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睿立达新车+全新高端轻卡品牌,东风持续深化轻型商用车战略 | 头条
第一商用车网· 2025-11-09 03:34
Core Viewpoint - Dongfeng is actively enhancing its commercial vehicle segment, focusing on the launch of new products and strategic initiatives to capture market share in the light commercial vehicle (LCV) sector [1][4][12]. Group 1: Product Development and Launches - Dongfeng's Ruida V8E blind window version won six awards at the NEVC 2025 China New Energy Commercial Vehicle Challenge, highlighting its competitive edge [1]. - The Ruida series, built on a new generation V platform, offers versatile configurations and is designed for both fuel and electric power, catering to diverse market needs [7][11]. - The upcoming high-end light truck brand aims to redefine market standards and enhance Dongfeng's presence in specialized logistics sectors [11][12]. Group 2: Strategic Business Layout - Dongfeng Group's "4+2" strategy consolidates its commercial vehicle operations into four autonomous business units, with a strong emphasis on integrating resources for better efficiency [4][5]. - The establishment of the Dongfeng Commercial Vehicle Division marks a significant step in promoting integrated operations and focusing on new energy and intelligent connected vehicles [4][13]. - The company is committed to optimizing its LCV business and accelerating the development of new energy vehicles, ensuring competitiveness in core models [5][9]. Group 3: Marketing and Network Expansion - Dongfeng is implementing a unified marketing strategy to enhance its sales network, aiming for a comprehensive coverage of both fuel and electric vehicles [12][16]. - The company plans to establish 1,300 sales outlets and 2,000 service stations to improve customer access and service quality [12]. - The marketing approach emphasizes the synergy between product strength and brand communication to navigate a highly competitive market environment [16].