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睿立达新车+全新高端轻卡品牌,东风持续深化轻型商用车战略 | 头条
第一商用车网· 2025-11-09 03:34
"十四五"期间,东风集团大力开展专业化整合行动,成功将27家直管单位整合优化为6个事 业群,形成"4+2"业务布局,凝聚发展合力。 2024年3月,东风商用车事业部正式成立,作为"4+2"中4个自主业务单元之一,东风商用 车事业部的主要任务就是推动东风旗下商用车业务一体化运营,集中优势资源,做强做优做 大商用车业务,尤其是要加大对新能源、智能网联商用车的投入,抢占"下一代商用车"制 高点。 集聚集团优势资源,东风在商用车板块统筹布局了中重卡、轻卡、VAN车、皮卡四大平 台。基于上述布局,东风股份的战略方向非常明确:就是要不断优化LCV(轻型商用车) 业务布局,加速LCV新能源发展;推动产品技术快速迭代,确保核心车型的市场竞争力。 这里所说的核心车型,就包括睿立达产品系列和即将发布的全新高端轻卡,以及目前已在武 汉示范运行的东风高性能氢燃料电池轻卡。 临近年底,商用车领域大事不断,动作频频。最近的主角,是东风。 9月中旬,东风睿立达V8E盲窗版在NEVC2025第十届中国新能源商用车挑战赛横扫六项大 奖,成为该项赛事中最耀眼的星; 10月份,这款明星产品的明窗版车型正式上市,此前已 在多地"引爆"试驾热潮;11 ...
激荡26年,产销400万辆,东风轻型车锚定下一个十年!
第一商用车网· 2025-07-25 07:01
Core Viewpoint - The article highlights the transformative journey of Dongfeng Light Vehicle over 26 years, showcasing its role in the evolution of the light commercial vehicle industry and logistics sector in China, emphasizing innovation and customer-centric strategies [1][3]. Group 1: Industry Transformation - Dongfeng Light Vehicle has achieved cumulative production and sales of 4 million units, reflecting the robust growth of China's light commercial vehicle market [3]. - The company has transitioned from traditional fuel-powered vehicles to a diversified energy matrix, including oil-electric hybrid models, demonstrating adaptability to market changes [3][7]. - Dongfeng Light Vehicle has established a "iron triangle" mechanism of collaboration among technology research, product planning, and marketing, enhancing product iteration speed and market responsiveness [5]. Group 2: Brand Development - The launch of the "Kaptur" high-end brand in 2011 marked Dongfeng's commitment to high-quality, efficient, and reliable products, setting a benchmark in the industry [6]. - The company has built a strong brand image characterized by reliability, professionalism, and efficiency, which has become a cornerstone of user trust and industry value definition [9]. Group 3: Product Innovation - Dongfeng Light Vehicle has developed a comprehensive product family with clear positioning for various market scenarios, including light trucks, small trucks, and vans, catering to diverse customer needs [11][12]. - The introduction of the new generation V platform and the "Ruilida" series products aims to capture the high ground in new energy technology and meet evolving logistics market demands [14][19]. Group 4: Service Ecosystem - The "Zhenmeiman" service brand has evolved into a full lifecycle service brand, focusing on customer satisfaction and operational efficiency, thus enhancing user loyalty [22]. - Dongfeng Light Vehicle has established a nationwide service network covering over 90% of cities, providing timely and efficient service responses [21]. Group 5: Future Outlook - The company aims to achieve the strategic goal of becoming the leader in new energy light commercial vehicles by 2027, focusing on technological upgrades and smart manufacturing [19]. - Dongfeng Light Vehicle is committed to exploring multiple technological pathways in new energy, including hydrogen fuel cell research, to support the industry's green transition [16].