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中免海南五一黄金周“多点开花”激活假日经济新活力
Jing Ji Wang· 2025-04-30 09:44
在威士忌博物馆内探索陈年奥秘、到全球首个"免税商业"AAAA级景区体验国际奢品,去免税城感受国潮风尚畅享新中式美学……"五一"假期,中免海 南区域六家门店精心联动,整合特色"免税+文旅"资源,携手千余家全球大牌,集结时尚精品、腕表、珠宝、化妆品等全品类,营造免税消费新场景、推出 免税购物新活动,打造"购物+体验"双轮驱动的消费盛宴,为消费者呈现一场涵盖时尚、艺术、娱乐与超值优惠的假日狂欢。 五倍积分、品牌联动、中免定制,点燃五一消费购物热潮 五一期间将在cdf海口国际免税城推出首个国风美学空间——中免悦享花园,设置了三大互动打卡点"花容苑""祥铃亭""花韵亭",策划了国风牡丹花使簪 花巡游,为游客献上美好国风之旅。 同时,cdf海口国际免税城内的3000㎡"威士忌博物馆"集结了1400余款精选威士忌,涵盖400余瓶高端、罕见及独家产品,囊括全球前十大威士忌品牌, 推出十余项个性化服务,五一期间进店答题打卡,可享惊喜好礼,沉浸式让消费者深入了解威士忌的制作工艺,探索不同品牌威士忌的独特风味和故事。 cdf日月广场免税店联合TOM FORD、BOBBI BROWN和Shu Uemura等国际一线彩妆品牌,打造「夏 ...
“五一”期间中免集团将推免税消费新场景
Hai Nan Ri Bao· 2025-04-30 02:19
Core Viewpoint - During the "May Day" holiday, China Duty Free Group (CDFG) is launching new duty-free shopping experiences in Hainan, integrating cultural tourism with shopping to enhance consumer engagement and drive sales [2][4]. Group 1: New Shopping Experiences - CDFG is creating immersive shopping experiences by combining duty-free shopping with cultural tourism, featuring over a thousand brands and various activities [2]. - The Haikou International Duty-Free City is introducing the first national style aesthetic space, "CDFG Enjoyment Garden," with interactive points and cultural performances [2][3]. Group 2: Promotional Activities - CDFG's six stores in Hainan are offering extensive promotional activities, including five times the points on selected brands, discounts on beauty products, and exclusive limited-edition items [4]. - Special events such as the "Main Character Night" by Estée Lauder and outdoor sports street openings are planned to attract consumers [3]. Group 3: Consumer-Centric Services - CDFG is enhancing consumer convenience by providing services like luggage storage, wheelchair rentals, and an electronic navigation system to assist travelers in finding stores easily [4]. - Membership benefits include gift upgrades, birthday vouchers, and exclusive VIP activities to improve the overall shopping experience [4].