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产品为经,服务为纬:中宏保险让“老有颐养”照进现实
Di Yi Cai Jing Zi Xun· 2025-08-20 03:48
Core Insights - The trend of "living longer" has shifted to "living better," with a focus on holistic health rather than just longevity [1][3] - A significant gap exists between consumer confidence in health preparedness and actual health management actions, indicating a need for better health strategies [1][3][4] Consumer Perspectives - Only 7% of respondents prioritize longevity as their main goal for old age, while 52% focus on a balanced approach to physical, mental, social, and financial health [1] - 88% of respondents believe they are prepared for healthy aging, yet less than 40% undergo regular health check-ups [1][3] - Financial planning is lacking, with nearly 40% of respondents holding assets primarily in cash or fixed deposits, highlighting a need for diversified investment strategies [1][8] Company Strategy - Zhonghong Insurance aims to bridge the gap between consumer goals and actions by establishing itself as a leading health and elderly care expert in China [1][2] - The company has developed a comprehensive ecosystem for health and elderly care, focusing on "insurance + service" to meet consumer needs [1][4] Health Management Initiatives - The MOVE health management platform integrates core resources across prevention, diagnosis, rehabilitation, and elderly care, promoting proactive health management [4][5] - Innovations such as the "Zhonghong Family Doctor" service enhance the platform's offerings, providing personalized health management for families [4][5] Elderly Care Services - Zhonghong Insurance has launched a comprehensive elderly care service network, covering home care, institutional care, and high-end community services [5][6] - The company has expanded its service network to over 270 institutions across 40 cities, providing more than 150,000 elderly care beds [6] Financial Health and Product Offerings - Approximately 70% of respondents believe financial health significantly impacts personal health and longevity, yet many lack adequate retirement planning [7][8] - Zhonghong Insurance's product offerings include a diversified range of health, elderly, and life insurance products designed to meet various financial needs throughout different life stages [9][10] Innovative Product Development - The company focuses on creating differentiated insurance products to address the complex needs of consumers, moving beyond traditional offerings [9][11] - Examples include the "Zhonghong Health Double Star Insurance Plan," which combines critical illness coverage with health incentives [10][11] Conclusion - Zhonghong Insurance's approach emphasizes a holistic view of health and elderly care, integrating services and products to support consumers in achieving a better quality of life as they age [12]
产品为经,服务为纬:中宏保险让“老有颐养”照进现实
第一财经· 2025-08-20 03:36
Core Viewpoint - The article emphasizes the shift in consumer perception regarding longevity in China, highlighting a growing focus on holistic health rather than merely extending lifespan. The findings from the Manulife Asia Care Survey indicate that while many consumers express confidence in their preparedness for healthy aging, there is a significant gap between this confidence and actual health management actions [1][4]. Group 1: Consumer Insights - Only 7% of respondents prioritize extending lifespan as their main goal for old age, while 52% focus on achieving a balance in physical, mental, social, and financial health [1]. - Despite 88% of respondents believing they are prepared for healthy aging, less than 40% undergo regular health check-ups, and only 15%-25% monitor key health indicators [1][4]. - Nearly 40% of respondents have their assets concentrated in cash or fixed deposits, indicating a lack of diversified financial planning [1][10]. Group 2: Company Strategy - Manulife Insurance aims to bridge the gap between consumer aspirations and actions by establishing itself as a leading health and retirement expert in China [1][2]. - The company has developed a comprehensive product system centered around health protection, retirement protection, and personal protection, supported by the MOVE platform for health management services [2][5]. - The MOVE platform integrates core resources across prevention, treatment, rehabilitation, and retirement, emphasizing proactive health management [5][6]. Group 3: Health Management Services - The MOVE health management platform offers personalized health monitoring and advice through interactive features such as health assessments and video consultations [5][6]. - In 2023, the company introduced the "Manulife Family Doctor" service, which provides comprehensive support for family health management, including consultations and medical arrangements [6]. - The company has completed 38,344 online consultations and 5,329 offline medical services in 2024, demonstrating its commitment to a full-spectrum health service [6]. Group 4: Retirement and Financial Planning - Approximately 70% of respondents believe financial status significantly impacts health and longevity, yet many exhibit conservative asset allocation, with nearly 40% holding cash or fixed deposits [10]. - The presence of a professional financial advisor correlates with higher confidence in retirement financial status, with 80% of those with advisors feeling secure compared to 58% without [10]. - Manulife Insurance has developed a product system based on health, retirement, and personal protection to address the financial needs of consumers at different life stages [10][12]. Group 5: Product Innovation - The company focuses on creating differentiated insurance products to meet complex consumer needs, exemplified by innovative combinations of critical illness and whole life insurance [11][12]. - New product designs include high-end medical insurance for children and a decreasing coverage life insurance product, catering to diverse customer requirements [13][14]. - Manulife Insurance's personal pension products offer tax benefits while addressing long-term retirement savings needs, reflecting the company's commitment to supporting consumers in an aging society [14].