从东风广场万人跨年音乐会到首届中式咖啡·昆明创意主题活动，再到各大商圈音乐会、烟火表演、主 题市集等精彩活动，这个元旦假期，昆明市抢抓消费节点，持续放大"购在中国·乐购春城"消费品牌效 应，全市消费市场呈现"全域联动、业态融合、亮点纷呈"的良好局面。跨年夜全市主要商圈街区集中举 办各类促消费活动上百场，以前所未有的密度和创意，激发广大市民和游客的消费热情，2026年昆明消 费市场迎来"开门红"。 跨年活动点燃消费热情 跨年夜成为元旦消费的绝对高潮，在全市范围的精心策划与同步推进下，形成强大的聚合效应。经过前 期统筹安排，跨年夜全市主要商圈街区协同集中发力，共推出上百场形式多样的主题活动，成功构建立 体、多元且充满节日氛围的跨年消费场景。 这场全域联动不仅覆盖东风广场、南屏步行街、同德广场、恒隆广场等核心商圈，也囊括南亚风情第壹 城、公园1903、万达广场、吾悦广场、万象城、瑞鼎城等区域商业中心。其中，东风广场跨年音乐会为 市民和游客献上一场零门槛、高品质的万人狂欢视听盛宴；南屏步行街中心广场交响乐与民族打跳演出 精彩纷呈；同德广场悦汇坊举行"鎏金跨年夜"，在复古港风的回响中开启时代派对。 在促消费上，全市商圈 ...

Core Viewpoint - The article discusses the changing consumer behavior and spending patterns as highlighted in Nielsen's "2026 Global Consumer Outlook Report," indicating a shift towards more purposeful spending and cost-saving strategies among consumers [2][6][10]. Group 1: Consumer Spending Trends - Consumers are expected to increase spending on practical tools, groceries, home goods, transportation, education/childcare, healthcare, and savings/investments, while reducing expenditures on dining out, entertainment, clothing, food delivery, home decoration, and electronics [2][5]. - The report identifies three primary methods for consumers to save money: seeking low-priced products, shopping more frequently at discount stores, and purchasing promotional brands, with each method being utilized by approximately 31%, 31%, and 30% of consumers respectively [11][14]. Group 2: Strategic Shifts for Brands - Brands must adapt their pricing strategies, with a focus on low prices becoming crucial. The perception of "expensive" as a risk and the emphasis on "worth" rather than just "cheap" products are highlighted as key considerations for Chinese consumers [14][27]. - The report categorizes consumer cost-saving methods into three main types: brand and product shifts, changes in consumption patterns, and channel transitions, suggesting that brands should identify new opportunities based on these shifts [13][16]. Group 3: Rise of Private Labels - The growth of private labels is noted, with a projected 12.9% increase in sales for private brands in China by 2025, contrasting with a mere 0.1% growth for traditional brands during the same period [26][27]. - The article emphasizes that retailers must leverage consumer data to understand preferences better, as this data becomes a valuable asset in the digital marketing landscape [29][30]. Group 4: Seamless Commerce - The concept of seamless commerce is introduced, where social commerce, instant commerce, and retail media networks converge into a cohesive ecosystem, allowing consumers to fulfill multiple needs effortlessly [39][40]. - The article suggests that brands must adopt an omnichannel strategy to succeed in this evolving landscape, with evidence showing that omnichannel retailers achieve higher sales and customer satisfaction [40][43]. Conclusion - The article concludes that the consumer market is undergoing a paradigm shift towards value, efficiency, and experience, urging brands to transition from merely selling products to providing solutions that meet consumer purposes [44].