Group 1 - The "Silk Road" tourism city alliance series event and the Silk Road City (Quanzhou) Cultural Tourism Carnival were grandly opened in Quanzhou, Fujian, with China Eastern Airlines (CEA) invited as a partner for the "Hello! China" inbound tourism initiative [1][3] - During the main forum, CEA delivered a keynote speech highlighting its role as a member of the "Hello! China" inbound tourism partnership and as a national civil aviation team, focusing on the "Belt and Road" initiative to connect the world through aviation and tourism [3][4] - CEA showcased its development history, route network, and unique services at the carnival, engaging over 150 guests, including diplomats and representatives from cultural and tourism departments [4] Group 2 - In 2023, CEA actively expanded its "cultural tourism and business exhibition" with new integrated scenarios, developing initiatives like "first launch economy," "ice and snow economy," and "silver economy" [5] - CEA collaborated with national and Shanghai museums to launch the "Museum Enjoyment" product and introduced new transport models such as "air-rail," "air-bus," "air-water," and "air-rail transit" [5] - CEA partnered with Suzhou to offer the "Suzhou PASS" for inbound tourists, providing benefits like garden ticket access, and participated in various tourism events to stimulate inbound tourism consumption [5]