Core Insights - The article highlights the innovative approaches taken by Leshan to enhance its cultural tourism and consumer experience during the Spring Festival, focusing on the integration of traditional cuisine and modern consumption trends [4]. Group 1: Cultural Tourism Initiatives - Leshan has launched a series of cultural tourism initiatives themed "Fireworks in Jiazhou City, Celebrate New Year in Leshan," featuring 76 cultural and tourism consumption offerings, including "Top Ten Reunion Dinners" and "Top Ten Local Products" [4]. - The city is promoting a "lightweight" celebration style, encouraging residents to order reunion dinners from local restaurants, with prices ranging from 698 yuan to over 1,000 yuan per table [4]. Group 2: Consumer Behavior Trends - There is a noticeable shift in consumer behavior, with many residents opting for pre-ordered reunion dinners to reduce kitchen workload, indicating a trend towards convenience and experiential consumption [4]. - The "Chef Cloud Class" series has attracted over 500,000 viewers, showcasing cooking techniques for traditional dishes, thus extending the cultural experience beyond dining [4]. Group 3: Event and Experience Innovations - Leshan has introduced diverse dining experiences, including the "Cloud Reunion Dinner" at Emei Mountain and the "Warm Reunion Dinner" across 59 participating restaurants, catering to various consumer preferences [4]. - The city has integrated technology into its cultural events, such as live streaming and interactive experiences, enhancing the appeal of traditional celebrations to younger audiences [4]. Group 4: Marketing and Promotion Strategies - The "Leshan New Year Goods Package" has been created, featuring over 100 local products, promoting online and offline sales through special promotions [4]. - The introduction of pop-up events and collaborations with cultural icons, such as the Palace Museum, aims to attract a broader audience and enhance the festive atmosphere [4].