沉浸式体验游
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沉浸式体验游激发文旅新活力 大唐不夜城春节游客增长12.5%
Chang Jiang Shang Bao· 2026-02-27 00:06
. . . I han mangung gr . . 1944 . . A and station and and and as a see . . . . in . 為及照我依 y 0 2 r " .. - Special China - T is Not of Subscription of Children a w m an the may - 1 第七十八月原来看 1031 数据初人的文艺 s shinder provide . 11:000 2017 11:00 . 1 100 TEACH s P -117 hk i : C 0 B A 长江商报消息 ●长江商报记者 潘瑞冬 春节期间,"十三朝古都"西安的大唐不夜城迎来客流高峰。游人如织,2100米的青石板路上,火树银花与朱红廊 柱交相辉映,街边树上悬挂的诗词吊坠随风轻晃,各类唐风演艺、非遗展演、科技互动活动接连开展,处处洋溢 着喜庆祥和的节日氛围,将盛唐雅韵与马年新春气息完美交融。 大年初四,长江商报记者实地走访大唐不夜城步行街、陕西历史博物馆等热门点位看到,今年春节,大唐不夜城 以盛唐文化为核心,推出实景演艺、非遗市集、AI互动、国潮体验等多种形 ...
让文旅融合更有“人情味”
Xin Lang Cai Jing· 2026-01-25 22:24
转自:贵州日报 记者:当前旅游消费正从"看风景"转向"深体验",面对这一趋势贵州应如何加速转型? 汪文学:面对旅游消费趋势的变化,贵州文旅转型的核心路径是从"单一景观供给"转向"多元生活方式 供给",让自然山水与文化体验、生活场景深度交融。 加速转型需抓好两大关键,一是强化体验场景营造;二是推动"文化+景观"加速融合,给自然景观注入 文化灵魂,避免只看山水无故事,让看风景升级为品文化。 记者:"文旅+"融合模式中,哪些路径更适合贵州?如何通过业态创新延长产业链、提升附加值? 汪文学:业态融合是比较优势转化的关键,立足贵州资源特质,"文旅+农业""文旅+研学"都是可持续性 的融合路径,既能发挥山地农业、文化遗产富集的比较优势,又能突破观光游的短板。 the 10 贵州省"十五五"规划建议提出,以文旅资源开发为重点,持续把文旅产业打造成支柱产业、民生产业、 幸福产业。贵州开放大学(贵州职业技术学院)副校长(副院长)、教授汪文学在接受记者采访时表 示,贵州需以奇特自然景观为基底,深挖民族文化内涵,积极探索"文旅+"模式,持续将"人情味"融入 旅游产业全链条,推动观光旅游向沉浸式体验游升级。 记者:贵州文旅的核心竞争 ...
各地文旅市场“全面开花” 多重优惠多样体验助燃“夏日经济”
Yang Shi Wang· 2025-07-20 09:58
Core Insights - The summer tourism season is experiencing a significant boost due to upgraded demand and new supply in cultural and tourism products, injecting strong momentum into the "summer economy" [1] Group 1: Tourism Trends - Various regions are launching diverse cultural tourism products to cater to the summer travel peak, enhancing the overall tourism industry [1] - In Shanghai, traditional attractions are integrating popular cultural elements to create innovative consumption scenarios, attracting a younger demographic [3][5] - The introduction of the "Night Shanghai Bus Line" connects key nightlife areas, promoting a new way to experience traditional attractions [7] Group 2: Targeted Promotions - Many scenic spots are offering discounts and special packages for graduates, contributing to the summer economy [8] - In Ningbo, graduates can enter the Four Ming Mountain National Forest Park for free with proof of graduation, leading to an average of over 100 graduate visitors daily [10] - Qingdao has launched over 2,300 cultural tourism activities, including a "Youth" ticket promotion for graduates, covering various aspects of travel and leisure [12] Group 3: Cultural Experiences - Immersive performances and cultural shows are being introduced, enhancing the appeal of cultural heritage sites and invigorating the summer tourism market [16] - The large-scale musical "Pingtan Impressions" showcases local culture and attracts global tourists to Pingtan Island [18] - In Quzhou, the immersive drama "Dreaming Water Pavilion" has seen a significant audience turnout, with over 50% being students, indicating a shift towards interactive cultural experiences [20][21]