Core Points - The 15th National Games will open in Guangzhou, Guangdong on November 9, marking the first time Hong Kong and Macau co-host a major sports event, with Dongguan hosting four events [2][3] - Dongguan aims to showcase its modern image and comprehensive strength through the event, emphasizing the integration of culture, tourism, and sports for high-quality development [2][3] Event Preparation and Urban Development - Dongguan has implemented seven major actions to enhance urban appearance, traffic, sanitation, and safety in preparation for the National Games, including a 100-day campaign starting September 20 [4] - The city has upgraded 134 pocket parks and improved 9,430 square meters of road landscaping, enhancing the environment around key event areas [4] Technological Integration and Accessibility - Dongguan is leveraging technological innovation in the Special Olympics, incorporating AI and big data into venue construction and showcasing smart rehabilitation devices [5] - The city is promoting barrier-free services, enhancing public transport facilities to support a more inclusive environment for disabled individuals [5] Volunteer Engagement - A total of 3,906 volunteers have been recruited to support the event, showcasing Dongguan's community spirit and youth engagement [6] Sports Events and Cultural Activities - The men's basketball competition will take place from November 4 to 12, featuring 14 teams and 168 athletes, while the weightlifting events will occur from November 10 to 20 [7][9] - Dongguan is hosting a basketball culture exhibition to celebrate its rich basketball heritage and promote local culture [8] Tourism and Cultural Integration - Dongguan has launched a series of tourism activities themed around the National Games, including six unique travel routes that connect event venues with local attractions [10][11] - The city is promoting a "Follow the National Games" campaign to enhance visitor experiences and encourage cultural exploration [12][14] Economic Impact and Consumer Engagement - The event is expected to stimulate local consumption through various promotional activities, integrating dining, accommodation, and entertainment [14][15] - Dongguan is offering special deals and experiences for visitors, including cultural performances and food guides to enhance the overall visitor experience [15][16] Community and Cultural Events - Various cultural events and activities are planned during the National Games, including music festivals and heritage showcases, to enrich the cultural landscape of Dongguan [18]

Core Insights - The 2025 China International Service Trade Fair (CIFTIS) serves as a significant platform for global service trade, showcasing leading companies and innovations in the industry [1] - Bodong Sports Technology Group, a prominent player in marathon event operations, has established itself as a top-tier company in the sports service sector [1][3] Group 1: Company Overview - Bodong Sports focuses primarily on marathon event services, operating nearly 200 events annually across over 40 categories, with marathons being the cornerstone of its operations [3] - The company has developed several benchmark marathon event IPs, including the China-ASEAN Marathon and various marathons in East China [4] - Bodong Sports has also ventured into sports venue operations, implementing a "3.0 operational model" that combines government oversight with market-driven management [4] Group 2: Industry Trends - The demand for sports services has surged since 2023, with a notable shift in public perception towards the sports service industry, which is now recognized as a "sunrise industry" [5] - The integration of artificial intelligence in sports management, such as the AI Smart Event Management System, is becoming a focal point for enhancing event operations and audience experience [5] Group 3: Market Dynamics - The marathon market in China is experiencing both growth and challenges, with a need for industry standardization driven by government policies, professional operators, and mature participants [6][7] - The industry is addressing issues like supply chain competition and the over-commercialization of events through a balanced approach that respects both professional and recreational runners [8] Group 4: Future Directions - Bodong Sports plans to deepen the integration of events and cultural tourism, leveraging successful models like the free access to scenic spots for marathon participants to boost local economies [10] - The company aims to create unique cultural products associated with each marathon, enhancing the connection between sports and local heritage [10]

Group 1 - The core viewpoint of the article highlights how Changzhou has effectively utilized the "Su Super" football league as a marketing tool to boost its local economy and tourism, despite the team's poor performance [1][3] - Changzhou's self-deprecating humor and meme creation have attracted significant attention, leading to increased tourism and sales of local products, such as the popular Changzhou radish dry [1][4] - The city has strategically linked its cultural and tourism resources with the football league, creating a model of "event + tourism" integration that enhances its visibility and economic impact [9][20] Group 2 - Changzhou's marketing strategies include unique promotions, such as offering free admission to attractions for visitors from rival cities, which has resulted in a substantial influx of tourists and increased local spending [9][20] - The city has developed a "resource creation" model in its tourism sector, which has allowed it to maintain year-round tourism activity and avoid seasonal downturns [17][18] - Changzhou's cultural and tourism industry is seen as a strategic pillar for economic growth, with significant investments in events and performances that attract large audiences and drive consumption [19][20] Group 3 - The city has successfully integrated its dinosaur theme park into its branding, creating a unique identity that differentiates it from other cities in the region [12][14] - Changzhou's ability to adapt and respond to increased demand for events, such as upgrading its football venue, showcases its effective governance and planning capabilities [24][25] - The focus on engaging younger audiences through music festivals and events reflects a broader strategy to enhance the city's appeal and foster community engagement [25]