"可能会对周边楼盘产生降维打击，导致周边部分在售项目不得不降价竞争，开启新一轮新房降价。" 记者｜陈荣浩 编辑｜陈梦妤 黄博文 封面｜陈荣浩 摄 "围观人数已经超过10万+，请耐心等候或重新进入。" 2月25日，备受瞩目的广州马场地块正式开拍，因围观人数太多，广州交易集团官网一度出现宕机。 作为广州珠江新城最后一宗"绝版宝地"，该地块的起拍价就高达186.44亿元，已跻身广州"总价地王"序列第四位。 《每日经济新闻》记者（以下简称每经记者）去年11月19日来到项目现场时，商家早已搬空，但地块内的商铺还未完成拆除。不过，目前该地块已呈净地 状态。 "硬刚"5小时 2月25日，每经记者从广州交易集团处获悉，本次拍卖采用线上模式，10时49分，报价已经来到约197.0亿元，越秀、华润、珠实等8家房企陆续出价。13 时后，保利、越秀、广州城投频繁加价。从14时左右起，积极竞价的房企只剩保利和越秀。 克而瑞数据显示，截至2025年末，保利和越秀在广州市场分别实现542.66亿元和308.22亿元的全口径销售额，位列第一和第二。 2 对部分楼盘降维打击？ 最终，经过243轮、近9个小时的漫长竞价，越秀以约236亿元拿下马 ...

Core Insights - The "Macho Land" in Zhujiang New Town is nearing the auction process, with a significant compensation plan recently disclosed, marking a critical step in its development [1][8] - The total compensation amount for the land is approximately 10 billion yuan, positioning it among the highest in urban renewal projects across China [1][11] - The land, covering an area of 362,000 square meters, is expected to become a competitive "land king" in Guangzhou due to its prime location and development potential [1][10] Compensation Plan - The compensation plan involves a total of about 10 billion yuan, with approximately 6.64 billion yuan allocated to shareholders after deducting taxes and necessary expenses [1][9] - The compensation will be distributed among shareholders based on their ownership ratios, with the largest shareholder, Guangzhou Yuecheng Investment, set to receive around 3.31 billion yuan [8][9] - The plan allows shareholders to choose to purchase the redeveloped properties, providing both immediate cash benefits and long-term value sharing [9][10] Development Timeline - The voting on the compensation plan is scheduled for November 26, 2025, which will further advance the land's auction process [1] - The area has seen a gradual evacuation of existing businesses since late last year, with preparations for demolition and land leveling underway [3][6] - The project is expected to accelerate in 2024, with the land included in the pilot project library for low-efficiency land in Tianhe District [9][10] Market Context - The "Macho Land" is strategically located at the intersection of Zhujiang New Town and Financial City, making it a prime area for high-end residential developments [10][12] - Recent sales in the vicinity, such as the Poly Yuexi Bay project, have demonstrated strong market demand, with sales exceeding 10 billion yuan on the first day of opening [10][13] - The area's concentration of luxury properties raises concerns about potential oversupply, suggesting a phased development approach may be prudent for future developers [10][13]

以下文章来源于金融八卦女频道 ，作者伍豪 有深度、有温度、有态度，在这里读懂财富。 作者：伍豪 来源： 金融八卦女频道（ID：baguanvpindao) 2024年奢侈品市场遭遇寒冬，富人们酷爱的LV也卖不动了。 富人的出门行头从"鲜衣怒马爱马仕"，变成了"休闲穿搭布袋子"，用他们的话来说"不是LV买不起，而是帆布包更有性价比"，炫富风变极简风，来了一 个180度大转弯。 金融八卦女频道 . 上海放松限购， 豪宅日光一天收金 120 亿 00 后买家入场，创国内亿元豪宅新纪录 当下的楼市真的割裂。 这边，楼市寒冬，刚需新房艰难去化，二手房东割肉放血，以价换量。 那边，上海豪宅市场却是暖意浓浓。 最近，上海地标豪宅项目翠湖天地六期开盘， 108 套亿元豪宅正式开盘，高达 21 万元/平方米的销售均价，并没有让富人们望而却步，仅仅几个小时 的时间，108 套豪宅便被抢购一空，共计收金 119.79 亿元，创国内亿元豪宅日光的新纪录。 但一个硬币皆有两面，不再热衷于"炫富"的有钱人，却在另一件事上依然"上头"，高烧不退，那就是买豪宅。 最近，北上广深四个一线城市，富人们疯抢豪宅就如买大白菜。 更让人瞠目结舌的是， ...