东陂腊味
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“连州味”亮相广州街头!诚邀羊城市民赴连州过大年
Nan Fang Nong Cun Bao· 2026-02-11 09:31
"连州味"亮相广 州街头!诚邀羊 城市民赴连州过 大年_南方+_南 方plus 诗豪粤郡,福寿 连州欢迎您!近 日,广州天河区 高志大厦上的一 则宣传广告格外 醒目,连州带着 地道的美食与特 色文旅资源亮相 羊城街头,向大 湾区乃至全国市 民发出了"到连 州过大年"的盛 情邀约。 得益于粤北冬季 昼夜温差大的气 候优势,连州菜 心口感清甜爽 脆、无渣多汁, 是粤港澳大湾区 市民冬季餐桌上 的宠儿,更是连 州人过年待客 的"硬菜"。东陂 腊味作为国家地 理标志产品,历 经百年传承,以 猪肉、腊肠、腊 鸭等为原料,经 传统工艺腌制风 干,色泽油亮、 香气浓郁,承载 着地道的粤北年 味,是春节馈赠 亲友的佳品。 连州菜心 东陂腊味 除了美食,连州 的山水风光也为 新春增添了别样 韵味。瑶安乡洛 神谷藏着焕新的 瑶寨与绿美山 水,漫步其间可 感受瑶乡的静谧 与诗意;连州地 下河作为国家 5A级景区,洞 内钟乳石千姿百 态,乘船穿梭其 中,仿佛置身梦 据了解,今年春 节期间连州推出 一系列特色年俗 活动,包括瑶寨 篝火晚会、地下 河新春祈福、腊 味美食节、非遗 展演等,让游客 在品尝地道连州 味的同时,沉浸 式体验粤北 ...
“广货行天下”清远专场启幕 粤味珍品热销焕新新春消费
Sou Hu Cai Jing· 2026-02-09 10:41
新春将至,年味愈浓,广货飘香。2月7日,广东省"广货行天下"大V主播地市行全省21个地市首发站活动——"广货行天下"之大V主播地市行(清远专场) 暨粤味珍品·清远好食材年货节,在清远市清城区凤城广场启幕。本次活动以"线上直播+线下展销"深度融合模式,汇聚省市政企、全国百名主播达人及媒体 多方力量,打造沉浸式新春消费体验,让清远好食材、广东粤味珍品走出粤北,直达全国万家,成为广东2026年开年激活乡村消费、助力乡村振兴的生动实 践。 活动现场 活动集结44个主播团队近百名网红达人现场助阵,还吸引42家企业线下参展、17家企业携66款优质产品参与线上带货,现场设置40个特色产品展销摊位、27 个直播间,同步开展溯源直播等创新环节,线上线下联动掀起清远好物推广热潮,让岭南年味通过镜头和市集,飘向全国消费市场。据统计,广货行天下之 大V主播地市行清远年货节专场启动以来,截至2月7日18:00,共实现线上销售超1500万元,带动清远同期直播电商网络零售额同比增长15.9%,实现新春消 费"开门红"。 政企媒联动聚合力 为全省广货推广筑造示范平台 此次活动是清远市积极响应全省"广货行天下"战略部署,推动优质农产品出村进城 ...
广货行天下,菜心甜万家!东莞与粤味珍品连州菜心的“风味对话”
Nan Fang Nong Cun Bao· 2026-01-30 10:00
Core Viewpoint - The event promoting Lianzhou Choy Sum in Dongguan marks a significant upgrade from spontaneous market presence to industrial synergy, enhancing the connection between agriculture and urban consumption [8][10][90]. Group 1: Event Overview - The promotional event for Lianzhou Choy Sum took place at Dongguan's Dongshi C Park, showcasing the fresh and sweet flavor of the vegetable [3][4]. - This event is part of the "Warm Winter Consumption Season" in Qingyuan, aimed at introducing high-quality local produce to the Guangdong-Hong Kong-Macao Greater Bay Area [5][6]. Group 2: Market Demand and Supply - Dongguan is a major consumer market for Lianzhou Choy Sum, with increasing supply each winter season [26][66]. - The annual supply of Lianzhou Choy Sum is substantial, with one company alone having established partnerships with over 30 local restaurants, indicating strong demand [28][30]. Group 3: Quality and Consumer Reception - Lianzhou Choy Sum is praised for its quality and sweetness, making it a favorite among Dongguan residents [20][35]. - The event featured various culinary presentations, including chilled Choy Sum sashimi, which surprised many attendees with its sweetness [10][18]. Group 4: Economic Impact and Future Prospects - The planting area for Lianzhou Choy Sum is projected to reach 217,500 acres by the end of 2025, with an expected production of 364,700 tons and a total industry output value exceeding 2.7 billion yuan [45][46]. - The Dongguan catering market is expected to grow at an annual rate of over 8%, with total consumption projected to exceed 80 billion yuan by 2025, providing a vast market for high-quality agricultural products [66][68]. Group 5: Collaborative Efforts - The event facilitated connections between local suppliers and Dongguan's catering industry, promoting a full-chain cooperation model from farm to table [78][90]. - The Dongguan Catering Industry Association has recognized Lianzhou Choy Sum as a recommended ingredient, aiming to enhance its availability in local markets [39][40].
南农晨读 | 广东蝴蝶兰 跨洋送福
Nan Fang Nong Cun Bao· 2026-01-26 01:36
Group 1 - The event "Guangdong Goods Going Global" featured the export of 23,000 orchids from Shunde to Southeast Asia, with 6,000 orchids heading to Singapore and 17,000 to Vietnam [3][6][7] - The export ceremony was organized by multiple local entities, including the Southern Rural Newspaper and the Shunde District Agricultural and Rural Bureau [4][5] - This initiative aims to promote local agricultural products and enhance international trade connections [4][5] Group 2 - The "Pet Industry Oscars" event took place in Guangzhou, gathering industry leaders and experts to discuss the development of the pet industry [15][17] - The event included a seminar focused on the health of senior pets, featuring experts from various fields [32][34] - Awards were presented for innovation, brand excellence, service, and academic contributions within the pet industry [36][40][41] Group 3 - The "Common Prosperity Workshop" was inaugurated in Chaozhou, representing a collaborative effort between government, enterprises, and local communities to enhance agricultural prosperity [22][24][25] - This initiative is part of a broader strategy to support rural revitalization and improve the livelihoods of local farmers [22][24] Group 4 - The "Dongpi Sausage New Year Goods Season" event will be held in Qingyuan, promoting local culinary culture and enhancing the shopping experience for residents and tourists [26][28][30] - The event aims to blend traditional and modern elements in a festive atmosphere, contributing to rural revitalization [28][30]
广货行天下!1月25日至26日粤味珍品·连州东陂腊味飘香迎新春
Nan Fang Nong Cun Bao· 2026-01-24 06:32
Core Viewpoint - The "Dongpi Preserved Meat New Year Goods Season" event will take place in Dongpi Town, Qingyuan City, from January 25 to 26, aiming to promote Dongpi preserved meat culture and enhance local tourism and rural revitalization [2][3][4]. Group 1: Event Details - The event will feature a variety of activities, including a lively opening ceremony with lion dances and folk performances, showcasing the rich cultural heritage of Dongpi [13][14]. - The main theme of the event is "Preserved Meat Fragrance, New Year Flavor," focusing on creating an immersive shopping experience for visitors [3][4]. - There will be themed exhibition areas displaying signature products like Dongpi sausages and preserved meats, along with interactive cooking experiences [16][18]. Group 2: Cultural Significance - Dongpi preserved meat is a well-known traditional specialty in northern Guangdong, made from high-quality local pork and utilizing natural drying techniques, which contributes to its unique flavor [7][10]. - The preserved meat has evolved from a local delicacy to a significant industry that boosts local farmers' income, becoming a "golden business card" for the region [11]. Group 3: Marketing and Promotion - The event will leverage social media and mainstream media partnerships to enhance visibility, including short videos and KOL promotions [20][21]. - Visitors will receive shopping vouchers to encourage spending at designated stalls, stimulating consumer enthusiasm [22][23]. - A special "New Year Goods Shopping + Dongpi One-Day Tour" itinerary will be offered to attract more tourists to the area [26][27].
国家名厨炒热粤味珍品,连州菜心飘香深圳福田
Nan Fang Nong Cun Bao· 2026-01-17 03:03
"连州菜心最妙 的特点就是清甜 脆嫩,经霜后甜 度更高,搭配清 远连州的东陂腊 味,咸香与清甜 交融,正是粤 菜'清鲜为本'的 完美体现。" 国家名厨炒热粤 味珍品,连州菜 心飘香深圳福田 _南方+_南方 plus 1月16日,"天赋 风土·自在清 远"清远市暖冬 消费季暨粤味珍 品·连州菜心走 进粤港澳大湾区 (深圳)宣传推 介系列活动在深 圳市福田区开 幕。活动现场, 深圳市餐饮行业 协会名厨委主 席、国家高级烹 调技师、中国烹 饪大师邓永宏一 边娴熟操作,一 边畅谈菜心特性 与烹饪心得。锅 铲翻飞之间,一 道"连州菜心炒 东陂腊味"新鲜 出炉。 连州菜心炒东陂腊味。 据悉,深圳餐饮 市场规模大、活 力足、增长快, 对优质食材的需 求日益提 升。"因此清远 将深圳定为连州 菜心2026年进湾 区推介的第一 站,通过大师烹 调、现场品鉴、 座谈交流、社区 推广等形式,推 动连州菜心从粤 北田间直供湾区 厨房,深化构建 粤港澳大湾区优 质农产品供应 地。"清远市农 业农村局副局长 李敏怀表示,新 年伊始,清远 乘"广货行天 下"的东风,以 连州菜心为抓 手,做好"粤味 珍品清远好食 材"文章,持续 拓展"五大 ...
菜心为媒 名厨搭桥!连州特色农产品香飘中山
Nan Fang Nong Cun Bao· 2025-12-29 16:05
Core Viewpoint - The 2025 Lianzhou Specialty Agricultural Products Bay Area Chef Tasting Conference successfully took place in Zhongshan, aiming to promote Lianzhou's unique agricultural products and integrate them into the Bay Area market [6][11]. Group 1: Event Overview - The event was organized by the Lianzhou Municipal Government, with support from various local agricultural and culinary associations [7][8]. - Over a hundred representatives from the restaurant industry and suppliers gathered to taste Lianzhou dishes, enhancing the integration of Lianzhou's agricultural products into the Bay Area market [10][11]. Group 2: Agricultural Products - Lianzhou, located in the northern Guangdong region, is known for its rich agricultural products due to its favorable climate and soil conditions [15][16]. - The region has developed a matrix of five specialty agricultural products, including "longevity water, selenium-rich rice, sweet vegetable hearts, fragrant cured meats, and crystal pears" [22]. - Lianzhou vegetable hearts are particularly popular, with a planting area of 211,000 acres and a comprehensive output value exceeding 2.4 billion yuan in 2024 [30][31]. Group 3: Marketing and Promotion Strategies - Lianzhou has implemented a marketing system to promote its agricultural products, including hosting events like the vegetable heart festival and utilizing e-commerce platforms for sales [44][46]. - The tasting conference serves as a significant step for Lianzhou to connect with the Bay Area market, leveraging Zhongshan's culinary resources and local connections [48][50]. Group 4: Culinary Demonstrations - Renowned chefs showcased Lianzhou ingredients by preparing dishes such as "vegetable heart sashimi" and "Lianzhou vegetable heart stir-fried cured meat," which received positive feedback from attendees [55][60]. - The event also included the awarding of "Lianzhou Vegetable Heart Promotion Ambassador" certificates to individuals who have contributed to promoting the brand [64][66]. Group 5: Experience Stores - Eight units were designated as the first batch of Lianzhou vegetable heart experience stores in Zhongshan, aiming to broaden the sales channels for Lianzhou agricultural products [70][75]. - The representatives from these stores expressed commitment to actively promote Lianzhou products and integrate them into their culinary offerings [78][80].
连州省级示范项目签约落地,赋能水库移民农产品深加工升级
Nan Fang Nong Cun Bao· 2025-12-18 11:30
Core Viewpoint - The signing of the provincial-level demonstration project for the deep processing and upgrading of agricultural products from reservoir immigrants in Lianzhou marks a significant step towards enhancing the local agricultural industry and supporting economic development in the region [2][12]. Group 1: Project Overview - The signing ceremony took place at the Lianzhou Agricultural and Rural Bureau, involving Lianzhou's Agricultural and Rural Bureau, Lianzhou Mianan Agricultural Development Co., Ltd., and Lianzhou Lianfu Food Co., Ltd. [2][3] - The project aims to accelerate the upgrading of the agricultural processing industry for reservoir immigrant villages [4][12]. Group 2: Geographic and Agricultural Context - Lianzhou is located at the intersection of Guangdong, Hunan, and Guangxi provinces, benefiting from fertile soil, excellent water quality, and significant temperature variations [6]. - The region is known for high-quality agricultural products, including Lianzhou cabbage, crystal pears, and Dongbi cured meats, and has received multiple honors such as "Hometown of Crystal Pears" and "National Demonstration Base for Selenium-rich Agriculture" [7][8][9]. Group 3: Economic Impact and Projections - The city has five nationally protected geographical indication products, 18 certified green food enterprises, and aims to achieve a comprehensive output value of 4.4 billion yuan in 2024, with an annual growth rate of 18.7% [10][12]. - The provincial-level demonstration project has a total investment of 23 million yuan, with specific allocations for land acquisition, construction, and equipment [13][14][17]. - The project is expected to generate an annual output value of 60 million yuan and contribute 1.8 million yuan in tax revenue, while also promoting the development of upstream and downstream industries related to raw material transportation and sales [18][19].