Core Viewpoint - The event "Jinshan Jinmei Global Tour" in Changchun highlights the collaboration between the traditional liquor industry and local economic development, showcasing the potential of Changchun as a vibrant city for industrial and cultural exchange [3][5][10]. Group 1: Industry Overview - Changchun is recognized as a key industrial base in Northeast China, known for its automotive, film, and forestry industries, making it a core engine for regional economic development [5]. - The white liquor market in Changchun is experiencing a trend towards quality, branding, and cultural significance, with a notable increase in consumer demand for high-quality liquor that combines historical heritage and health attributes [5][11]. Group 2: Company Profile - Jinshan Jinmei Holding Group aims to establish itself as a leader in the clear fragrance liquor industry, focusing on the inheritance of traditional brewing methods and innovative industrial practices [7]. - The company operates a comprehensive ecosystem driven by its "1521" strategy, which includes a central headquarters for brand management and five major brewing bases adhering to traditional brewing principles [8]. Group 3: Event Highlights - The "Jinshan Jinmei Global Tour" event in Changchun featured a showcase of the company's core product matrix, catering to various consumer preferences from business to family settings [10]. - Discussions during the event focused on Northeast liquor consumption trends, channel innovation, and the role of culture in brand growth, with the company providing marketing support and training to local partners [11]. Group 4: Future Plans - Following the success of the event, Jinshan Jinmei plans to optimize its market presence in Changchun and establish a "Jixian Wine Castle Experience Store" to enhance local consumer engagement [13]. - The company aims to leverage its "1521" strategy and the global tour as a platform to expand its brand influence and market penetration, contributing to the high-quality development of the clear fragrance liquor industry [13].