Core Insights - The Shenzhen real estate market is experiencing a significant increase in new housing supply, with 37 new pre-sale projects and a total of 13,669 residential units launched in Q3 2025, marking a 28.9% increase quarter-on-quarter and a 32.2% increase year-on-year [1] - Despite the surge in supply, the pre-sale residential registration volume has decreased by 32.7% quarter-on-quarter and 35.6% year-on-year, indicating a slowdown in market absorption [2] - The average pre-sale price of residential units in Shenzhen has risen to 50,896 yuan per square meter, reflecting a 4.7% increase from the previous quarter [2] New Housing Supply - In Q3 2025, 34 of the 37 new projects included residential units, with a total supply of 11,430 units, representing a 41.0% increase quarter-on-quarter and a 46.9% increase year-on-year, the highest proportion of residential units in two years [1] - The Bao'an district leads in new residential supply with 2,407 units, accounting for 21.1% of the total, followed by Longgang (20.6%), Guangming (17.1%), and Longhua (13.1%), together contributing over 70% of the new housing supply [1] Pre-sale and Current Sale Market - The pre-sale residential registration volume for Q3 2025 was 4,401 units, showing a significant decline, while the current sale market remained stable with 3,478 units registered [2][4] - The highest pre-sale prices were recorded in Futian (97,000 yuan/sqm) and Nanshan (89,000 yuan/sqm), with several districts experiencing price increases, indicating ongoing value release in certain areas [4] Hot Selling Properties - The top 10 pre-sale residential projects in Q3 2025 were dominated by Longhua and Guangming, with key projects noted for their affordability and high cost-performance ratio, appealing to buyers [5] - Notable low-priced projects include the Runzhen Garden at 34,000 yuan/sqm and Tianjian Heyuefu at 25,000 yuan/sqm, reflecting a market trend favoring value-oriented purchases [5] Second-hand Market - The second-hand residential registration volume reached 13,377 units in Q3 2025, down 10.4% quarter-on-quarter but up 15.6% year-on-year, indicating resilient market demand despite a decline [7] - Longgang continues to lead in second-hand registrations with 3,193 units, followed by Futian (2,183 units) and Nanshan (2,046 units), although most regions saw a decline in registration volume [8] Market Trends - The Shenzhen real estate market in Q3 2025 is characterized by a "supply explosion" in new homes and a stable yet pressured second-hand market, with a diverse selection of new homes available, particularly in Longhua and Guangming [10] - Buyers are advised to consider the maturity of regional amenities and price rationality in the second-hand market, while the future market direction will depend on policy adjustments and supply-demand dynamics [10]

Core Insights - Longhua District achieved the highest new residential sales volume in Shenzhen with 4,977 units in the first half of 2025, indicating strong market performance [1] - The district's housing authority has implemented innovative measures to promote stable and high-quality development in the real estate market following the new policies announced on September 5, 2025 [1] - The "Golden Autumn Housing Festival" event on September 27, 2025, aimed to boost consumer confidence and stimulate demand through promotional activities and policy consultations [1] New Housing Market Performance - The new housing project Hongshan Huafu sold out within an hour during its launch, highlighting the demand for new properties [1] - Projects like Pengchen Yunzhu have seen multiple launches in 2025 with a sales rate exceeding 80% [1] - During the National Day and Mid-Autumn Festival, Pengchen Yunzhu recorded over 120 sales, generating more than 800 million yuan in transaction value [2] Second-Hand Housing Market Trends - The second-hand housing market in Longhua has also seen growth, with 403 units sold by the end of September 2025, reflecting a 26.7% increase month-on-month [4] - The total transaction area for second-hand homes reached 41,006 square meters, marking a 23.0% month-on-month increase [4] Market Promotion Initiatives - Longhua District's housing authority is actively participating in promotional activities to showcase the area's livability, including outreach to Northeast China [4] - The integration of various developers in promotional events aims to reduce information asymmetry and enhance market confidence [1]

Core Viewpoint - The recent National Day holiday in Shenzhen saw a temporary boost in the real estate market due to the "9·5 housing policy" implemented a month prior, but overall transactions remain under pressure compared to last year [2][6][8] Market Performance - From October 1 to 8, Shenzhen recorded 183 new residential registrations, a year-on-year increase of 25.34%, but a month-on-month decrease of 52.09% [2] - The second-hand housing market showed significant weakness, with only 73 registrations during the same period, reflecting a month-on-month drop of 93.71% and a year-on-year decline of 71.71% [2][6] - Various real estate agencies reported increases in viewing and signing activities during the holiday, with some agencies noting a 22% rise in second-hand housing contracts and a 131% increase in new housing contracts [3][4] Sales Data - Popular new projects achieved significant sales during the holiday, with the Pengchen Yunzhu project selling over 120 units for a total of 800 million yuan, and other projects also reporting strong sales figures [5] - The Beike Research Institute noted a 49% year-on-year increase in second-hand housing contracts during the holiday, with a 96% increase on the last day of the holiday compared to the average of the previous days [4][5] Market Challenges - Analysts attribute the underperformance of the market to last year's high base effect, tourist distractions during the holiday, and a general wait-and-see attitude among buyers [2][6][8] - The market is expected to face significant downward pressure in the fourth quarter, with a potential narrowing of growth rates due to the pre-released demand from September [6][8] Future Outlook - The overall sentiment in the market remains cautious, with buyers preferring leisure activities over house hunting during the holiday [8] - Despite the challenges, core cities like Shenzhen are expected to see some support in new home sales due to the introduction of quality land parcels by major developers [8]

Group 1: Market Overview - In June, real estate companies are focusing on performance improvement as they approach mid-year targets, with marketing activities concentrated around key dates like "6·18" and "6·30" [1] - The overall performance of the real estate market in May showed significant differentiation, with some companies planning to increase their marketing efforts in June to boost sales [1] Group 2: Shenzhen Market - In Shenzhen, the new housing market saw a decline in May, with a 14.4% decrease in transactions, but an increase in new launches is expected in June, with 10 new residential projects anticipated [2][3] - Notable projects include those developed by China Overseas Land & Investment and China Merchants Shekou, with sales performance showing promising results for newly launched properties [3] Group 3: Guangzhou Market - Guangzhou's real estate market experienced a 41% month-on-month increase in new home transactions in May, attributed to the launch of improvement-type properties in central areas [5][6] - Eight new projects are set to launch in June, with a focus on high-efficiency housing products that meet the new regulations [5] Group 4: Hangzhou Market - In Hangzhou, the new housing market faced a decline in transactions in May, but June is expected to see a surge in new launches, with 29 projects planned [7][8] - Key projects include those by China Merchants Shekou and other local developers, with a focus on larger unit sizes [7] Group 5: Nanjing Market - Nanjing's real estate market saw a decline in both transaction volume and prices in May, but June is expected to bring 14 new launches, with a focus on high-end projects [9][10] - Companies are employing discount strategies to boost sales, with some projects seeing significant price reductions to increase transaction volumes [9][10]

Group 1 - The central viewpoint of the article highlights the significant impact of recent financial policies on the Shenzhen real estate market, particularly the reduction of housing loan rates, which has led to historically low property acquisition costs [1][3][55] - The policy changes have resulted in a surge of interest in the Shenzhen housing market, with a notable example being the successful launch of the Pengchen Yunzhu project, which achieved rapid sales and high revenue during the May Day holiday [8][12][55] - The project has demonstrated strong market performance, with previous launches also seeing high demand, indicating a robust recovery in the Shenzhen real estate sector [12][14][55] Group 2 - The Pengchen Yunzhu project stands out due to its unique design and high-quality amenities, which have attracted a significant number of buyers, contributing to its success in the competitive market [17][33][55] - The project features innovative space utilization and high-end finishes, setting a new standard for residential properties in Shenzhen, which has traditionally struggled with space efficiency [33][36][55] - The combination of favorable financial policies and the product advantages of Pengchen Yunzhu creates a rare investment opportunity in a core urban area, with expectations for continued demand as new phases are launched [55][56]