蓝印渐变棉麻连衣裙
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进博会搭台,江苏老字号出海正当时
Xin Hua Ri Bao· 2025-11-06 06:48
Core Insights - The 8th China International Import Expo opened in Shanghai on November 5, showcasing Jiangsu's cultural heritage and innovative expressions through its traditional brands [1] - Jiangsu has a significant number of traditional brands, with 113 national and 352 provincial time-honored brands, highlighting its rich cultural legacy [1] Group 1: Traditional Brands and Innovations - Jiangsu's cultural exchange exhibition featured unique products like the "Su Super Zisha Pot Series," which combines traditional craftsmanship with modern themes, representing the cultural stories of 13 cities in Jiangsu [2] - The Nanjing Yunjin Research Institute presented exquisite works that blend ancient weaving techniques with modern materials, showcasing the evolution of traditional crafts [2][3] - The Nantong Benlan Craft Co., known for its blue print fabric, has modernized its offerings to appeal to younger consumers, significantly increasing brand recognition and sales since participating in the expo [3] Group 2: High-End and Artistic Products - The high-end silk scarf brand "Zhangyu Deva-Vani" showcased silk paintings and artistic scarves, emphasizing the fusion of traditional silk culture with contemporary design [4] - Jiangsu's ceramics, particularly from Gaochun Ceramics Co., presented a banquet set that merges traditional patterns with modern craftsmanship, aimed at enhancing diplomatic relations [6] Group 3: Cultural Exchange and Market Expansion - The expo serves as a platform for cultural exchange, with companies like Suzhou Embroidery Silk Co. receiving international orders and exploring collaborations to bring traditional crafts to global markets [6][7] - The event is viewed as an opportunity for companies to optimize cross-border supply chains and expand their international presence, with many brands actively seeking partnerships and collaborations [6][7]
技艺潮流巧碰撞 科技文化双赋能进博会搭台 江苏老字号出海正当时
Xin Hua Ri Bao· 2025-11-05 23:28
Core Insights - The 8th China International Import Expo opened in Shanghai on November 5, showcasing Jiangsu's cultural heritage and innovative expressions through its traditional brands [1] - Jiangsu has a significant number of time-honored brands, with 113 national and 352 provincial brands, highlighting its rich cultural and commercial landscape [1] Group 1: Traditional Brands and Innovations - Jiangsu's traditional brands are creatively merging heritage with modern aesthetics, as seen in the "Su Super Zisha Teapot Series," which combines traditional craftsmanship with contemporary themes [2] - The Nanjing Yunjin Research Institute presented exquisite works that blend ancient weaving techniques with modern materials, showcasing the evolution of traditional crafts [2][3] - The Nantong Benlan Craft Co., known for its blue print fabric, has successfully modernized its offerings, appealing to younger consumers and enhancing brand recognition through participation in the expo [3] Group 2: High-End Products and Cultural Representation - The high-end silk scarf brand "Zhangyu Deva-Vani" aims to revitalize Jiangsu's silk culture by integrating technology and art, showcasing its unique designs at the expo [4] - The Gaochun Ceramics Company presented banquet porcelain that reflects traditional Chinese aesthetics while promoting its products as high-end ceramics on the international stage [6] - Suzhou Embroidery's "Dieyun" series, inspired by historical art, has attracted international interest, indicating a growing demand for traditional crafts in global markets [7] Group 3: Market Expansion and International Collaboration - The expo serves as a platform for Jiangsu brands to expand their market reach and establish international collaborations, with many companies reporting interest from overseas buyers [5][6][7] - Companies are leveraging the expo to optimize their cross-border supply chains and enhance their export strategies, aiming to increase their presence in over 100 countries [6]