近日，中国体育产业再传佳音。由中国人寿保险股份有限公司（以下简称"中国人寿"，股票代码： 601628.SH，2628.HK）冠名支持的中国人寿·NYBO青少年篮球公开赛（以下简称"中国人寿 ·NYBO"），凭借其出色的行业影响力与深远的社会价值，在权威评选中脱颖而出，荣膺2025福布斯中 国体育影响力评选"影响力体育品牌"奖项，成为该榜单中首个获此殊荣的青少年体育赛事IP。 此次获奖，是对青少年体育发展产业内容共创与场景化体验升级，并与用户建立情感共鸣的肯定，成为 金融保险业与体育产业跨界融合、践行企业社会责任的成功实践，同时也是对中国人寿八年来以金融央 企责任、专业服务深度赋能中国青少年体育事业，践行长期主义所获成果的充分认可。此前，赛事已凭 借创新的"赛事+文旅"融合模式，斩获"2025体育大生意年度文体旅融合IP大奖"，此番再获福布斯肯 定，彰显了该赛事在商业价值、社会效益与行业影响力等多个维度均已树立标杆。 "金融+体育"模式护航青少年篮球梦想 作为国有大型金融保险企业，中国人寿始终将支持国家体育事业、守护国民健康福祉视为己任，尤其关 注青少年群体的健康成长。基于体育作为塑造青少年健全人格、强健体魄 ...

Core Points - China Life Insurance has been the title sponsor of the NYBO Youth Basketball Open for eight consecutive years, demonstrating its long-term commitment to youth basketball development in China [1][2] - The NYBO tournament has expanded significantly since its inception in 2017, growing from 29 regions and 10,618 participants to a nationwide event covering 30 provinces, 141 cities, and 169 regions, attracting over 340,000 youth and completing more than 110,000 matches [1][2] - The upcoming finals will take place from August 11 to 17 in Ordos, Inner Mongolia, showcasing the continued growth and popularity of youth basketball in China [3] Company Initiatives - China Life Insurance aims to deepen its collaboration with NYBO by leveraging its national service network to enhance the event's influence and accessibility for more youth [2] - The company plans to explore the integration of "sports + technology" and "sports + education" to optimize the experience and promote basketball programs in schools, contributing to the "integration of sports and education" [2] - The commitment to sports philanthropy reflects China Life's role as a state-owned financial insurance enterprise, focusing on building a vibrant youth basketball ecosystem [2] Industry Impact - The partnership between China Life and NYBO exemplifies the alignment of corporate social responsibility with national sports development strategies, reinforcing the idea that a strong youth sports program contributes to a stronger nation [3] - The event serves as a platform for youth to pursue their dreams and embodies the spirit of sportsmanship, which is essential for nurturing responsible future leaders [3]