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进博会搭台,江苏老字号出海正当时
Xin Hua Ri Bao· 2025-11-06 06:48
Core Insights - The 8th China International Import Expo opened in Shanghai on November 5, showcasing Jiangsu's cultural heritage and innovative expressions through its traditional brands [1] - Jiangsu has a significant number of traditional brands, with 113 national and 352 provincial time-honored brands, highlighting its rich cultural legacy [1] Group 1: Traditional Brands and Innovations - Jiangsu's cultural exchange exhibition featured unique products like the "Su Super Zisha Pot Series," which combines traditional craftsmanship with modern themes, representing the cultural stories of 13 cities in Jiangsu [2] - The Nanjing Yunjin Research Institute presented exquisite works that blend ancient weaving techniques with modern materials, showcasing the evolution of traditional crafts [2][3] - The Nantong Benlan Craft Co., known for its blue print fabric, has modernized its offerings to appeal to younger consumers, significantly increasing brand recognition and sales since participating in the expo [3] Group 2: High-End and Artistic Products - The high-end silk scarf brand "Zhangyu Deva-Vani" showcased silk paintings and artistic scarves, emphasizing the fusion of traditional silk culture with contemporary design [4] - Jiangsu's ceramics, particularly from Gaochun Ceramics Co., presented a banquet set that merges traditional patterns with modern craftsmanship, aimed at enhancing diplomatic relations [6] Group 3: Cultural Exchange and Market Expansion - The expo serves as a platform for cultural exchange, with companies like Suzhou Embroidery Silk Co. receiving international orders and exploring collaborations to bring traditional crafts to global markets [6][7] - The event is viewed as an opportunity for companies to optimize cross-border supply chains and expand their international presence, with many brands actively seeking partnerships and collaborations [6][7]