Core Viewpoint - The event integrates traditional Chinese cooking skills competition with winter tourism, aiming to stimulate consumer potential through innovative experiences and cultural activities [1] Group 1: Event Overview - The cooking competition took place on January 8 in Qinhuangdao, Hebei Province, featuring a winter barbecue theme [1] - The event was organized by the Qinhuangdao Haigang District Federation of Trade Unions and other units, showcasing local culinary talent [1] Group 2: Participation and Activities - Over a hundred cooking experts from 34 local catering enterprises participated in the competition, focusing on dishes and creative projects [1] - The event included various engaging activities such as a "roasting mountain sea" ceremony, traditional cultural parades, and interactive experiences [1] Group 3: Economic Impact - The competition represents a new model of integration between events and cultural tourism, effectively stimulating local consumption [1]

走进冰钓服务中心（边民互市贸易区），游客不仅能一站式办理门票、采购冰钓装备，还可选购额尔古 纳地产好物、旅游文创伴手礼及俄罗斯进口特色商品，满足多元需求，为冰雪之旅做好充足准备。 本报讯 （记者马宇薇）为充分释放边境冰雪资源优势，打造特色冰雪活动品牌，12月28日，内蒙古冰 雪英雄会·2025－2026呼伦贝尔冬季旅游暨额尔古纳冰雪欢乐季第三届中俄界河冰钓活动在黑山头口岸 盛大启幕。活动以中俄界河为依托，集冰雪运动、文化体验与美食于一体，为各地游客献上独具风情的 冬季文旅盛宴。来自俄罗斯普里额尔古纳斯克市政区等地的嘉宾、100名中俄冰钓爱好者及全国各地的 游客，齐聚界河之上，共襄这场冰雪文旅盛事。 据悉，额尔古纳市举办的中俄界河冰钓活动前两届已成功入选文化和旅游部"全国十大冰雪旅游精品线 路冰雪特色活动"和"全国十大冰雪旅游精品线路"。本届活动在延续品牌影响力的基础上，进一步深 化"赛事+文旅"融合，彰显了额尔古纳依托冰雪资源与跨境区位优势，推动冬季旅游创新发展的务实举 措，让冰雪"冷资源"持续释放发展"热效应"，为文旅产业高质量发展注入持久动能。 作为核心项目，中俄界河冰钓与冰捕区备受瞩目。同步开放的界河冰 ...

Core Viewpoint - The newly released "Guidelines for Compliance in Event Advertising in Shenyang" aims to enhance the event economy and promote cultural and tourism activities in the region by establishing clear requirements for event advertising [1] Group 1: Compliance Guidelines - The guidelines focus on standardizing the entire advertising process for events, emphasizing ten dimensions including political orientation, truthful content, and prohibition of absolute terms [1] - It strictly prohibits false advertising and the misuse of event names, with a particular emphasis on protecting cultural symbols such as the Shenyang Palace and industrial heritage [1] Group 2: Local Features and Integration - The guidelines highlight Shenyang's unique characteristics in event advertising, encouraging the exploration of local industrial and ice-snow cultures [1] - It promotes the integration of event advertising with local attractions like Qipanshan and Zhongjie business district, fostering a deep connection between events and cultural tourism [1] Group 3: Development and Economic Impact - The Shenyang Market Supervision Administration states that the guidelines not only establish rules for event advertising but also aim to convert the enthusiasm for events into cultural and tourism consumption power [1] - The initiative is expected to inject strong momentum into the positive cycle of cultural, sports, and tourism activities in Shenyang [1]

Core Insights - The 2025 Qionghai Boao Marathon is the first domestic marathon primarily focused on employees, integrating local characteristics and promoting the concept of "Chinese Dream, Labor Beauty" [1] - The event serves as a platform to showcase the achievements of the Hainan Free Trade Port and promote the city's tourism and cultural heritage [1][3] Group 1: Event Overview - The marathon attracted thousands of participants, with over half coming from outside the island, highlighting its appeal beyond local runners [1][3] - The event featured a variety of activities, including a "Marathon Carnival" that linked local cultural and tourism resources, enhancing the overall experience for participants and their families [2] Group 2: Economic Impact - The marathon is positioned as a catalyst for economic growth, aligning with national policies aimed at boosting sports consumption and integrating various industries [4][5] - The event has created new consumption scenarios, such as "Sports + Duty-Free" shopping, which effectively directs event traffic to local businesses, leveraging the benefits of the Hainan Free Trade Port [5] - Research indicates that external participants contribute significantly to local economies, with a ratio of 1:13 in indirect spending related to the event [5] Group 3: Urban Development - Hosting a large-scale marathon tests the city's governance capabilities and is comparable to a "super project," demonstrating Qionghai's ability to transform event participation into lasting economic benefits [6] - The marathon not only promotes athletic competition but also enhances the city's image and tourism appeal, creating a memorable experience for visitors [3][6]

Core Points - The 15th National Games will open in Guangzhou, Guangdong on November 9, marking the first time Hong Kong and Macau co-host a major sports event, with Dongguan hosting four events [2][3] - Dongguan aims to showcase its modern image and comprehensive strength through the event, emphasizing the integration of culture, tourism, and sports for high-quality development [2][3] Event Preparation and Urban Development - Dongguan has implemented seven major actions to enhance urban appearance, traffic, sanitation, and safety in preparation for the National Games, including a 100-day campaign starting September 20 [4] - The city has upgraded 134 pocket parks and improved 9,430 square meters of road landscaping, enhancing the environment around key event areas [4] Technological Integration and Accessibility - Dongguan is leveraging technological innovation in the Special Olympics, incorporating AI and big data into venue construction and showcasing smart rehabilitation devices [5] - The city is promoting barrier-free services, enhancing public transport facilities to support a more inclusive environment for disabled individuals [5] Volunteer Engagement - A total of 3,906 volunteers have been recruited to support the event, showcasing Dongguan's community spirit and youth engagement [6] Sports Events and Cultural Activities - The men's basketball competition will take place from November 4 to 12, featuring 14 teams and 168 athletes, while the weightlifting events will occur from November 10 to 20 [7][9] - Dongguan is hosting a basketball culture exhibition to celebrate its rich basketball heritage and promote local culture [8] Tourism and Cultural Integration - Dongguan has launched a series of tourism activities themed around the National Games, including six unique travel routes that connect event venues with local attractions [10][11] - The city is promoting a "Follow the National Games" campaign to enhance visitor experiences and encourage cultural exploration [12][14] Economic Impact and Consumer Engagement - The event is expected to stimulate local consumption through various promotional activities, integrating dining, accommodation, and entertainment [14][15] - Dongguan is offering special deals and experiences for visitors, including cultural performances and food guides to enhance the overall visitor experience [15][16] Community and Cultural Events - Various cultural events and activities are planned during the National Games, including music festivals and heritage showcases, to enrich the cultural landscape of Dongguan [18]

Core Insights - The 2025 China International Service Trade Fair (CIFTIS) serves as a significant platform for global service trade, showcasing leading companies and innovations in the industry [1] - Bodong Sports Technology Group, a prominent player in marathon event operations, has established itself as a top-tier company in the sports service sector [1][3] Group 1: Company Overview - Bodong Sports focuses primarily on marathon event services, operating nearly 200 events annually across over 40 categories, with marathons being the cornerstone of its operations [3] - The company has developed several benchmark marathon event IPs, including the China-ASEAN Marathon and various marathons in East China [4] - Bodong Sports has also ventured into sports venue operations, implementing a "3.0 operational model" that combines government oversight with market-driven management [4] Group 2: Industry Trends - The demand for sports services has surged since 2023, with a notable shift in public perception towards the sports service industry, which is now recognized as a "sunrise industry" [5] - The integration of artificial intelligence in sports management, such as the AI Smart Event Management System, is becoming a focal point for enhancing event operations and audience experience [5] Group 3: Market Dynamics - The marathon market in China is experiencing both growth and challenges, with a need for industry standardization driven by government policies, professional operators, and mature participants [6][7] - The industry is addressing issues like supply chain competition and the over-commercialization of events through a balanced approach that respects both professional and recreational runners [8] Group 4: Future Directions - Bodong Sports plans to deepen the integration of events and cultural tourism, leveraging successful models like the free access to scenic spots for marathon participants to boost local economies [10] - The company aims to create unique cultural products associated with each marathon, enhancing the connection between sports and local heritage [10]

Group 1 - The core viewpoint of the article highlights how Changzhou has effectively utilized the "Su Super" football league as a marketing tool to boost its local economy and tourism, despite the team's poor performance [1][3] - Changzhou's self-deprecating humor and meme creation have attracted significant attention, leading to increased tourism and sales of local products, such as the popular Changzhou radish dry [1][4] - The city has strategically linked its cultural and tourism resources with the football league, creating a model of "event + tourism" integration that enhances its visibility and economic impact [9][20] Group 2 - Changzhou's marketing strategies include unique promotions, such as offering free admission to attractions for visitors from rival cities, which has resulted in a substantial influx of tourists and increased local spending [9][20] - The city has developed a "resource creation" model in its tourism sector, which has allowed it to maintain year-round tourism activity and avoid seasonal downturns [17][18] - Changzhou's cultural and tourism industry is seen as a strategic pillar for economic growth, with significant investments in events and performances that attract large audiences and drive consumption [19][20] Group 3 - The city has successfully integrated its dinosaur theme park into its branding, creating a unique identity that differentiates it from other cities in the region [12][14] - Changzhou's ability to adapt and respond to increased demand for events, such as upgrading its football venue, showcases its effective governance and planning capabilities [24][25] - The focus on engaging younger audiences through music festivals and events reflects a broader strategy to enhance the city's appeal and foster community engagement [25]