本文字数：1266，阅读时长大约2分钟 作者 | 第一财经 陈杨园 12月24日，国际黄金现货价格突破每盎司4500美元，年内涨幅超70%。伴随着金价上涨，记者关 注到，电商平台的黄金价格站上新高，但仍挡不住马年黄金的销售热情。 记者询问客服发现，周生生、周大福等多家品牌今日的足金饰品金价均突破了1400元/克，周生生 足金饰品金价为1411元/克，周大生足金饰品金价达到1420元/克，老庙黄金的足金金价更达到了 1800元/克。而周六福金价则单日涨幅达80元，上午九点，周六福计价黄金为1220元/克，下午五 点半便调整到了1300元/克。 尽管农历春节未至，围绕马年元素的黄金销售已在电商平台走俏。 一方面，在去年黄金手机贴走红后，"轻黄金"类型的黄金钥匙扣、包包挂件等继续走红。在拼多多 搜索"马上有钱黄金钥匙扣"，记者发现，销量排名前列的一家店铺已销售该系列钥匙扣超1万件，产 品售价15.7元，页面信息显示含黄金重量为0.002克，仅以黄金克重计算，产品金价达到了7850 元/克。而在1688平台，类似产品的批发价仅为2.2元至10元左右。围绕消费者想要黄金又下不了手 买重克数的情绪消费心理，小克重黄金再度 ...

12月24日，国际黄金现货价格突破每盎司4500美元，年内涨幅超70%。伴随着金价上涨，记者关注到，电商平台的黄金价格站上新高，但仍挡不住马年黄金 的销售热情。 记者询问客服发现，周生生、周大福等多家品牌今日的足金饰品金价均突破了1400元/克，周生生足金饰品金价为1411元/克，周大生足金饰品金价达到1420 元/克，老庙黄金的足金金价更达到了1800元/克。而周六福金价则单日涨幅达80元，上午九点，周六福计价黄金为1220元/克，下午五点半便调整到了1300 元/克。 尽管农历春节未至，围绕马年元素的黄金销售已在电商平台走俏。 一方面，在去年黄金手机贴走红后，"轻黄金"类型的黄金钥匙扣、包包挂件等继续走红。在拼多多搜索"马上有钱黄金钥匙扣"，记者发现，销量排名前列的 一家店铺已销售该系列钥匙扣超1万件，产品售价15.7元，页面信息显示含黄金重量为0.002克，仅以黄金克重计算，产品金价达到了7850元/克。而在1688平 台，类似产品的批发价仅为2.2元至10元左右。围绕消费者想要黄金又下不了手买重克数的情绪消费心理，小克重黄金再度成为商机。 另一方面，金价上涨之中，黄金的礼赠、收藏场景也在进一步延伸。从 ...

Group 1 - The core viewpoint of the articles highlights the surge in gold prices and the increasing interest of young consumers in the gold market, with gold prices exceeding $4500 per ounce and a year-to-date increase of over 70% [1] - E-commerce platforms are witnessing a rise in gold prices, with brands like Chow Sang Sang and Chow Tai Fook reporting gold prices surpassing 1400 RMB per gram, and some brands like Lao Miao Gold reaching 1800 RMB per gram [1] - The sales of gold products related to the Year of the Horse are gaining popularity on e-commerce platforms, with lightweight gold items such as keychains and pendants becoming trendy, reflecting consumer demand for affordable gold options [1] Group 2 - The rise in gold prices has led to an expansion of gifting and collectible scenarios for gold, with brands launching various gold products themed around the Year of the Horse, including pendants and gold bars [5] - During the Double 11 shopping festival, unique gold products like themed gold beans and gold banknotes were popular, indicating a blend of investment and gifting appeal [5] - The optimism in high-priced Year of the Horse gold sales persists, with specific products like a Year of the Horse necklace selling well on platforms like Taobao, showcasing a shift in consumer behavior towards luxury and collectible gold items [5] Group 3 - Online gold consumption is becoming increasingly youthful, with platforms like Pinduoduo reporting a significant rise in younger consumers participating in gold purchases, contributing over one-third of sales in the gold jewelry market [6] - The frequency of gold jewelry purchases among the 18-34 age group is notably higher than other age demographics, indicating a shift in market dynamics [6] - E-commerce platforms are adapting to this trend by creating new categories for high-craftsmanship and IP-themed gold products, aiming to capture the growing interest from younger consumers [6]