中华烟

Search documents
国内“天价”国外廉价!日常“刚需”消耗品,为何价格差异巨大?
Sou Hu Cai Jing· 2025-09-01 06:18
Core Insights - The article discusses the price disparity of Chinese products, particularly the "Zhonghua" cigarettes, which are significantly cheaper abroad compared to their domestic prices [1][6][8] Price Discrepancy - Zhonghua cigarettes are priced around 100 RMB per box in China, while they sell for approximately 20 RMB in Japan [3][6] - Other countries also offer Zhonghua cigarettes at lower prices, such as 15 RMB in Iceland, 17 RMB in India, and 20 RMB in the USA [8] Factors Influencing Pricing - The high domestic price is attributed to substantial taxes, with tobacco companies paying a total tax of 1.44 trillion RMB in 2022, including a 56% tax rate on premium cigarettes [14][18] - In contrast, Japan's tobacco consumption tax rate is only 10%, leading to lower prices for imported cigarettes [18][19] Market Positioning - Zhonghua cigarettes are positioned as a luxury item in China, appealing to consumers' desire for high-quality products, which contributes to their high domestic price [16][21] - The demand for Zhonghua cigarettes remains high in China, allowing companies to maintain elevated prices despite lower production costs abroad [16][21] Cultural Significance - Zhonghua cigarettes carry cultural significance in China, representing national pride and status, which further supports their premium pricing domestically [12][21]