Core Viewpoint - The article highlights the development of the tourism and cultural industry in Pingxiang, Guangxi, focusing on the potential of emotional consumption and cross-border tourism, particularly with Vietnam [1][4]. Group 1: Tourism Development - Pingxiang has leveraged its unique geographical advantages to promote border tourism, launching cross-border day and two-day tours to Vietnam, which have seen significant growth in participation [2][4]. - From April 29 to September 30, 2023, the number of one-day tour groups to Vietnam reached 4,456, a year-on-year increase of 47.75%, with 77,696 participants, up 76.89% compared to the previous year [2][4]. - The local travel agencies experienced a surge in orders for cross-border one-day tours during the National Day and Mid-Autumn Festival holidays, attributed to the high cost-effectiveness and convenience of these tours [2][4]. Group 2: Cultural Exchange and Events - The popularity of border and cross-border tourism is supported by various cultural exchange activities, including the Guangxi-Pingxiang China-Vietnam Border Tourism Festival and other events aimed at enhancing mutual understanding between the two countries [4][5]. - Pingxiang has organized promotional activities in major cities like Beijing, Chengdu, and Guangzhou to boost the recognition and reputation of its border tourism [4][5]. Group 3: Future Plans and Strategies - The local government plans to continue implementing the "Cultural Tourism Integration Quality Improvement Project" and deepen cross-border tourism cooperation with Vietnam [5]. - Future initiatives include developing themed travel routes such as "ASEAN Fruit Tour" and "Border Red Research Study," aimed at enhancing visitor satisfaction [5].

越南客商林释襄表示，其在凭祥浦寨生活已有23年，浦寨是越中边民互市的重要支点，如今带有越中文 化的风情街开街，引海内外游客赴此处体验边境游，进而带旺本地发展。 除浦寨风情街外，凭祥市周边还布局了宋城露营基地等新兴业态。该基地今年3月通过钓鱼博主宣传获 得7000多万播放量，跻身抖音热门榜单。边关自驾游同样成为亮点，凭祥与越方旅行社紧密合作，推出 可抵达越南南部的15天14晚深度行程，满足不同游客需求。 图为游客打卡位于广西凭祥的友谊关景区。 陈冠言 摄 中越边境凭祥暑期跨境游热度攀升 多元文旅项目引客来 中新网广西凭祥8月27日电 (俞靖)近日，位于中越边境广西凭祥市的浦寨特色风情街正式开街，为暑期 跨境旅游增添新亮点，成为边境地区备受关注的文旅新地标。凭祥市文化旅游和体育广电局副局长黄建 雄表示，近年来凭祥市在旅游发展上持续发力，依托独特边关资源打造多元文旅体验，暑期跨境游市场 呈现热络态势。 2025年广西·凭祥中越边关旅游节将于8月27日至29日在凭祥举办，新增杂技魔术交流活动，邀请多国魔 术大师表演，中越旅游形象大使环节还特别邀请身着奥黛的越南姑娘参与，凸显跨境文化融合特色。 凭祥市依托友谊关的独特优 ...