国庆中秋双节临近，各地纷纷推出丰富多彩的新消费场景和活动，文化旅游、赛事经济和文创消费 等领域亮点纷呈，吸引大量网友关注。从重庆的"火锅专列"到福建南平的茶旅融合，从贵阳的"城超"赛 事到浙江诸暨的篮球市集，从国图文创馆的北京商业首店到浙江平湖的西瓜灯活动，新玩法"拉满"体验 感，吸引了众多游客参与，激发文旅消费新活力。 浙江省金华市婺城区百荷寻味创意美食工作坊内，工作人员正忙着赶制手工文创月饼，供应中秋节 日市场。时补法摄（人民图片） 近日，安徽省黄山市黟县的西递古村落举办创意晒秋活动，打造文旅融合的新场景。图为游客在村 中游玩。施亚磊摄（人民图片） 9月19日，2025城市足球邀请赛在贵州省贵阳市奥体中心体育馆开赛。图为观众在现场加油。新华 社记者 杨文斌摄 打造文旅新场景 重庆人真的太会玩了，直接把地铁3号线变成移动的火锅产业博览会。双节将至，今年，重庆推出 了别具一格的"宠粉"方式——一列满载火锅文化与产业活力的"火锅专列"发车，为节日消费升温预热。 据人民网报道，车厢内布满"鸳鸯是最大的妥协""微辣是最后的底线"等火锅热梗，展现出重庆鲜活 滚烫的城市性格。乘客们纷纷拍照留念，分享这段充满地域特色的通 ...

Core Insights - The summer tourism season is experiencing a significant boost due to upgraded demand and new supply in cultural and tourism products, injecting strong momentum into the "summer economy" [1] Group 1: Tourism Trends - Various regions are launching diverse cultural tourism products to cater to the summer travel peak, enhancing the overall tourism industry [1] - In Shanghai, traditional attractions are integrating popular cultural elements to create innovative consumption scenarios, attracting a younger demographic [3][5] - The introduction of the "Night Shanghai Bus Line" connects key nightlife areas, promoting a new way to experience traditional attractions [7] Group 2: Targeted Promotions - Many scenic spots are offering discounts and special packages for graduates, contributing to the summer economy [8] - In Ningbo, graduates can enter the Four Ming Mountain National Forest Park for free with proof of graduation, leading to an average of over 100 graduate visitors daily [10] - Qingdao has launched over 2,300 cultural tourism activities, including a "Youth" ticket promotion for graduates, covering various aspects of travel and leisure [12] Group 3: Cultural Experiences - Immersive performances and cultural shows are being introduced, enhancing the appeal of cultural heritage sites and invigorating the summer tourism market [16] - The large-scale musical "Pingtan Impressions" showcases local culture and attracts global tourists to Pingtan Island [18] - In Quzhou, the immersive drama "Dreaming Water Pavilion" has seen a significant audience turnout, with over 50% being students, indicating a shift towards interactive cultural experiences [20][21]

Core Viewpoint - The integration of digital technology into cultural tourism is transforming the industry in Fujian, with innovative experiences being developed to attract younger audiences [3][7]. Group 1: Event Highlights - The 2025 Fujian Cultural Tourism Economic Development Conference was held in Nanping, featuring the "Listening to Fujian 24 Hours" exhibition, which showcased the region's cultural charm through immersive sound experiences [1]. - The large-scale cultural tourism epic "Moon Reflecting Wuyi" was performed, utilizing advanced multimedia technology to create a 270-degree panoramic visual experience [3][6]. - The stage for "Moon Reflecting Wuyi" is noted as the largest indoor high-tech multimedia immersive water stage in China, with a stage area of approximately 2,500 square meters and a water volume of nearly 10,000 cubic meters [4][6]. Group 2: Technological Integration - Digital technologies such as VR, AR, and AI are increasingly penetrating the tourism sector, leading to a significant transformation in traditional cultural tourism [3]. - The "Infinite Ocean - Immersive AI Digital Art Exhibition" in Fuzhou combines marine art IP with immersive digital experiences, attracting thousands of visitors daily [6]. - The establishment of the Future Cultural Tourism Research Institute aims to enhance research and development in immersive digital tourism experiences, leveraging Fujian's strengths in digital innovation [7]. Group 3: Future Directions - The Future Cultural Tourism Research Institute will focus on new productivity, digital transformation, and immersive experiences to support high-quality development in Fujian's cultural tourism sector [7].