Core Insights - The article emphasizes that the market is undergoing a rational adjustment by 2025, with a consensus that business growth is paramount amidst evolving commercial logic [2] - The upcoming "2025 CTR Insight Innovation Summit" will provide insights into the trends in China's advertising, marketing, consumer, and media markets, as well as mobile internet user trends [2] Group 1: Key Trends - **Human as the Core "Slow Variable"**: Long-termism is highlighted as a crucial mindset, focusing on understanding and serving people, which remains central even in the age of AI [2] - **Scene Deep Integration**: The article discusses the necessity for unified user experiences across diverse touchpoints, emphasizing the integration of app functionalities with consumption scenarios and the importance of emotional connections in marketing [3] - **Emotional Value's Long-term Outlook**: The deepening of the emotional economy is expected to influence marketing and media environments significantly, raising questions about consumer aggregation and the effectiveness of combating information fragmentation [4] Group 2: Event Details - **Target Audience**: The summit is aimed at brand owners, advertising and media professionals, internet platforms, investors, and anyone interested in understanding the future landscape of 2025 [5] - **Event Timing and Location**: The summit is scheduled for September 11, from 9:00 to 11:40 AM, at Shanghai CMG Media City [6]