Core Viewpoint - Eastern Airlines Yunnan Company launched a unique in-flight cultural experience called "Taste of Yunnan: Tea and Coffee Journey," allowing passengers to immerse themselves in Yunnan's rich tea culture and unique coffee charm at high altitude [1][8]. Group 1: In-Flight Experience - The themed flight featured flight attendants dressed in Yunnan ethnic costumes, greeting passengers with signs promoting the event, enhancing the cultural atmosphere [3]. - A special meal cart was introduced, offering creative products like "coffee grounds pens," "coffee grounds notebooks," and "Eastern Airlines mugs," along with Yunnan small particle coffee and tea for passengers to enjoy [4]. - Interactive segments included a "Tea Knowledge Quiz" and "Guess the Coffee Origin," fostering passenger engagement and sharing personal stories related to tea and coffee [6]. Group 2: Post-Flight Engagement - Upon landing at Kunming Changshui International Airport, passengers were welcomed by staff in ethnic attire, receiving "Yunnan Specialty Surprise Gift Bags" containing selected Pu'er tea cakes and aromatic coffee [7]. - The initiative aims to deepen travelers' understanding of Yunnan's tea and coffee culture, providing a memorable first experience of the region [7]. Group 3: Future Plans - Eastern Airlines Yunnan Company has regular flights featuring the "Light Up Yunnan Life" theme every Friday from Beijing Daxing and Shanghai Hongqiao to Kunming, and plans to expand activities to other routes [8]. - Upcoming flights will include special activities that blend local characteristics with travel experiences, promoting Yunnan as a destination for discovery and appreciation [8].