Group 1: Housing Demand Trends - The demand for housing is evolving from mere "living" to a focus on "health, belonging, and value recognition" among high-end business individuals due to the rise of remote work and frequent cross-city travel [1] - Generation Z is becoming a significant consumer force, emphasizing personalized and emotional expressions in their living spaces, viewing homes as high-quality life experiences rather than just physical spaces [1] Group 2: Demographic Changes and Housing Needs - Changes in population structure, such as the increase in multi-child families and aging trends, are leading to more nuanced and targeted housing demands [2] - The booming "pet economy" has resulted in more families considering pets as important members, making "cohabitation with pets" a new norm, which presents new challenges for housing design [2] Group 3: Policy and Quality Standards - The concept of "good housing" was included in the government work report for the first time in 2025, indicating a shift in the real estate industry towards quality and high-quality development rather than just scale expansion [3] - The new national standard for "good housing" was implemented two months later, setting higher requirements for various housing quality indicators, thus promoting a transition from "housing availability" to "housing livability" [3] Group 4: Innovation in Housing Products - The push for housing product iteration has become a consensus at the central government level, seen as key to stabilizing the real estate market and promoting industry transformation [5] - The "China Grain Good House Scene Laboratory" was established to translate the standards of "good housing" into tangible experiences through innovative technologies and design [5][6] Group 5: Health-Centric Housing Solutions - The "good housing" concept is not merely a marketing idea but a systematic solution rooted in real customer needs, focusing on "proactive health + scene living" [6] - The laboratory showcases various modules that enhance living experiences, such as smart security systems, green materials, and intelligent home integration, making the ideal of "good housing" more accessible [6][12] Group 6: Collaborative Innovation and Ecosystem - The innovation behind "China Grain Good House" is supported by strategic resource investment and a systematic industry ecosystem, leveraging the health data and research capabilities of the China Grain Group [13] - Collaborative models with top brands and research institutions aim to create integrated solutions that promote health and well-being in living environments [14][15] Group 7: Comprehensive Health Solutions - The "healthy kitchen" development integrates top brands with dietary research to create a comprehensive health management system for cooking and food safety [15] - The overall approach of "China Grain Good House" transforms health from an abstract concept into tangible living values, providing a model for quality development in the real estate industry [18]

Core Concept - The establishment of the "Cofco Good House Scene Laboratory" reflects a shift in the real estate industry towards quality service and innovative living solutions, aligning with national strategies for healthy housing [1][7]. Group 1: Product and Design Innovation - The laboratory integrates over 15 innovative technologies into ten scene modules, emphasizing the core philosophy of "active health + scene living" [1][3]. - Each design element is based on deep user insights and anticipatory responses, showcasing a systematic approach to residential space [3][4]. - Specific modules, such as the entrance and children's room, demonstrate thoughtful design that addresses health management and family lifecycle needs [3][4]. Group 2: Technological Integration - The laboratory employs a full smart home system that facilitates seamless interaction and proactive service, enhancing user experience [5][6]. - Advanced technologies, such as voice-activated systems and smart cooking solutions, are integrated into various living spaces to improve functionality and comfort [5][6]. - The design includes features like a mechanical arm for organizing cosmetics and a transformable window, showcasing the innovative use of technology in residential settings [5][6]. Group 3: Industry Impact and Collaboration - The laboratory serves as a model for industry transformation, moving from scale expansion to a focus on quality and service [7]. - Collaboration with institutions like Tsinghua University and companies like Huawei ensures that the products are scientifically rigorous and innovative [7]. - The approach taken by the laboratory provides a reference for the industry, emphasizing the importance of user insight and resource integration in future real estate developments [7].