Core Viewpoint - The 2025 North Bund International Shipping Forum in Shanghai focuses on "collaboration to promote global shipping sustainable development," highlighting the integration of technology and innovation in the aviation and tourism sectors [2][3]. Group 1: Forum Overview - The forum includes a main session on international green shipping, an international maritime forum, and an international aviation forum, along with several sub-forums and special activities [2]. - Nearly 300 representatives from the global aviation sector participated in discussions on new trends and paths for aviation development [2]. Group 2: Shanghai's Aviation Strategy - Shanghai aims to build a world-class, comprehensive international aviation hub, enhancing its global influence through innovation and technology [2]. - The city is positioned at a critical juncture for upgrading its international aviation hub capabilities amid significant global changes [2]. Group 3: Technological Integration - The Civil Aviation Administration of China emphasizes the importance of technology innovation in achieving a smart and sustainable aviation sector [3]. - The "smart chain" initiative aims to connect technological elements, integrate industry ecosystems, and link global cooperation [3]. Group 4: New Business Models - The "Aviation + Business Travel and Cultural Exhibition" initiative aims to create a new service ecosystem, promoting innovative practices in the aviation and tourism sectors [4]. - China Eastern Airlines (CEA) and Shanghai Airport showcased their "Aviation + Culture and Tourism" innovations through immersive technology experiences [4]. Group 5: New Consumer Offerings - CEA launched the "China Pass Card," offering various exclusive benefits for inbound travelers, aiming to create a trillion-level inbound consumption ecosystem [5]. - The card includes discounts on CEA tickets, in-flight Wi-Fi, and free half-day tours for transit passengers [5]. Group 6: Flight Experience Enhancements - CEA introduced themed flights on nearly 400 routes to promote the forum's values and enhance passenger experience [6]. - The airline's new routes and network expansions aim to strengthen its position as a leading international carrier [6]. Group 7: Hub Development Metrics - In 2024, CEA is expected to handle 8.36 million international transfer passengers at Pudong Airport, accounting for 80.9% of total airport traffic [7]. - The airline's international transfer passenger numbers are projected to grow by 26.8% in the first half of 2025 [7]. Group 8: Collaborative Achievements - CEA and Shanghai Airport have worked together to establish Shanghai as China's largest aviation hub, with CEA being the domestic airline with the most international destinations [8]. - The focus on innovation and high-quality development is seen as essential for the future of the civil aviation industry [8].