Core Viewpoint - The article highlights that 2026 is expected to be a challenging year for the Chinese automotive industry, with significant declines in sales and a shift from subsidy-driven growth to competition based on real demand and efficiency [2][9]. Sales Performance - Retail sales of passenger cars in China saw a 15% year-on-year growth at the beginning of the year, but the growth rate has sharply declined since July, with October experiencing an overall negative growth [4][8]. - In November, the average daily retail sales of passenger cars were 46,000 units, down 19% year-on-year in the first week, 9% in the second week, and 7% in the third week [6]. Company Targets and Achievements - BYD aimed for 4.6 million units and achieved 4.18 million units by November, facing challenges to meet its target [7]. - SAIC Group set a target of 4.5 million units, with 4.11 million units sold by November, likely to meet its goal [7]. - Chery and Li Auto are unlikely to meet their targets, while Xiaomi and Leap Motor have already achieved theirs [11]. Market Dynamics - The automotive industry is experiencing its lowest profit margins in five years, with an average profit margin of only 3.8%, leading to significant price reductions [8]. - The market is shifting from a subsidy-driven model to one focused on genuine consumer demand and efficiency, indicating a potential industry "cold wave" in 2026 [8][41]. Subsidy Impact - The impact of subsidies is diminishing, with over 50% of sales in 2025 attributed to trade-in programs, which are now facing adjustments and reductions in many regions [10][13]. - The withdrawal of subsidies is leading to a significant drop in consumer purchasing activity, as many are adopting a "wait-and-see" approach [19][23]. Technological Developments - The article discusses various technological advancements in the automotive sector, including developments in autonomous driving and battery technology, which are seen as potential growth areas for 2026 [26][30]. - The shift towards "software-defined vehicles" and advancements in intelligent driving systems are expected to play a crucial role in the market's future [30][40]. Industry Outlook - The automotive industry is facing a structural adjustment, with weaker companies likely to exit the market as competition intensifies [47]. - The transition from scale expansion to value competition is seen as essential for the long-term health of the industry, with a focus on innovation and efficiency [47][48].