Core Viewpoint - The company is enhancing the shopping experience by integrating duty-free shopping with cultural tourism, creating immersive consumer experiences during the May Day holiday [1][2][4][9] Group 1: Duty-Free Shopping and Cultural Integration - The company is launching various "duty-free + cultural tourism" activities across its six stores in Hainan, aiming to transform duty-free shops into cultural and tourism hubs [2][9] - The cdf Sanya International Duty-Free City is the world's first AAAA-level scenic area focused on "duty-free commerce," featuring a new outdoor sports street and a series of themed events [2][4] Group 2: Unique Consumer Experiences - The cdf Haikou International Duty-Free City will introduce the first national style aesthetic space, featuring interactive points and cultural activities to enhance visitor engagement [4] - The company is offering personalized services at its whiskey museum, which showcases over 1,400 selected whiskeys, including rare and exclusive products [4] Group 3: Promotions and Incentives - The company is implementing a range of promotional activities, including five times points on purchases, discounts on beauty products, and exclusive limited-edition items [8][9] - Special offers include a "buy gold, get gold" promotion and various vouchers for consumers at the cdf Haikou Meilan Airport Duty-Free Store [8] Group 4: Enhanced Customer Service - The company is focusing on improving customer service by offering exclusive member benefits, luggage storage, and electronic navigation systems in stores [9] - The introduction of immediate purchase and pick-up options for duty-free products aims to enhance the shopping experience for travelers [9] Group 5: Future Development Strategy - The company plans to leverage resources from its parent company, China Tourism Group, to further innovate in the "product + scene + service" model, enhancing the overall shopping experience [9]

Core Viewpoint - During the "May Day" holiday, China Duty Free Group (CDFG) is launching new duty-free shopping experiences in Hainan, integrating cultural tourism with shopping to enhance consumer engagement and drive sales [2][4]. Group 1: New Shopping Experiences - CDFG is creating immersive shopping experiences by combining duty-free shopping with cultural tourism, featuring over a thousand brands and various activities [2]. - The Haikou International Duty-Free City is introducing the first national style aesthetic space, "CDFG Enjoyment Garden," with interactive points and cultural performances [2][3]. Group 2: Promotional Activities - CDFG's six stores in Hainan are offering extensive promotional activities, including five times the points on selected brands, discounts on beauty products, and exclusive limited-edition items [4]. - Special events such as the "Main Character Night" by Estée Lauder and outdoor sports street openings are planned to attract consumers [3]. Group 3: Consumer-Centric Services - CDFG is enhancing consumer convenience by providing services like luggage storage, wheelchair rentals, and an electronic navigation system to assist travelers in finding stores easily [4]. - Membership benefits include gift upgrades, birthday vouchers, and exclusive VIP activities to improve the overall shopping experience [4].