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经济聚焦·中国品牌圈粉海外|“密集的创新,让我们在竞争中底气十足”
Ren Min Ri Bao· 2025-09-19 02:49
Market Overview - The North American robot vacuum cleaner market is projected to grow to $9.9 billion by 2030, with a compound annual growth rate (CAGR) of approximately 18.8% [1] - North America is becoming a significant market for Chinese smart cleaning appliances [1] Company Performance - The Chinese company, Trifo Technology, launched a vacuum cleaner in North America, achieving $1.7 million in sales within the first two weeks [1] - During the North American spring promotion, Trifo's sales increased by 362% year-over-year, with vacuum cleaner sales up by 300% and floor washer sales up by 630% [1] Innovation and Development - Trifo's vacuum cleaner overcame design limitations by incorporating a micro-mechanical arm and AI technology, allowing it to clean corners and under furniture effectively [2] - The company sold over 1 million units of this innovative vacuum cleaner in 2023, demonstrating a rapid product development cycle of approximately 10 months for new generations [2] Competitive Landscape - Starry Innovation Technology, another company based in Suzhou, is also expanding in the North American market through a combination of online and offline sales [2] - Starry Innovation's pool cleaning robot addresses traditional limitations by allowing the robot to climb walls and float to the surface, enhancing usability [3] Product Launches and Market Reception - Starry Innovation launched its first-generation pool cleaning robot in early 2024, achieving nearly 400 million yuan in sales within the first year despite a higher price point [4] - The second-generation pool cleaning robot, equipped with AI technology, has been well-received in North America and Europe, priced over $3,000 [4] - The company holds over a hundred invention and international patents, emphasizing the importance of continuous innovation in global market competition [4]