智通财经编辑 | 楼婍沁 服装品牌已鲜少能像在电视时代时那样，凭借一则广告带来讨论度。柒牌在最近做到了。 过去几个月，这个老牌男装在全国多地高铁站投放广告，海报上七位世界冠军品牌代言人一字排开，其上赫然写着"穿柒牌，有气派"六个大字。整张海报设 计难说有美感可言，但的确让人忍不住多看上两眼，甚至不少网友主动拍下分享到社交平台，称其"让人两眼一黑""真的绷不住"。 智通财经记者 | 朱咏玲 柒牌过去的营销广告和IP形象 而那句至今仍在使用，且被大肆推广的广告语"穿柒牌，有气派"也被指是刻意追求谐音而缺乏说服力。尤其在粤语地区，由于"柒"在粤语中为粗口，这句广 告语也常被粤语区网友当作笑话来看。 社交平台上对柒牌广告的讨论 这不是柒牌第一次被"吐槽"广告丑。最近两年，柒牌还曾用大红萝卜造型来推广其萝卜裤产品，以及推出虚拟代言人"柒先生"和卡通IP"柒先生家族"，这些 都曾招来争议，被认为有损品牌调性。 柒牌不公布其营收规模，但从门店数量来看，其在男装行业里属于头部梯队。据联商网此前发布的"2023年度男装连锁品牌TOP20"榜单，柒牌当年门店总数 达3500多家，仅次于海澜之家的6006家，而利郎、九牧王、七匹狼 ...

Core Insights - The article highlights the success stories of private enterprises in Quanzhou, emphasizing their perseverance and commitment to manufacturing, which has led to significant growth and market presence [1][2]. Group 1: Success Stories - The founder of Xunxing Zipper, Shi Nengkeng, transformed a small business selling zippers into a large enterprise with an annual revenue of 2 billion yuan [1]. - Hong Zhao, the founder of Qipai Menswear, started with 300 yuan and grew the brand to over 3,500 stores, showcasing innovation and market differentiation [1]. Group 2: Industry Characteristics - Quanzhou's private enterprises have evolved from processing to creating their own brands, demonstrating resilience and a focus on core business despite challenges [1][2]. - The manufacturing sector in Quanzhou is characterized by high investment costs and long return cycles, yet companies have chosen to focus on their main business rather than quick profits [1]. Group 3: Economic Contribution - Private enterprises contribute significantly to Quanzhou's economy, accounting for 70% of local tax revenue, 80% of regional GDP, and 90% of technological innovations [2]. - The private sector has become a defining feature and advantage of Quanzhou's development, highlighting its importance in job creation and enterprise growth [2]. Group 4: Future Outlook - Despite facing challenges, the potential of the vast domestic market and opportunities from technological revolutions are seen as avenues for growth [2]. - The article emphasizes the need for both government and enterprises to maintain confidence and determination to foster the emergence of more enduring private enterprises [2].