"苏超"已远远超出地方球赛的范畴，涟漪效应扩散至文旅商教界。每逢对战，各地都拿出看家本 领，秀地理格局、历史脉络、文化差异、城市活力，花式PK标志性产业、基础设施、交通条件、地标 景点、美食特产、人文风俗，"请"孙权、王安石、朱元璋、郑和等历史文化名人"吟诗作对"，为各自代 表的城市疯狂"打Call"。 常州队五战皆墨，成绩在江苏13座地级市中倒数第一。然"十三妹"赛场失意，商场得意。常州队主 场对阵南京队当天，常州中华恐龙园的一只"小恐龙"在表演时故障"晕倒"，被网友"诊断为气死"，随即 中华恐龙园团购订单同比增长125%；常州天目湖景区推出"0蛋不慌，头球不行但头亮行"活动——没头 发的游客可免票游玩山水园、南山竹海，景区直播订单同比增长456%。 江苏各市经济较为发达且发展相对均衡，你追我赶、良性竞争成为共识，比学赶超、争先共进的氛 围映射到足球领域。沿江大城市密集、交通便利、基础设施完备，民众收入水平较高，对文商体旅的需 求随之增长。表面上看"苏超"火药味浓，实际上各地民众都能互相理解、彼此共情。国家统计局江苏调 查总队出具的首份"苏超"赛事影响力报告显示，超九成受访者知晓"苏超"、非正宗球迷占多数， ...

上海乐高乐园将于7月5日正式开园。在此之前，围绕这一大IP乐园的消费"乘数效应"已提前显现：从门 票预订到酒店民宿、从本地周边游到跨省旅游，上海市金山区正因这一新晋打卡地而成为暑期旅游市场 的"黑马"。 去哪儿平台数据显示，6月份，上海乐高乐园搜索量环比5月份增长5倍；7月份，乐高乐园门票预订量跻 身上海热门景区TOP5。从酒店预订看，截至7月4日，上海乐高乐园所在地——上海金山区暑期（7月1 日—8月31日，下同）预订量相比去年同期增长3.5倍。 带动区域文旅消费 乐高乐园尚未开门，其热度已让金山区从原本的上海周边游目的地跃升为全国亲子游客的新选择。 据去哪儿平台数据，今年暑期，金山区上海本地旅客的酒店预订占比约三成，超七成为外省旅客。而在 去年同期，金山区酒店上海本地旅客预订占比超过五成。 从游客来源看，目前乐高乐园周边酒店的主要客群来自上海、北京、青岛、成都、南京、宁波、广州、 南昌、无锡和西安等城市。面对这一来自全国各地的新流量，不少当地酒店和民宿也迅速适配需求：提 供免费接送站和行李寄存服务，专门打造了中国风、城堡风等亲子套房，并配备了儿童游乐场、足球篮 球场等，满足亲子旅客度假需求。 上海乐高乐园 ...

Core Insights - Shanghai Lego Park is set to open on July 5, with a significant increase in search volume on travel platforms, showing a 5-fold increase compared to May [1] - Hotel bookings in the vicinity of Lego Park have surged, with a 3.5-fold year-on-year increase as of July 4 [1] - The opening of Lego Park is expected to boost the local economy, attracting a larger number of tourists from outside Shanghai [1] Group 1: Economic Impact - The search volume for hotels around Lego Park has increased significantly, particularly for family-friendly accommodations, which saw a 5-fold increase in search volume year-on-year [1] - The proportion of hotel bookings from local Shanghai travelers has decreased to 30%, with over 70% coming from out-of-province tourists, compared to over 50% last year [1] - Major cities contributing to hotel bookings include Beijing, Qingdao, Chengdu, Nanjing, Ningbo, Guangzhou, Nanchang, Wuxi, and Xi'an [1] Group 2: Broader Trends in Theme Parks - Since March, the search interest for "Lego Park" on Tujia platform has increased, with a 10-fold rise in June compared to March, marking a historical peak [3] - Jinshan District, where Lego Park is located, has become a popular summer travel destination, with a 6-fold increase in homestay bookings, ranking first among Shanghai's 16 districts [3] - Theme parks, especially those with major IPs, have consistently driven economic growth in surrounding areas, as seen in other regions like Zhengzhou and Changzhou [3]

本报记者 丁蓉 自5月10日开赛以来，"苏超"（江苏省城市足球联赛）已进行至第五轮比赛，热度持续攀升。6月21日， 备受瞩目的常州队与南京队对决如期上演。据常州市委宣传部官微"常州发布"消息，本场比赛单场观众 人数突破36712人，刷新"苏超"单场观众纪录，其中省外观众超过1万人。 同样借势"出圈"的还有江苏天目湖旅游股份有限公司（以下简称"天目湖"）。5月31日，"苏超"第三轮 常州队主场对阵扬州队，天目湖官微提前一天发出邀请："请扬州朋友游天目湖！""端午来天目湖，门 票免费！"6月11日，公司相关负责人在投资者互动平台上回答投资者提问时表示，"苏超"联赛已不仅是 一场体育赛事，更直接带动了江苏各地的文旅消费，成为城市间交流与合作的桥梁。话题热度积极带动 常州文旅主体曝光度，欢迎大家光临江苏天目湖旅游。 "'苏超'通过高上座率和社交媒体热度，带动了当地文旅、餐饮等消费。中华恐龙园的表演、天目湖的 邀请等，融合赛事特点和地域文化情怀，既提升了企业知名度，又打造了城市品牌，还促进了区域协 作，实现多方共赢。"全联并购公会信用管理委员会专家安光勇向《证券日报》记者表示。 此外，"苏超"正持续吸引品牌赞助商。截至 ...

这个周末，"苏超"战火又起。 场上是针锋相对的荣誉之战，场下是热火朝天的玩梗大赛，话题热度直接拉满，丝毫没有"过气"的意思。 新华社评论：擅长市场思维、主打一个赛事经济算大账的"苏大强"，正将"苏超"变成整个江苏的推介引流大会。 这其中，新晋江苏"十三妹"常州，可能是热度最高的那个。 前三轮比赛，常州以三连败惨遭垫底。难以置信的是，常州欣然开启"自嘲模式"，接住了泼天流量：大量球迷和游客涌入常州景点，常州萝卜干全网卖爆， 为"苏超"订制的恐龙妹玩偶预售就遭遇疯抢…… 有当地网友感慨，"这次常州终于火到全国了"。也无怪乎有人说，"常州看似输了，实则是最大赢家"。 而对常州来说，这波"教科书级别"的城市营销，绝非灵光乍现那么简单。 "苏超"梗王 本周日，常州将赴客场迎战无锡。对排名垫底的常州来说，无疑是一场荣誉之战。 大战在即，常州却在造梗。6月7日，"常州发布"发布一首《无所谓》；6月10日，《常州日报》称无锡为"锡锡"，后面又干脆改叫"茜茜"。 强大的造梗能力，让常州喜提联赛"梗王"。有网友戏谑："如果苏超话题共一石，常州独占八斗，南哥得一斗，其余太保共用一斗。" 本届"苏超"第一大梗正是常州的手笔。"常吊巾 ...

Core Insights - The main focus of the news is the completion of the main structure of the Baobao Manor, a youth science popularization and research base located in the Taizhou China Dinosaur Park, which is expected to open in the first half of 2026 [1][2] Group 1: Project Overview - The Baobao Manor covers an area of approximately 100,000 square meters and is designed with three thematic areas: Dream Village, Fun Countryside, and Miracle Forest, integrating elements of "village, field, and forest" [1] - The project is being constructed and operated by China Communications Second Harbor Engineering Company and is a key cultural tourism industry project in Jiangsu Province [1] Group 2: Facilities and Features - The recently completed 13 buildings include core facilities such as a visitor service center, a multifunctional theater, an immersive rolling cinema, and a digital light and shadow museum, as well as traditional craft experience venues like a blacksmith shop and a woodworking workshop [2] - The park aims to create a rich and diverse high-quality experience for family, research, and science popularization consumption, integrating commercial, entertainment, and exhibition functions [1][2]