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星巴克携手中国东方航空 云南咖啡香飘进博会
Zheng Quan Ri Bao Wang· 2025-11-05 05:20
同时,双方在进博会期间,携手呈现多场"巡礼原产地"风味品鉴会。来自世界各地的参展嘉宾,不仅品 尝到圆润柔和的星巴克单一产地云南咖啡,更通过生动的人文故事,深入了解星巴克深耕云南十余年, 在咖啡原产地持续助力咖农种出好咖啡,过上好生活的长期承诺。 今年7月份,星巴克与东航联合会员计划上线后,覆盖"会员绑定、消费积分、乘坐航班"飞行全链路的 专属体验备受青睐,已成功吸引近50万名顾客绑定联合会员。10月份,标志着"咖啡+航旅"创新举措 的"云南咖啡主题航班"顺利完成首航。 自2024年6月份星享俱乐部全面升级以来,星巴克始终秉持从顾客需求出发,持续打造充满价值感的"星 式生活",截至2025财年末,星享俱乐部活跃会员数突破2550万,再创历史新高。 本届进博会上,双方宣布,从2026年第二季度起,东航的头等舱及商务舱旅客,将能在万米高空享用专 属的星巴克咖啡,将高品质的星巴克体验带到云端。此外,双方将对联合会员权益进行全面升级,引入 积分赠送等多项全新权益,让会员在享受星巴克咖啡与搭乘东航航班出行的每一刻,都能收获更多惊喜 与回报。 星巴克和东航还共同宣布,将聚焦中国云南,持续发掘当地丰富的非物质文化遗产,探索其 ...
东航浙江开展“蓝天相伴 爱意长久”七夕主题航班活动
Group 1 - The event was themed around the traditional Chinese festival Qixi, aiming to create a romantic atmosphere for passengers on flight MU6773 from Hangzhou to Chengdu [1] - Flight attendants prepared "romantic gift packs" including DIY hand-painted cards, flower bouquets, special drinks, and Eastern Airlines tea to enhance the flying experience [3] - The flower bouquets were made from pink and red twist ties, symbolizing everlasting love and convenience for passengers to carry after the flight [3] Group 2 - Flight attendants actively engaged with passengers by taking photos against the backdrop of the blue sky, capturing moments of happiness and romance during the flight [3] - At the end of the event, flight attendants broadcasted heartfelt wishes for Qixi, encouraging passengers to cherish their relationships [6] - The activity successfully infused romance and sentiment into the flight experience, making it a memorable occasion for travelers [6]