Company Overview - Shenzhen Weiqi Technology Co., Ltd. (Weiqi Technology) has been accepted for IPO on the Beijing Stock Exchange, with Guosen Securities as the sponsor [2] - Established in 2011, the company has a registered capital of 50 million yuan, focusing on the R&D, production, sales, and related services of cosmetic raw materials and finished products [2] Fundraising and Projects - The company aims to raise 366 million yuan through the IPO, which will be allocated to the construction of the Weiqi Health Industry Park project and the Weiqi Technology R&D Center project [2] Product and Innovation - As of the signing date of the prospectus, Weiqi Technology has 16 cosmetic raw materials approved by the National Medical Products Administration, including 7 innovative raw materials, ranking first in both total and innovative raw material approvals [3] - The company has entered the supply chain of well-known domestic and international brands such as Marubi and Procter & Gamble [3] Ownership Structure - Ding Wenfeng and Lai Yanmin are the actual controllers of Weiqi Technology, collectively holding 62.1% of the shares [4] - Ding Wenfeng directly holds 57.28% of the shares and indirectly controls an additional 1.27% through the employee stock ownership platform, Weijukang, totaling 58.55% [4] Management Background - Ding Wenfeng, aged 48, holds a doctoral degree and has extensive experience in drug research and development, having worked in various pharmaceutical companies before leading Weiqi Technology [4][7] Financial Performance - The company's revenue is projected to grow from 135 million yuan in 2022 to 248 million yuan in 2024, with net profits increasing from approximately 35.13 million yuan to 70.64 million yuan during the same period, indicating rapid growth [9]

Core Viewpoint - Marubi has established itself as a leading brand in the eye care segment, achieving significant sales milestones and cultural relevance through its annual "Eye Cream Festival" and collaborations with artists, thereby redefining the standards for domestic eye care products [6][19][28]. Group 1: Brand Recognition and Achievements - Marubi was awarded the title of "First Brand in Domestic Eye Care" by the China Fragrance and Cosmetic Industry Association, highlighting its market leadership and brand strength [16][18]. - The brand has maintained the highest sales in the eye care category for three consecutive years, with its flagship product, the small red pen eye cream, achieving sales of 5 billion [18][19]. - In 2024, Marubi's GMV exceeded 900 million, with an impressive growth rate of 83.9%, further solidifying its position as the leading domestic eye care brand [18]. Group 2: Marketing and Cultural Integration - The 12th "Eye Cream Festival" featured a collaboration with contemporary artist Song Santu, emphasizing the integration of art and culture into the brand's marketing strategy [7][10]. - Marubi's marketing approach has evolved from emotional marketing to emotional engagement, creating a deeper connection with consumers through artistic collaborations [12][14]. - The festival has transformed from a promotional event into a cultural ceremony, enhancing brand identity and consumer engagement [27][28]. Group 3: Product Development and Innovation - Marubi has focused on continuous product innovation, launching multiple iterations of its small red pen eye cream, with the latest version featuring a 25% custom high-concentration peptide formula [22][24]. - The brand has developed a comprehensive product matrix, including key products like the small purple eye cream and butterfly eye mask, to enhance its online presence and sales performance [24]. - Marubi's research and development capabilities have evolved into a fourth-generation system, integrating advanced technologies to ensure product efficacy and safety [27]. Group 4: Strategic Positioning and Market Insights - Marubi's strategy emphasizes systematic capabilities, combining product development, marketing, and consumer trust to create a robust competitive advantage in the eye care market [26][28]. - The brand's long-term commitment to quality and innovation has allowed it to build a strong reputation and consumer loyalty in a highly competitive landscape [19][28]. - Marubi's success illustrates that a brand can thrive in the beauty industry without relying on anxiety-driven narratives, focusing instead on product quality and cultural depth [28][29].