Core Insights - The traditional belief that "scattered tables attract customers, while private rooms generate profits" in the restaurant industry is failing, leading to operational difficulties for many establishments [3][4][13]. Group 1: Declining Business Performance - Many restaurants are experiencing a significant drop in business, with daily revenues plummeting by as much as 90% in some cases [4][6][12]. - A restaurant in Anhui that previously maintained daily revenues between 7,000 to 10,000 yuan has seen its earnings fall to between 800 and 2,000 yuan [6]. - In Chengdu, a restaurant reported a 20% year-on-year decline in overall revenue, with many local establishments experiencing a drop of over 30% [7]. Group 2: Changing Market Dynamics - The demand for private rooms has decreased, influenced by factors such as rising vacancy rates in office buildings and a slowdown in corporate expansion, which has reduced the need for business banquets [17][21]. - Vacancy rates for Grade A office buildings in Guangzhou and Shenzhen have been on the rise since Q3 2021, with Shenzhen's rate expected to reach 27.8% by 2024 [18]. - Consumer behavior is shifting, with many opting for lower-priced menu items, leading to a decrease in high-end seafood orders that were once standard in private room dining [22]. Group 3: Adaptation Strategies - In response to declining business, some restaurants are reducing staff and salaries to cut costs [10][11]. - Many establishments are abandoning the reliance on traditional business receptions and are diversifying their offerings to include events like birthday parties and afternoon teas, which are becoming significant revenue sources [29][30]. - A restaurant in Beijing successfully hosted numerous wedding and birthday events, maintaining stable income despite a decrease in average spending per customer [32][33]. Group 4: Future Outlook - The shift from business-oriented dining to family-oriented consumption is becoming a driving force in the restaurant industry, enhancing customer flow and table turnover rates [35][36]. - Despite a decline in per capita spending in private rooms, the overall revenue and profit from these rooms still exceed that of scattered tables [37].

Core Viewpoint - The "Soochow Super League + Su New Consumption" initiative is driving a surge in consumer activity in Jiangsu, leveraging the excitement of the sports event to stimulate shopping and dining experiences across the province [1][2][3][4] Group 1: Economic Impact - Sales in monitored commercial complexes and hospitality sectors during the fourth round of the "Soochow Super League" saw a 48% increase week-on-week, with foot traffic rising by 43% [1] - The "Soochow Super League" events have led to a 25% increase in retail and dining consumption around the Huai'an area, with a 10% year-on-year growth in foot traffic [3] - The 彭城广场商圈 achieved nearly 70 billion yuan in revenue from January to May, marking an 8.5% increase, with foot traffic exceeding 35 million, up 9.9% [4] Group 2: Consumer Engagement Activities - Various cities are organizing events such as "Follow the Soo Super League to Shop" and "Follow the Soo Super League to Taste Food," creating a one-stop experience for consumers [1][2] - Suzhou is distributing diverse consumer vouchers, including discounts and rebates, to stimulate shopping in key commercial areas [2] - Nighttime consumption zones have been established, allowing consumers to enjoy both the matches and local shopping experiences, creating a closed-loop consumption model [3][4] Group 3: Local Product Promotion - Cities are enhancing the visibility and competitiveness of local products through exhibitions and sales platforms, focusing on local specialties and cultural goods [1][2] - Jiangsu's local delicacies, such as the 天目湖 fish head and 常州 radish dry fried rice, are being showcased in various culinary events to attract consumers [3] - The initiative is fostering a "pet customer" model, with discounts on accommodations, dining, and free access to tourist attractions, promoting a lifestyle centered around the "Soo Super League" [4]

Core Viewpoint - The Jiangsu Provincial Urban Football League (referred to as "Su Super") has demonstrated a strong ability to attract sponsorship and audience engagement, significantly outperforming other leagues like the Chinese Super League (CSL) in terms of sponsorship numbers and audience turnout [2][11]. Sponsorship and Financial Growth - Jiangsu Bank secured exclusive naming rights for approximately 8 million yuan at the league's inception, with current official sponsorship seats rising to 3 million yuan, indicating a high demand for sponsorship opportunities [6][5]. - The number of sponsors for Su Super has expanded from 6 to 19, surpassing the CSL, which had only 9 sponsors for the 2025 season [4][5]. - Notable sponsors include major brands such as JD.com, KFC, and Heineken, with Heineken's involvement marking its first foray into regional Chinese football sponsorship [6][4]. Audience Engagement and Attendance - Initial concerns about filling 2,000 seats have transformed into over 30,000 fans attending matches, showcasing the league's growing popularity [2]. - Recent data indicates a 48% increase in out-of-town visitor numbers and a 15% rise in tourism spending in host cities during league events [8]. Commercialization and Market Dynamics - Su Super's commercialization strategy is more diverse and effective compared to similar grassroots events like "Village Super," which has faced criticism for potential over-commercialization [11][12]. - The league benefits from its urban setting in economically developed Jiangsu, allowing for greater consumer reach and brand engagement opportunities [11][12]. - The league's structure allows for a sustainable ecosystem, with potential for long-term commercial value through strategic planning [13]. Unique Marketing Initiatives - Innovative marketing strategies have emerged, such as ticket packages that include local food items, significantly boosting local sales [9]. - Brands like Yili have engaged in creative promotional activities, such as drone displays, to enhance their visibility and connection with fans [8].

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") is gaining significant popularity, drawing comparisons to major events like the Super Bowl due to its vibrant activities and community engagement [1][2] - The league has seen a substantial increase in sponsorship, with the number of sponsors rising from 6 to 20, reflecting a growing interest from major brands and industries [1][10] Group 1: Event Highlights - The fourth round of the "Su Super" attracted nearly 20,000 spectators to the Yangzhou Sports Park, showcasing the event's ability to draw large crowds [3] - A spectacular drone show featuring over 1,000 drones was held in Nanjing, enhancing the event's visibility and excitement [2] - The event included aerial displays from five light aircraft, which added to the festive atmosphere and drew cheers from the audience [5] Group 2: Sponsorship and Economic Impact - The number of sponsors for the "Su Super" has increased significantly, with sponsorship fees reaching 3 million, indicating a high demand for sponsorship opportunities [10] - Major brands such as JD.com and Yili have joined as official sponsors, further solidifying the league's commercial appeal [10] - The league is projected to generate over 300 million in comprehensive economic benefits throughout the season, highlighting its potential impact on the local economy [14] Group 3: Community Engagement and Promotions - Various cities are leveraging the league's popularity to boost local tourism and economy, with initiatives like free entry to attractions and special discounts on local cuisine [13] - Events such as the "Lobster Feast" in Huai'an are expected to attract significant visitor numbers, with projections of selling 100 tons of lobsters during the event [13] - The Jiangsu Provincial Department of Culture and Tourism has launched over 1,800 cultural and tourism activities to coincide with the league, aiming to enhance visitor experiences [14]

Group 1 - The core viewpoint of the article highlights how Changzhou has effectively utilized the "Su Super" football league as a marketing tool to boost its local economy and tourism, despite the team's poor performance [1][3] - Changzhou's self-deprecating humor and meme creation have attracted significant attention, leading to increased tourism and sales of local products, such as the popular Changzhou radish dry [1][4] - The city has strategically linked its cultural and tourism resources with the football league, creating a model of "event + tourism" integration that enhances its visibility and economic impact [9][20] Group 2 - Changzhou's marketing strategies include unique promotions, such as offering free admission to attractions for visitors from rival cities, which has resulted in a substantial influx of tourists and increased local spending [9][20] - The city has developed a "resource creation" model in its tourism sector, which has allowed it to maintain year-round tourism activity and avoid seasonal downturns [17][18] - Changzhou's cultural and tourism industry is seen as a strategic pillar for economic growth, with significant investments in events and performances that attract large audiences and drive consumption [19][20] Group 3 - The city has successfully integrated its dinosaur theme park into its branding, creating a unique identity that differentiates it from other cities in the region [12][14] - Changzhou's ability to adapt and respond to increased demand for events, such as upgrading its football venue, showcases its effective governance and planning capabilities [24][25] - The focus on engaging younger audiences through music festivals and events reflects a broader strategy to enhance the city's appeal and foster community engagement [25]

Core Viewpoint - The integration of cultural, sports, and tourism events during the Dragon Boat Festival has significantly boosted local economies in regions like Guangdong and Jiangsu, demonstrating a successful model of "cultural-sports-tourism" synergy [1][2][4]. Group 1: Economic Impact - In the Greater Bay Area, Shenzhen received 4.16 million visitors, a year-on-year increase of 20.3%, generating a total tourism revenue of 2.29 billion yuan, up 21.8% [1] - Guangzhou welcomed over 6.3 million visitors, achieving cultural tourism consumption of 4.45 billion yuan [1] - In the Yangtze River Delta, Nanjing hosted 5.68 million tourists, with cultural tourism revenue reaching 3.13 billion yuan during the holiday [1][2] Group 2: Event-Driven Tourism - The Jiangsu Super League transformed inter-city competition into a catalyst for cultural tourism consumption, with initiatives like a 9.9 yuan ticket package boosting local brand sales [2] - The Dragon Boat Festival in Guangdong saw 21 cities hosting events, leading to a total of 23.21 million visitors and tourism revenue of 11.44 billion yuan, marking a year-on-year growth of 20.6% and 25.6% respectively [2][6] Group 3: Consumer Behavior - Short-distance travel remains a primary choice for consumers, with events, performances, and local cuisine significantly influencing destination selection [3][4] - The average attendance at the Jiangsu Super League reached 9,852, with over 70% of attendees coming from nearby provinces, indicating a trend towards "quick travel, slow tourism" [4] Group 4: Challenges and Opportunities - The sustainability of cultural event IPs is crucial, as long-term development is needed for them to become fixed cultural symbols [4] - Strengthening inter-regional collaboration is essential for evolving from individual actions to a cohesive regional cultural tourism community [4]