over 50% of donating companies being tech firms, and more than 90% of donations being locally sourced [2] Green Initiatives - Geely Holding has provided nearly 500 new energy vehicles for the event, while 11 state-owned enterprises have contributed over 100,000 tons of carbon credits to support carbon neutrality [2] Cost Efficiency - The event has effectively integrated sponsorship, licensing, and donations to minimize operational costs, with various products for attendees and media being donated by companies like China Telecom and Xtep [2] Cultural Activities - The event has engaged top domestic and local cultural enterprises to develop a unique cultural product system, including the issuance of two themed lottery tickets and collaborative products with various IPs [3] - A variety of cultural activities have been organized, attracting over 13,000 participants and showcasing both international and local cultural elements [3] Community Engagement - The Universiade Village has hosted traditional cultural experiences and language learning activities, fostering cultural exchange among participants [4] - City cultural experience activities have been well-received, with 17 selected points forming 7 cultural sightseeing routes for athletes and guests [4]

就文化活动方面来说。赛事期间，开展了丰富多彩的文化活动，让中华传统文化的深厚底蕴在竞技的活 力中焕发新彩，让各地朋友因世运会相聚相知，推动全球文明交流互鉴。 第一是突破创新，赞助招商卓有成效。打破了非传统品类的赞助壁垒，与五粮液里程碑式携手，开辟了 全新的商业赛道；激活了火炬传递的商业价值：历史上首次完成火炬传递全链条市场化开发，使世运文 化符号转化为可持续资产。 第二是科技赋能，助力智慧城市升级。本届世运会开通了公益捐赠渠道，就人工智能、绿色低碳、低空 经济等应用场景，先后开展了4次专场精准对接会，吸引的捐赠企业当中，科创类企业占比过半，90% 以上为"成都造"，拓展赛事科技场景应用的同时，助力城市智慧系统升级。 第三是绿色办赛，助力赛事碳中和。吉利控股整合旗下领克、极氪、吉利银河、吉利汽车等多个品牌车 型，提供了近500辆新能源汽车，保障世运会工作用车、嘉宾接待等绿色出行；汇聚成都环境投资集 团、成都燃气集团、成都数据集团、四川长虹格润环保科技等11家国企力量，共同为世运会捐赠10余万 吨碳汇，助力世运会赛事碳中和。 第四是贯通渠道，充分节约办赛资金。整合"赞助+特许+捐赠"多元化渠道，尽可能开发赛事所需 ...

Group 1 - The Chengdu Universiade has achieved a record high in market development revenue for the event [1][3] - The market development and sponsorship recruitment for the Chengdu Universiade officially started in December 2023, with 26 sponsoring companies and 33 donating companies involved [3][4] - The event emphasizes collaboration between sponsors and the city to ensure smooth operations, with examples including China Telecom's AI command system and Sichuan Airlines' special baggage policies for athletes [3] Group 2 - The Universiade's licensed merchandise is market-oriented, featuring popular trends such as limited editions and blind box models, with 48 quality enterprises involved and over 500 licensed products launched [4] - Popular licensed products include medal fridge magnets and mascot figurines, which have sold out quickly, prompting a third round of restocking [4] - The event has also collaborated with top domestic and local cultural enterprises to develop and sell cultural products, including two themed lottery tickets and co-branded items with various IPs [4]