制图:黄亚岚(即梦AI生成) "十一有活动，现在折扣落地刚好契合预算，客户复访时就果断敲定了房源!"10月8日，国庆假期收官之 日，深圳中介小何特意在朋友圈晒出两组客户的成交记录，配文里还感慨道:随着返深人潮陆续返程， 今天门店的成交单量比假期中后段明显多了不少。 这个国庆假期，恰逢"9·5楼市新政"满月，政策短期提振效应在新房市场有所显现，返程高峰更助推看 房与签约量阶段性上升。尽管不少中介机构的看房量、签约量都实现了不同程度增长，但南都记者注意 到，深圳楼市整体成交未能摆脱同比压力。 据美联物业全国研究中心及深圳市住建局数据，10月1-8日深圳一手住宅备案183套，同比实现25.34%的 增长。但市场热度仍受多重因素制约:一手房备案量环比减少52.09%，二手房市场表现更显疲软，同期 二手住宅备案仅73套，环比锐减93.71%、同比下滑71.71%。 在分析人士看来，今年深圳国庆楼市的不及预期与去年高基数效应、假期旅游分流及购房者观望情绪有 关。广东省城规院住房政策研究中心首席研究员李宇嘉指出，"10-12月份的市场交易，面临着较大的下 行压力，预计四季度的增幅可能进一步收窄。" 假期楼市 各中介机构数据 ...

Group 1: Market Overview - In June, real estate companies are focusing on performance improvement as they approach mid-year targets, with marketing activities concentrated around key dates like "6·18" and "6·30" [1] - The overall performance of the real estate market in May showed significant differentiation, with some companies planning to increase their marketing efforts in June to boost sales [1] Group 2: Shenzhen Market - In Shenzhen, the new housing market saw a decline in May, with a 14.4% decrease in transactions, but an increase in new launches is expected in June, with 10 new residential projects anticipated [2][3] - Notable projects include those developed by China Overseas Land & Investment and China Merchants Shekou, with sales performance showing promising results for newly launched properties [3] Group 3: Guangzhou Market - Guangzhou's real estate market experienced a 41% month-on-month increase in new home transactions in May, attributed to the launch of improvement-type properties in central areas [5][6] - Eight new projects are set to launch in June, with a focus on high-efficiency housing products that meet the new regulations [5] Group 4: Hangzhou Market - In Hangzhou, the new housing market faced a decline in transactions in May, but June is expected to see a surge in new launches, with 29 projects planned [7][8] - Key projects include those by China Merchants Shekou and other local developers, with a focus on larger unit sizes [7] Group 5: Nanjing Market - Nanjing's real estate market saw a decline in both transaction volume and prices in May, but June is expected to bring 14 new launches, with a focus on high-end projects [9][10] - Companies are employing discount strategies to boost sales, with some projects seeing significant price reductions to increase transaction volumes [9][10]

Group 1 - The central viewpoint of the article highlights the significant impact of recent financial policies on the Shenzhen real estate market, particularly the reduction of housing loan rates, which has led to historically low property acquisition costs [1][3][55] - The policy changes have resulted in a surge of interest in the Shenzhen housing market, with a notable example being the successful launch of the Pengchen Yunzhu project, which achieved rapid sales and high revenue during the May Day holiday [8][12][55] - The project has demonstrated strong market performance, with previous launches also seeing high demand, indicating a robust recovery in the Shenzhen real estate sector [12][14][55] Group 2 - The Pengchen Yunzhu project stands out due to its unique design and high-quality amenities, which have attracted a significant number of buyers, contributing to its success in the competitive market [17][33][55] - The project features innovative space utilization and high-end finishes, setting a new standard for residential properties in Shenzhen, which has traditionally struggled with space efficiency [33][36][55] - The combination of favorable financial policies and the product advantages of Pengchen Yunzhu creates a rare investment opportunity in a core urban area, with expectations for continued demand as new phases are launched [55][56]