Core Viewpoint - The "Dongpi Preserved Meat New Year Goods Season" event will take place in Dongpi Town, Qingyuan City, from January 25 to 26, aiming to promote Dongpi preserved meat culture and enhance local tourism and rural revitalization [2][3][4]. Group 1: Event Details - The event will feature a variety of activities, including a lively opening ceremony with lion dances and folk performances, showcasing the rich cultural heritage of Dongpi [13][14]. - The main theme of the event is "Preserved Meat Fragrance, New Year Flavor," focusing on creating an immersive shopping experience for visitors [3][4]. - There will be themed exhibition areas displaying signature products like Dongpi sausages and preserved meats, along with interactive cooking experiences [16][18]. Group 2: Cultural Significance - Dongpi preserved meat is a well-known traditional specialty in northern Guangdong, made from high-quality local pork and utilizing natural drying techniques, which contributes to its unique flavor [7][10]. - The preserved meat has evolved from a local delicacy to a significant industry that boosts local farmers' income, becoming a "golden business card" for the region [11]. Group 3: Marketing and Promotion - The event will leverage social media and mainstream media partnerships to enhance visibility, including short videos and KOL promotions [20][21]. - Visitors will receive shopping vouchers to encourage spending at designated stalls, stimulating consumer enthusiasm [22][23]. - A special "New Year Goods Shopping + Dongpi One-Day Tour" itinerary will be offered to attract more tourists to the area [26][27].