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“连州味”亮相广州街头!诚邀羊城市民赴连州过大年
Nan Fang Nong Cun Bao· 2026-02-11 09:31
Group 1 - The article highlights the promotion of "Lianzhou Flavor" in Guangzhou, inviting citizens to celebrate the New Year in Lianzhou with local cuisine and cultural resources [2][3]. - Lianzhou cuisine, particularly the East Pi cured meat, is emphasized for its unique taste and is considered a staple for winter dining in the Guangdong-Hong Kong-Macau Greater Bay Area [6][7]. - The article mentions various New Year activities in Lianzhou, including bonfire parties, underground river blessings, a cured meat food festival, and intangible cultural heritage performances, allowing visitors to experience local customs [19][20][21]. Group 2 - The natural scenery of Lianzhou, including the Ya'an Xiang Luoshen Valley and the Lianzhou Underground River, is presented as an attractive destination for New Year travel, offering a serene and picturesque environment [13][14][15]. - The East Pi cured meat is described as a national geographical indication product, made from pork, sausages, and ducks, and is a traditional delicacy that embodies the essence of Lianzhou's New Year celebrations [7][8].
“广货行天下”清远专场启幕 粤味珍品热销焕新新春消费
Sou Hu Cai Jing· 2026-02-09 10:41
Core Viewpoint - The "Guangdong Goods Going Global" event in Qingyuan aims to promote local agricultural products and enhance rural consumption, integrating online and offline sales to create a vibrant New Year shopping experience [1][4]. Group 1: Event Overview - The event features nearly 100 influencers and 42 enterprises, showcasing 66 quality products through 40 exhibition booths and 27 live streaming rooms, generating over 15 million yuan in online sales by February 7 [2][3]. - The initiative is part of Guangdong's broader strategy to activate rural consumption and support rural revitalization, marking a significant step in promoting high-quality agricultural products [4][19]. Group 2: Economic Impact - The event has led to a 15.9% year-on-year increase in Qingyuan's live e-commerce retail sales, indicating a successful start to the New Year consumption [2][3]. - The agricultural industry in Qingyuan has shown a 15.1% growth in total industrial chain output value, with projections indicating that by 2025, the output value will exceed 46.1 billion yuan [17]. Group 3: Marketing and Promotion - The event employs a multi-channel marketing strategy, utilizing media, influencers, and live streaming to enhance the visibility and reputation of Qingyuan's products [12][19]. - The participation of both domestic and foreign influencers has broadened the reach of Qingyuan's products, creating a bridge to national and international markets [13][15]. Group 4: Product Highlights - Featured products include Qingyuan chicken, Yingde black tea, and other local specialties, which have received positive feedback from consumers during the event [6][15]. - The event's immersive experience allows consumers to engage directly with the products, enhancing their purchasing decisions [8][16]. Group 5: Future Prospects - Qingyuan aims to continue promoting its agricultural products and tourism, positioning itself as a key supplier of quality goods in the Guangdong-Hong Kong-Macao Greater Bay Area [18][19]. - The success of this event serves as a model for future initiatives across Guangdong, aiming to leverage local specialties to drive economic growth and rural development [19].
广货行天下,菜心甜万家!东莞与粤味珍品连州菜心的“风味对话”
Nan Fang Nong Cun Bao· 2026-01-30 10:00
Core Viewpoint - The event promoting Lianzhou Choy Sum in Dongguan marks a significant upgrade from spontaneous market presence to industrial synergy, enhancing the connection between agriculture and urban consumption [8][10][90]. Group 1: Event Overview - The promotional event for Lianzhou Choy Sum took place at Dongguan's Dongshi C Park, showcasing the fresh and sweet flavor of the vegetable [3][4]. - This event is part of the "Warm Winter Consumption Season" in Qingyuan, aimed at introducing high-quality local produce to the Guangdong-Hong Kong-Macao Greater Bay Area [5][6]. Group 2: Market Demand and Supply - Dongguan is a major consumer market for Lianzhou Choy Sum, with increasing supply each winter season [26][66]. - The annual supply of Lianzhou Choy Sum is substantial, with one company alone having established partnerships with over 30 local restaurants, indicating strong demand [28][30]. Group 3: Quality and Consumer Reception - Lianzhou Choy Sum is praised for its quality and sweetness, making it a favorite among Dongguan residents [20][35]. - The event featured various culinary presentations, including chilled Choy Sum sashimi, which surprised many attendees with its sweetness [10][18]. Group 4: Economic Impact and Future Prospects - The planting area for Lianzhou Choy Sum is projected to reach 217,500 acres by the end of 2025, with an expected production of 364,700 tons and a total industry output value exceeding 2.7 billion yuan [45][46]. - The Dongguan catering market is expected to grow at an annual rate of over 8%, with total consumption projected to exceed 80 billion yuan by 2025, providing a vast market for high-quality agricultural products [66][68]. Group 5: Collaborative Efforts - The event facilitated connections between local suppliers and Dongguan's catering industry, promoting a full-chain cooperation model from farm to table [78][90]. - The Dongguan Catering Industry Association has recognized Lianzhou Choy Sum as a recommended ingredient, aiming to enhance its availability in local markets [39][40].
南农晨读 | 广东蝴蝶兰 跨洋送福
Nan Fang Nong Cun Bao· 2026-01-26 01:36
Group 1 - The event "Guangdong Goods Going Global" featured the export of 23,000 orchids from Shunde to Southeast Asia, with 6,000 orchids heading to Singapore and 17,000 to Vietnam [3][6][7] - The export ceremony was organized by multiple local entities, including the Southern Rural Newspaper and the Shunde District Agricultural and Rural Bureau [4][5] - This initiative aims to promote local agricultural products and enhance international trade connections [4][5] Group 2 - The "Pet Industry Oscars" event took place in Guangzhou, gathering industry leaders and experts to discuss the development of the pet industry [15][17] - The event included a seminar focused on the health of senior pets, featuring experts from various fields [32][34] - Awards were presented for innovation, brand excellence, service, and academic contributions within the pet industry [36][40][41] Group 3 - The "Common Prosperity Workshop" was inaugurated in Chaozhou, representing a collaborative effort between government, enterprises, and local communities to enhance agricultural prosperity [22][24][25] - This initiative is part of a broader strategy to support rural revitalization and improve the livelihoods of local farmers [22][24] Group 4 - The "Dongpi Sausage New Year Goods Season" event will be held in Qingyuan, promoting local culinary culture and enhancing the shopping experience for residents and tourists [26][28][30] - The event aims to blend traditional and modern elements in a festive atmosphere, contributing to rural revitalization [28][30]
广货行天下!1月25日至26日粤味珍品·连州东陂腊味飘香迎新春
Nan Fang Nong Cun Bao· 2026-01-24 06:32
Core Viewpoint - The "Dongpi Preserved Meat New Year Goods Season" event will take place in Dongpi Town, Qingyuan City, from January 25 to 26, aiming to promote Dongpi preserved meat culture and enhance local tourism and rural revitalization [2][3][4]. Group 1: Event Details - The event will feature a variety of activities, including a lively opening ceremony with lion dances and folk performances, showcasing the rich cultural heritage of Dongpi [13][14]. - The main theme of the event is "Preserved Meat Fragrance, New Year Flavor," focusing on creating an immersive shopping experience for visitors [3][4]. - There will be themed exhibition areas displaying signature products like Dongpi sausages and preserved meats, along with interactive cooking experiences [16][18]. Group 2: Cultural Significance - Dongpi preserved meat is a well-known traditional specialty in northern Guangdong, made from high-quality local pork and utilizing natural drying techniques, which contributes to its unique flavor [7][10]. - The preserved meat has evolved from a local delicacy to a significant industry that boosts local farmers' income, becoming a "golden business card" for the region [11]. Group 3: Marketing and Promotion - The event will leverage social media and mainstream media partnerships to enhance visibility, including short videos and KOL promotions [20][21]. - Visitors will receive shopping vouchers to encourage spending at designated stalls, stimulating consumer enthusiasm [22][23]. - A special "New Year Goods Shopping + Dongpi One-Day Tour" itinerary will be offered to attract more tourists to the area [26][27].
国家名厨炒热粤味珍品,连州菜心飘香深圳福田
Nan Fang Nong Cun Bao· 2026-01-17 03:03
Core Viewpoint - The event "Tianfu Fengtu · Zizai Qingyuan" promotes the unique Qingyuan vegetable, Lianzhou Cai Xin, in Shenzhen, aiming to enhance its presence in the Guangdong-Hong Kong-Macao Greater Bay Area [5][11][12]. Group 1: Event Overview - The promotional event took place in Shenzhen's Futian District, featuring renowned chefs demonstrating cooking techniques and sharing insights about Lianzhou Cai Xin [6][7][12]. - The event included live cooking, tasting sessions, and discussions, aiming to connect local restaurants with high-quality agricultural products [12][50]. Group 2: Market Potential - Shenzhen's restaurant market is large, with over 17 million residents and a market size exceeding 100 billion yuan, leading to a growing demand for quality ingredients [28][30]. - Lianzhou Cai Xin is positioned as a key product in the agricultural strategy of Qingyuan, which aims to expand its modern agricultural industry [41][46]. Group 3: Product Characteristics - Lianzhou Cai Xin is known for its natural sweetness, crispness, and nutritional value, with soluble sugar content significantly higher than that of ordinary vegetables [35][36]. - The vegetable is recognized as a geographical indication product, thriving in the high-altitude regions of northern Guangdong [35][41]. Group 4: Industry Collaboration - The Shenzhen Restaurant Industry Association is actively promoting the integration of agricultural products with the restaurant sector, facilitating direct supply from farmers to restaurants [49][50]. - The association aims to support the establishment of Lianzhou Cai Xin experience stores in Shenzhen, enhancing consumer awareness and acceptance [62][64]. Group 5: Future Plans - Plans are in place to expand the network of Lianzhou Cai Xin experience stores across the Greater Bay Area, with nearly 40 restaurants already participating [78][80]. - The Qingyuan government is leveraging community promotion channels in Shenzhen to deepen the brand's market influence through interactive promotions and tastings [96][98].
菜心为媒 名厨搭桥!连州特色农产品香飘中山
Nan Fang Nong Cun Bao· 2025-12-29 16:05
Core Viewpoint - The 2025 Lianzhou Specialty Agricultural Products Bay Area Chef Tasting Conference successfully took place in Zhongshan, aiming to promote Lianzhou's unique agricultural products and integrate them into the Bay Area market [6][11]. Group 1: Event Overview - The event was organized by the Lianzhou Municipal Government, with support from various local agricultural and culinary associations [7][8]. - Over a hundred representatives from the restaurant industry and suppliers gathered to taste Lianzhou dishes, enhancing the integration of Lianzhou's agricultural products into the Bay Area market [10][11]. Group 2: Agricultural Products - Lianzhou, located in the northern Guangdong region, is known for its rich agricultural products due to its favorable climate and soil conditions [15][16]. - The region has developed a matrix of five specialty agricultural products, including "longevity water, selenium-rich rice, sweet vegetable hearts, fragrant cured meats, and crystal pears" [22]. - Lianzhou vegetable hearts are particularly popular, with a planting area of 211,000 acres and a comprehensive output value exceeding 2.4 billion yuan in 2024 [30][31]. Group 3: Marketing and Promotion Strategies - Lianzhou has implemented a marketing system to promote its agricultural products, including hosting events like the vegetable heart festival and utilizing e-commerce platforms for sales [44][46]. - The tasting conference serves as a significant step for Lianzhou to connect with the Bay Area market, leveraging Zhongshan's culinary resources and local connections [48][50]. Group 4: Culinary Demonstrations - Renowned chefs showcased Lianzhou ingredients by preparing dishes such as "vegetable heart sashimi" and "Lianzhou vegetable heart stir-fried cured meat," which received positive feedback from attendees [55][60]. - The event also included the awarding of "Lianzhou Vegetable Heart Promotion Ambassador" certificates to individuals who have contributed to promoting the brand [64][66]. Group 5: Experience Stores - Eight units were designated as the first batch of Lianzhou vegetable heart experience stores in Zhongshan, aiming to broaden the sales channels for Lianzhou agricultural products [70][75]. - The representatives from these stores expressed commitment to actively promote Lianzhou products and integrate them into their culinary offerings [78][80].
连州省级示范项目签约落地,赋能水库移民农产品深加工升级
Nan Fang Nong Cun Bao· 2025-12-18 11:30
Core Viewpoint - The signing of the provincial-level demonstration project for the deep processing and upgrading of agricultural products from reservoir immigrants in Lianzhou marks a significant step towards enhancing the local agricultural industry and supporting economic development in the region [2][12]. Group 1: Project Overview - The signing ceremony took place at the Lianzhou Agricultural and Rural Bureau, involving Lianzhou's Agricultural and Rural Bureau, Lianzhou Mianan Agricultural Development Co., Ltd., and Lianzhou Lianfu Food Co., Ltd. [2][3] - The project aims to accelerate the upgrading of the agricultural processing industry for reservoir immigrant villages [4][12]. Group 2: Geographic and Agricultural Context - Lianzhou is located at the intersection of Guangdong, Hunan, and Guangxi provinces, benefiting from fertile soil, excellent water quality, and significant temperature variations [6]. - The region is known for high-quality agricultural products, including Lianzhou cabbage, crystal pears, and Dongbi cured meats, and has received multiple honors such as "Hometown of Crystal Pears" and "National Demonstration Base for Selenium-rich Agriculture" [7][8][9]. Group 3: Economic Impact and Projections - The city has five nationally protected geographical indication products, 18 certified green food enterprises, and aims to achieve a comprehensive output value of 4.4 billion yuan in 2024, with an annual growth rate of 18.7% [10][12]. - The provincial-level demonstration project has a total investment of 23 million yuan, with specific allocations for land acquisition, construction, and equipment [13][14][17]. - The project is expected to generate an annual output value of 60 million yuan and contribute 1.8 million yuan in tax revenue, while also promoting the development of upstream and downstream industries related to raw material transportation and sales [18][19].