Core Viewpoint - The sales performance of the Leap B10 has significantly declined since its launch, with a notable drop in customer interest and sales figures compared to the initial hype [2][4]. Sales Performance - In a four-tier city, only 8 units of the B10 were sold last month, with a total of 41 vehicles sold in the store [2]. - The current inventory includes only 5 units of the B10, with most being mid-range configurations [2]. Customer Demographics - The primary buyers of the B10 are males aged 22 to 50, including young professionals and small business owners, with many being first-time car buyers [3]. - Customers often compare the B10 with competitors like the Deep Blue S05 and Galaxy E5, with a significant focus on value for money [6]. Competitive Landscape - The B10 is frequently compared to the Deep Blue S05, with 25% of customers considering it as an alternative [6]. - Customers express concerns about brand reliability, often favoring established brands like Geely over newer entrants like Leap [9]. Pricing and Discounts - The B10 has recently introduced discounts, with cash incentives up to ¥6,000 available [11][22]. - Financing options are attractive, with the possibility of interest-free loans for amounts up to ¥75,000 [14]. Customer Preferences - The most popular configuration is the mid-range 510 Joy Edition, with 60% of sales coming from this model [17]. - The color preference leans towards the free "Xilu Purple," chosen by 40% of customers [17]. Customer Feedback - Common complaints include minor software bugs and battery range issues, which are typical in the industry [19][21]. - Maintenance costs are relatively low, averaging ¥150 per service in smaller cities [21]. Buying Considerations - Customers are advised to take advantage of current discounts and promotions, as the combined savings can reach up to ¥6,000 [22].