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东坡行旅——中国文物主题游径
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以文塑旅、以旅彰文 四川推动文旅深度融合 做大做强文化旅游业
Ren Min Ri Bao· 2025-10-28 22:33
Core Viewpoint - Sichuan is actively promoting the deep integration of culture and tourism, aiming to establish the cultural tourism industry as a pillar of the economy and enhance the quality of life for its residents [1][6][13] Group 1: Cultural Heritage and Innovation - Sichuan is implementing annual actions to protect and innovate the Ba-Shu culture, focusing on the preservation of ancient Shu civilization and the promotion of intangible cultural heritage [2][6] - New archaeological discoveries, such as the Baodun Ancient City site, are attracting global attention and showcasing the region's rich cultural symbols [2][6] - Contemporary cultural expressions, including traditional crafts and performances, are being integrated into daily life, enhancing community engagement [2][3] Group 2: Tourism Development - Sichuan is enhancing its "Jinxiutianfu·Anyi Sichuan" tourism brand, promoting all-around tourism that connects natural landscapes with urban experiences [4][5] - Various festivals and events are being organized to boost tourism, with over 3,000 cultural tourism activities held in the first half of 2025, attracting more than 40 million attendees and generating over 10 billion yuan in tourism consumption [5][9] Group 3: Economic Impact - The cultural tourism industry in Sichuan is entering a new phase of "strong chain and quality improvement," with significant policy support aimed at fostering market growth [6][7] - In the first half of 2025, Sichuan's cultural enterprises reported total assets exceeding 1 trillion yuan, with revenues of 279.07 billion yuan, reflecting an 8.2% year-on-year growth [6][9] Group 4: Infrastructure and Connectivity - Sichuan is advancing the integration of transportation and tourism, with major projects like the Jiuzhaigou and Emei Mountain tourism areas being developed to enhance accessibility [7][8] - The completion of the Jiuzhai-Mianyang Expressway and the construction of scenic highways are part of efforts to create a comprehensive tourism network [7][8] Group 5: Community Engagement and Accessibility - Cultural activities are being brought into communities, schools, and rural areas, engaging over 11 million people and making cultural experiences more accessible [12][13] - Initiatives such as discount vouchers and cultural tourism packages are designed to encourage participation and make tourism affordable for residents [12][13]
眉山深化文旅融合提升打造“东坡故里·天府眉山”品牌矩阵 将三苏文化基因植入城市肌理
Si Chuan Ri Bao· 2025-08-11 07:29
Group 1 - The central urban work conference emphasizes the construction of a morally uplifting civilization city, the improvement of historical and cultural protection systems, and the enhancement of urban cultural soft power [1] - Meishan aims to become a pioneer in the deep integration of culture and tourism, embedding the San Su cultural genes into the city's fabric and enhancing the "Dongpo Hometown · Tianfu Meishan" brand matrix [1][5] - The San Su Temple has become a vibrant cultural hub, attracting numerous visitors and students, showcasing the enduring vitality of San Su culture in contemporary society [2][5] Group 2 - The San Su Temple serves as a cultural link, connecting people from various regions and fostering a sense of community among "Su fans" [5] - Meishan has established over 110 cultural streets, including San Su Avenue and Dongpo Avenue, creating a comprehensive cultural transmission system that integrates educational institutions and cultural landmarks [5] - The city promotes the Dongpo culture through various initiatives, including themed travel routes, cultural months, and modern expressions of Dongpo culture, contributing to the ongoing popularity of "Dongpo fever" [5]