Core Insights - The summer tourism season is experiencing a significant boost due to upgraded demand and new supply in cultural and tourism products, injecting strong momentum into the "summer economy" [1] Group 1: Tourism Trends - Various regions are launching diverse cultural tourism products to cater to the summer travel peak, enhancing the overall tourism industry [1] - In Shanghai, traditional attractions are integrating popular cultural elements to create innovative consumption scenarios, attracting a younger demographic [3][5] - The introduction of the "Night Shanghai Bus Line" connects key nightlife areas, promoting a new way to experience traditional attractions [7] Group 2: Targeted Promotions - Many scenic spots are offering discounts and special packages for graduates, contributing to the summer economy [8] - In Ningbo, graduates can enter the Four Ming Mountain National Forest Park for free with proof of graduation, leading to an average of over 100 graduate visitors daily [10] - Qingdao has launched over 2,300 cultural tourism activities, including a "Youth" ticket promotion for graduates, covering various aspects of travel and leisure [12] Group 3: Cultural Experiences - Immersive performances and cultural shows are being introduced, enhancing the appeal of cultural heritage sites and invigorating the summer tourism market [16] - The large-scale musical "Pingtan Impressions" showcases local culture and attracts global tourists to Pingtan Island [18] - In Quzhou, the immersive drama "Dreaming Water Pavilion" has seen a significant audience turnout, with over 50% being students, indicating a shift towards interactive cultural experiences [20][21]