Core Insights - The tourism market has seen a surge in activity during the National Day and Mid-Autumn Festival holidays, with various personalized travel products being introduced to meet diverse consumer demands [1] - However, there are emerging issues of illegal and unethical practices, such as businesses misrepresenting shopping points as tourist attractions and enforcing mandatory consumption, which violate consumer rights and disrupt market order [1] Group 1: Consumer Rights and Legal Framework - Tourists have the right to choose products and services voluntarily, as stipulated by the Consumer Rights Protection Law and the Tourism Law of the People's Republic of China [1] - Misrepresenting shopping points as attractions infringes on tourists' rights to be informed and to make autonomous choices [1] Group 2: Cultural Integration and Tourism Experience - Integrating local culture into shopping experiences can enhance tourism, providing a richer experience for visitors while stimulating the overall tourism industry [2] - However, when shopping points are artificially packaged as attractions, it can lead to over-commercialization, misleading tourists into believing that purchasing is essential for experiencing local culture [2] Group 3: Principles for Ethical Tourism Practices - To mitigate negative impacts from misrepresenting shopping points, it is crucial to adhere to the principles of "prior knowledge" and "voluntary participation" [2] - Operators must transparently inform tourists about the nature of shopping points, including price ranges and potential costs, before decisions are made [2] - Ensuring that consumption is based on genuine tourist intent is essential for protecting consumer rights and maintaining market order [2]

Core Viewpoint - The Silk Road Tourism Cities Alliance held the "Silk Road Dialogue: Chengdu 2025" event, focusing on the theme "Intangible Cultural Heritage Makes Tourism Better," highlighting the integration of intangible cultural heritage (ICH) and tourism development [1][2]. Group 1: Event Overview - The event invited representatives from the United Nations World Tourism Organization and tourism professionals from Silk Road countries to discuss the development paths of tourism empowered by ICH [1]. - Various countries shared their experiences and case studies on the integration of ICH and tourism, emphasizing the importance of cultural heritage in enhancing tourism [1]. Group 2: Key Contributions - David Edwards, Mayor of East Cheshire, highlighted the historical significance of Macclesfield as "England's Silk Capital" and expressed a desire to strengthen cultural cooperation with China to promote tourism and local silk culture [1]. - Zhang Weiguo, Director of the China Cultural and Tourism Exchange Center, advocated for collaboration among alliance members to promote ICH through active transmission, digital display, and innovative communication methods [1]. Group 3: Perspectives on ICH and Tourism - Former Brazilian Tourism Minister Lumes emphasized the need for a balance between ICH protection and tourism development, advocating for a focus on preservation and moderate development of local cultural resources [2]. - Ge Lei, Secretary-General of the China Tourism Association, noted that tourism is currently experiencing a period of integrated development, with ICH being a crucial part that enhances cultural services and addresses tourists' spiritual needs [2]. Group 4: Exhibition and Demonstration - The event featured exhibitions, physical displays, and interactive performances showcasing the high-quality ICH tourism resources of member cities, embodying the Silk Road spirit of "each beauty complements the other" [2]. - Jiangxi Province's Jingdezhen showcased its national-level intangible cultural heritage of porcelain-making, with representative inheritor Fu Changmin demonstrating the craft and sharing insights into its history and techniques, receiving praise from attendees [2].