Core Insights - The real estate market in Shanghai shows resilience, with new home prices experiencing a seasonal decline but at a slower rate compared to the previous year, indicating a narrowing year-on-year decline [1] - In July 2025, the average sales price of new residential properties in first-tier cities decreased by 0.2% month-on-month and 1.1% year-on-year, while Shanghai's prices increased by 0.3% month-on-month and 6.1% year-on-year [1][11] - The average transaction price of new homes in Shanghai for the first seven months of 2025 was 80,800 yuan per square meter, reflecting a 5% increase from 2024 [2][11] Market Performance - The price increase in Shanghai is driven by strong performance in key districts such as Xuhui, Huangpu, and Pudong, with Pudong experiencing the highest price increase of 22% [2][11] - Specific districts like Xuhui Longhua and Huangpu Yuyuan have shown significant price appreciation, with Xuhui Longhua's prices increasing over 30% compared to 2024 [4][11] Project-Level Insights - High-end projects in core areas are supporting price increases, with luxury new launches maintaining price growth of over 10% [6][11] - Notable projects such as "Hai Shang Qing He Xi" and "Poly Expo Tianyue" have seen substantial price increases, contributing to the overall market strength [6][7] Peripheral Market Trends - Some projects in peripheral areas, like Jinshan New Town and Pudong Lingang New Town, have also seen price increases due to product advantages, with certain projects achieving over 10% price growth compared to 2024 [9][10][11] - Overall, the Shanghai new home market is expected to continue its upward trend, although the rate of increase may slow down [11]

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