Group 1: Market Overview - In June, real estate companies are focusing on performance improvement as they approach mid-year targets, with marketing activities concentrated around key dates like "6·18" and "6·30" [1] - The overall performance of the real estate market in May showed significant differentiation, with some companies planning to increase their marketing efforts in June to boost sales [1] Group 2: Shenzhen Market - In Shenzhen, the new housing market saw a decline in May, with a 14.4% decrease in transactions, but an increase in new launches is expected in June, with 10 new residential projects anticipated [2][3] - Notable projects include those developed by China Overseas Land & Investment and China Merchants Shekou, with sales performance showing promising results for newly launched properties [3] Group 3: Guangzhou Market - Guangzhou's real estate market experienced a 41% month-on-month increase in new home transactions in May, attributed to the launch of improvement-type properties in central areas [5][6] - Eight new projects are set to launch in June, with a focus on high-efficiency housing products that meet the new regulations [5] Group 4: Hangzhou Market - In Hangzhou, the new housing market faced a decline in transactions in May, but June is expected to see a surge in new launches, with 29 projects planned [7][8] - Key projects include those by China Merchants Shekou and other local developers, with a focus on larger unit sizes [7] Group 5: Nanjing Market - Nanjing's real estate market saw a decline in both transaction volume and prices in May, but June is expected to bring 14 new launches, with a focus on high-end projects [9][10] - Companies are employing discount strategies to boost sales, with some projects seeing significant price reductions to increase transaction volumes [9][10]

Group 1 - The project "Zhonghai Yunqi Yuanzheng" in Nanshan, Shenzhen, is set to launch 91 new units, with sizes ranging from approximately 90-105 square meters for three-bedroom apartments [1] - The recent opening of 207 units in the first building saw a subscription of 165 units, achieving a sales rate of around 80%, with a discounted average price of 82,600 CNY per square meter, starting at a total price of 7.01 million CNY [1] - The project has garnered significant market attention as the first new product under the new regulations in the area, located near key amenities and transportation [4] Group 2 - The Shenzhen Planning and Natural Resources Bureau announced changes to the project's overall plan, increasing the above-ground construction area from 6,054.43 square meters to 6,426.90 square meters, while the underground area was slightly reduced [3] - The total building area has been adjusted from 87,876.77 square meters to 88,047.27 square meters, with the floor area ratio increasing from 64,069.43 square meters to 64,441.90 square meters [3] - The project consists of three towers, including two residential buildings and one affordable housing building, with a total of 708 units, of which 298 are market-rate and 410 are affordable housing, representing 58% of the total [4]