将购物点包装成游览景点，折射出部分经营者急功近利的心态。旅游不是一锤子买卖，好口碑靠的 是游客满意而归后的口口相传。强制交易不仅会损害消费者权益，更将破坏行业生态。要共同塑造繁荣 的行业生态，让健康、有序、诚信的旅游市场环境成为每一个从业者的追求。 【责任编辑：杨鑫宇】 可见，契合地方文化的消费场景非但不会削弱旅游体验，反而能丰富游览内容，让游客在购买纪念 品的同时，感受到更立体、更多元的地方魅力，进而带动旅游产业链的整体活力。 然而，一旦购物点被刻意包装成景点，就容易滑向过度商业化的误区。部分经营者将文化与消费强 行捆绑，误导游客认为"买买买"才是体验风土人情的必要途径，甚至使游览点失去原有的文化吸引力， 沦为购物附庸。这种伪文化包装削弱了旅游的纯粹性与游客的体验感，长远来看会影响旅游市场的可持 续发展。 避免将购物点包装成游览景点带来的负面冲击，重要的是坚持"事先知情"和"事中自愿"的原 则。"事先知情"要求经营者在游客作出决策之前，如实告知游客购物点的性质、商品价格范围、质量标 准及潜在费用等信息；"事中自愿"则强调消费必须基于游客真实意愿，杜绝任何强制或诱导行为。这不 仅是保障游客权益的基本要求，更能 ...

Core Viewpoint - The Silk Road Tourism Cities Alliance held the "Silk Road Dialogue: Chengdu 2025" event, focusing on the theme "Intangible Cultural Heritage Makes Tourism Better," highlighting the integration of intangible cultural heritage (ICH) and tourism development [1][2]. Group 1: Event Overview - The event invited representatives from the United Nations World Tourism Organization and tourism professionals from Silk Road countries to discuss the development paths of tourism empowered by ICH [1]. - Various countries shared their experiences and case studies on the integration of ICH and tourism, emphasizing the importance of cultural heritage in enhancing tourism [1]. Group 2: Key Contributions - David Edwards, Mayor of East Cheshire, highlighted the historical significance of Macclesfield as "England's Silk Capital" and expressed a desire to strengthen cultural cooperation with China to promote tourism and local silk culture [1]. - Zhang Weiguo, Director of the China Cultural and Tourism Exchange Center, advocated for collaboration among alliance members to promote ICH through active transmission, digital display, and innovative communication methods [1]. Group 3: Perspectives on ICH and Tourism - Former Brazilian Tourism Minister Lumes emphasized the need for a balance between ICH protection and tourism development, advocating for a focus on preservation and moderate development of local cultural resources [2]. - Ge Lei, Secretary-General of the China Tourism Association, noted that tourism is currently experiencing a period of integrated development, with ICH being a crucial part that enhances cultural services and addresses tourists' spiritual needs [2]. Group 4: Exhibition and Demonstration - The event featured exhibitions, physical displays, and interactive performances showcasing the high-quality ICH tourism resources of member cities, embodying the Silk Road spirit of "each beauty complements the other" [2]. - Jiangxi Province's Jingdezhen showcased its national-level intangible cultural heritage of porcelain-making, with representative inheritor Fu Changmin demonstrating the craft and sharing insights into its history and techniques, receiving praise from attendees [2].