赛事+文旅融合

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波动体育陈理:中国马拉松已进入“精耕时代”
Huan Qiu Wang· 2025-09-12 10:10
深耕体育服务:以马拉松为核心,构建多元赛事矩阵 "波动体育的核心竞争力,始终聚焦在马拉松赛事服务上。"波动体育科技董事长兼总经理陈理向记者介绍说。据其介绍,尽管公司每年运营近200场赛事, 涵盖40多个赛事类别,但马拉松始终是"压舱石"——"马拉松赛事影响力大、准备周期长、参与人数多、运营环境复杂,能最全面地体现一家企业的综合服 务能力。"陈理说。 目前,波动体育已打造出多个标杆性马拉松赛事IP,包括国际级的中国-东盟马拉松赛,以及深耕华东地区的合肥马拉松、芜湖马拉松、黄山马拉松。 除了马拉松赛事,波动体育还在体育场馆运营领域开辟了新赛道。其在芜湖市运营的4万余平方米体育场馆,创新"3.0运营模式",通过"政府监督兜底+企业 市场化运营"的合资公司架构,让场馆"回归体育本质"。"自2024年10月开业至今,我们已举办超100场体育赛事活动,从国家级、国际级高水平赛事,到网 球赛、羽毛球赛、乒乓球赛等全民健身活动,真正让场馆'活'了起来。"陈理表示,这一模式不仅解决了传统体育场馆"重建设、轻运营"的难题,更让老百姓 在家门口就能欣赏高水平赛事、参与体育运动,实现了"场馆不养闲、体育惠民生"的目标。 聚焦服贸会: ...
“苏超”顶流,为何是它?
Mei Ri Jing Ji Xin Wen· 2025-06-13 14:29
Group 1 - The core viewpoint of the article highlights how Changzhou has effectively utilized the "Su Super" football league as a marketing tool to boost its local economy and tourism, despite the team's poor performance [1][3] - Changzhou's self-deprecating humor and meme creation have attracted significant attention, leading to increased tourism and sales of local products, such as the popular Changzhou radish dry [1][4] - The city has strategically linked its cultural and tourism resources with the football league, creating a model of "event + tourism" integration that enhances its visibility and economic impact [9][20] Group 2 - Changzhou's marketing strategies include unique promotions, such as offering free admission to attractions for visitors from rival cities, which has resulted in a substantial influx of tourists and increased local spending [9][20] - The city has developed a "resource creation" model in its tourism sector, which has allowed it to maintain year-round tourism activity and avoid seasonal downturns [17][18] - Changzhou's cultural and tourism industry is seen as a strategic pillar for economic growth, with significant investments in events and performances that attract large audiences and drive consumption [19][20] Group 3 - The city has successfully integrated its dinosaur theme park into its branding, creating a unique identity that differentiates it from other cities in the region [12][14] - Changzhou's ability to adapt and respond to increased demand for events, such as upgrading its football venue, showcases its effective governance and planning capabilities [24][25] - The focus on engaging younger audiences through music festivals and events reflects a broader strategy to enhance the city's appeal and foster community engagement [25]