Core Viewpoint - The article highlights the development of the tourism and cultural industry in Pingxiang, Guangxi, focusing on the potential of emotional consumption and cross-border tourism, particularly with Vietnam [1][4]. Group 1: Tourism Development - Pingxiang has leveraged its unique geographical advantages to promote border tourism, launching cross-border day and two-day tours to Vietnam, which have seen significant growth in participation [2][4]. - From April 29 to September 30, 2023, the number of one-day tour groups to Vietnam reached 4,456, a year-on-year increase of 47.75%, with 77,696 participants, up 76.89% compared to the previous year [2][4]. - The local travel agencies experienced a surge in orders for cross-border one-day tours during the National Day and Mid-Autumn Festival holidays, attributed to the high cost-effectiveness and convenience of these tours [2][4]. Group 2: Cultural Exchange and Events - The popularity of border and cross-border tourism is supported by various cultural exchange activities, including the Guangxi-Pingxiang China-Vietnam Border Tourism Festival and other events aimed at enhancing mutual understanding between the two countries [4][5]. - Pingxiang has organized promotional activities in major cities like Beijing, Chengdu, and Guangzhou to boost the recognition and reputation of its border tourism [4][5]. Group 3: Future Plans and Strategies - The local government plans to continue implementing the "Cultural Tourism Integration Quality Improvement Project" and deepen cross-border tourism cooperation with Vietnam [5]. - Future initiatives include developing themed travel routes such as "ASEAN Fruit Tour" and "Border Red Research Study," aimed at enhancing visitor satisfaction [5].

Core Insights - The article highlights the rising popularity of cross-border tourism in Pingxiang, Guangxi, particularly during the summer season, with the opening of the Pu Zhai Cultural Street as a new attraction [1][2] - The number of outbound tourists from the Friendship Pass has significantly increased, reaching 61,800 by July this year, marking an 85.31% year-on-year growth [1] Group 1: Tourism Development - Pingxiang has been actively developing its tourism sector by leveraging its unique border resources, offering diverse cultural and tourism experiences [1] - The city has introduced cross-border travel routes to Vietnam, allowing tourists to easily cross the border with just their ID cards [1][2] Group 2: Infrastructure and Attractions - The Pu Zhai Cultural Street features 34 businesses, with one-third being Vietnamese merchants, aiming to create a vibrant "Pu Zhai Night City" for visitors [2] - The Friendship Pass area combines cultural and natural attractions, enhancing the historical experience for tourists [2] Group 3: Future Events and Projections - The 2025 Guangxi-Pingxiang China-Vietnam Border Tourism Festival will include new activities such as acrobatics and magic performances, emphasizing cross-border cultural integration [4] - It is projected that the number of inbound and outbound travelers in Pingxiang will reach 2.48 million in 2024, indicating a balanced flow of tourists [4]