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券商App升级忙!以AI破解服务痛点,瞄准Z世代新需求行情来了
Zhong Guo Ji Jin Bao· 2025-08-17 14:04
Core Insights - The A-share market is experiencing increased activity, prompting brokerages to focus on upgrading their trading apps, particularly through AI integration [2][3] - Leading brokerages are adopting an "All in AI" strategy, aiming to transform service models from standardized offerings to intelligent customization [3][4] - The competition among brokerages has shifted from merely adding features to a customer-centric service logic reconstruction, emphasizing the integration of AI throughout the app [5] Industry Trends - The number of active users for securities apps is projected to reach 988 million by mid-2025, with a year-on-year growth of 15.92% [4] - The focus of recent updates in securities apps includes functionality optimization, user experience enhancement, and the addition of new intelligent features [4] - The ability to provide intelligent services is becoming a key competitive advantage, with top brokerages enhancing their AI capabilities to improve user retention [4][5] Technological Developments - Major brokerages like Guotai Junan and GF Securities are leading the way in AI integration, with Guotai Junan launching the first fully AI-driven app [3][6] - Smaller brokerages are also entering the AI space, with products like Jianghai Securities' "Combination Home" app focusing on active thematic investments [3][6] - The development of AI-driven advisory services aims to address traditional limitations in wealth management, such as service radius and personalized investment needs [6][7] Target Demographics - The Z generation, defined as individuals born between 1995 and 2009, is reshaping brokerage services with their unique demands for AI functionalities that are scenario-based, personalized, social, and gamified [8][9] - Z generation investors prefer non-intrusive interactions, seeking a seamless experience that avoids excessive notifications while providing valuable insights [8][9] - Brokerages are creating innovative platforms and engaging content to attract younger clients, such as GF Securities' "Yuanshi Stock" app and Galaxy Securities' "Manta" app [8][9]
券商App升级忙!以AI破解服务痛点,瞄准Z世代新需求行情来了
中国基金报· 2025-08-17 13:52
【导读】以AI破解服务痛点,瞄准Z世代新需求行情来了!券商App升级忙 中国基金报记者 孙越 赵心怡 近期, A股市场活跃度显著提升,成交量温和放大,热点板块轮动活跃。面对这一积极信号,嗅觉灵敏的券商积极布局,将"战场"聚焦于 投资者日常使用最频繁的移动端——证券交易App,掀起了一波密集的"迭代升级潮"。 头部券商 "All in AI"战略领跑,中小机构加速入局。在行业集体加码AI的竞赛中,如何通过技术赋能实现从"功能升级"到"服务重构"的质 变?这成为业界关注的焦点。受访人士表示,突破传统功能堆砌,构建真正以智能驱动、懂用户、懂业务的交易平台,成为券商接住"流 量"、赢得用户的关键。 行情来了,券商 App勤迭代 A股市场渐趋活跃,券商纷纷忙着升级自家的交易App。记者注意到,今年以来,头部券商动作频频,AI深度融入其应用架构。 例如,国泰海通提出 "All in AI"策略,并发布行业首个全AI智能App——国泰海通灵犀,旨在解决综合App体量大、功能复杂等问题,实现 服务模式从"标准化供给"向"智能化定制"的跨越;广发证券易淘金App全面推动"AI+"零售服务架构,构建"天玑智融"大模型服务中枢,升 ...