Core Viewpoint - The Silk Road Tourism Cities Alliance held the "Silk Road Dialogue: Chengdu 2025" event, focusing on the theme "Intangible Cultural Heritage Makes Tourism Better," highlighting the integration of intangible cultural heritage (ICH) and tourism development [1][2]. Group 1: Event Overview - The event invited representatives from the United Nations World Tourism Organization and tourism professionals from Silk Road countries to discuss the development paths of tourism empowered by ICH [1]. - Various countries shared their experiences and case studies on the integration of ICH and tourism, emphasizing the importance of cultural heritage in enhancing tourism [1]. Group 2: Key Contributions - David Edwards, Mayor of East Cheshire, highlighted the historical significance of Macclesfield as "England's Silk Capital" and expressed a desire to strengthen cultural cooperation with China to promote tourism and local silk culture [1]. - Zhang Weiguo, Director of the China Cultural and Tourism Exchange Center, advocated for collaboration among alliance members to promote ICH through active transmission, digital display, and innovative communication methods [1]. Group 3: Perspectives on ICH and Tourism - Former Brazilian Tourism Minister Lumes emphasized the need for a balance between ICH protection and tourism development, advocating for a focus on preservation and moderate development of local cultural resources [2]. - Ge Lei, Secretary-General of the China Tourism Association, noted that tourism is currently experiencing a period of integrated development, with ICH being a crucial part that enhances cultural services and addresses tourists' spiritual needs [2]. Group 4: Exhibition and Demonstration - The event featured exhibitions, physical displays, and interactive performances showcasing the high-quality ICH tourism resources of member cities, embodying the Silk Road spirit of "each beauty complements the other" [2]. - Jiangxi Province's Jingdezhen showcased its national-level intangible cultural heritage of porcelain-making, with representative inheritor Fu Changmin demonstrating the craft and sharing insights into its history and techniques, receiving praise from attendees [2].

Core Viewpoint - The 9th China Chengdu International Intangible Cultural Heritage Festival opened on May 28, showcasing the importance of intangible cultural heritage (ICH) and promoting cultural exchange and protection efforts [12][13]. Group 1: Event Overview - The festival is a key brand event in the ICH field, held annually since 2007 in Chengdu, which serves as its permanent venue [12]. - This year's festival features a "guest country + guest city" mechanism, with Malaysia as the guest country and cities like Algiers, Penang, Chiang Mai, and Bari as guest cities [12]. - Nearly 400 ICH inheritors and experts from over 60 countries and regions participated in the event [12]. Group 2: Festival Structure - The festival is organized into a "3+3+N" framework, including three main sections: "Vibrant ICH: Tianfu Parade," "Colorful ICH: World Dialogue," and "Charming ICH: International Exhibition," along with three special sections focusing on creative living, beautiful living, and healthy living [12][15]. - Activities are held across 288 community practice spaces in 183 counties, creating a strong atmosphere for public participation [12][20]. Group 3: Highlights and Activities - Approximately 600 ICH representative projects are showcased, with performances from various cultural traditions, including Sichuan opera and traditional dances from different countries [14]. - The "Creative Living" section includes an international ICH brand IP authorization trading event, attracting over 580 enterprises and facilitating significant business interactions [15]. - The "Healthy Living" section features over 120 traditional medicine representatives offering health consultations and experiences [16]. Group 4: Technological Integration - The festival incorporates technology into traditional practices, showcasing over 30 interactive tech installations that enhance the presentation of ICH [18][19]. - Innovative projects include a mobile game based on the 24 solar terms and a VR art exhibition exploring the origins of Chinese characters [19]. Group 5: Cultural Exchange and Tourism - The festival promotes cultural exchange and tourism, inviting global guests to experience Sichuan's unique charm and engage in discussions on ICH's role in tourism development [20][21]. - Activities during the festival include dragon boat races and cultural performances, aimed at integrating ICH into daily life and enhancing public engagement [20].